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Sailthru by Marigold
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Solid product with questionable pricing
152 Sailthru by Marigold Reviews
4.2 out of 5
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Overall Review Sentiment for Sailthru by Marigold
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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UR
Verified User in Retail
Mid-Market(51-1000 emp.)
What do you like best about Sailthru by Marigold?
My own job deals primarily with email design/development, so the ability to hand-code data displays and conditionals in their Zephyr scripting language is pretty amazing. Support is very attentive and usually both effective and timely. Review collected by and hosted on G2.com.
What do you dislike about Sailthru by Marigold?
The lack of a WYSIWIG email editing interface is going to be crippling for the majority of business users. The way they distinguish email "campaigns" from "templates" has a certain internal consistency, but it isn't really intuitive and doesn't fit the way our business manages its recurring emails. The personalization engine itself is functional, but quirky. You can assign "team" labels to projects, but they have nothing to do with permissions; and you can assign permissions levels to users, but they're not nearly fine-grained enough to be useful. Review collected by and hosted on G2.com.
UM
Verified User in Marketing and Advertising
Mid-Market(51-1000 emp.)
What do you like best about Sailthru by Marigold?
Ease of use and flexibility of the platform. Review collected by and hosted on G2.com.
What do you dislike about Sailthru by Marigold?
Can't add seed lists. Changes to templates don't automaticaly update to campaign. Review collected by and hosted on G2.com.
UR
Verified User in Retail
Mid-Market(51-1000 emp.)
What do you like best about Sailthru by Marigold?
Ease of use, easily able to integrate with internal DB. Excellent team. Review collected by and hosted on G2.com.
What do you dislike about Sailthru by Marigold?
Very slow third party integration, ie, Mobile, Creative testing agencies and GA reporting. At times slow response or not enough knowledge regarding reporting or query building. Review collected by and hosted on G2.com.
GG
Giselle G.
Full-Stack Web Development Student
Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Sailthru by Marigold?
The team at SailThru truly cares about the success of your business and your email marketing. They are quick to share innovative ideas and explain new tools to help you optimize your email campaigns. They've gone above and beyond for our team - I've had a call with heads of the business to go over how to make sure we're getting the most visibility in the wild wild west of the email inbox. Review collected by and hosted on G2.com.
What do you dislike about Sailthru by Marigold?
There's nothing I've really disliked with the platform thus far! Review collected by and hosted on G2.com.
TW
Tobias W.
COO & CFO
Internet
Mid-Market(51-1000 emp.)
What do you like best about Sailthru by Marigold?
The feature set is very good - split-testing transactional emails without needing to involve developers; very intuitive email nudge systems; personalized send times; etc. Review collected by and hosted on G2.com.
What do you dislike about Sailthru by Marigold?
We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days.
The sales / account management staff was hard for us to work with and frankly, very disappointing - it takes at times weeks for them to get back to you, and they seem to brush off what in our eyes are serious problems with their tools, causing significant business damage at times. Review collected by and hosted on G2.com.
CC
Corinne C.
Head of Marketing - FamilyPet
Financial Services
Small-Business(50 or fewer emp.)
What do you like best about Sailthru by Marigold?
Sailthru allows a company to really dive in and customize endless email campaigns to your database. Creating unique and personalized campaigns is their #1 priority. Review collected by and hosted on G2.com.
What do you dislike about Sailthru by Marigold?
I currently do not have anything i dislike about using sailthru Review collected by and hosted on G2.com.
RL
Ryan L.
Tech Manager
Apparel & Fashion
Small-Business(50 or fewer emp.)
What do you like best about Sailthru by Marigold?
I like Sailthru's API and documentation so technical employees can help setup a variety of campaigns from simple to complex. The system allows you to really interconnect data from one platform to another. Review collected by and hosted on G2.com.
What do you dislike about Sailthru by Marigold?
Sailthru could work on their user interface for administration. The data analytics is all there but it could really help non-technical users to create campaigns and segmentations quicker. Review collected by and hosted on G2.com.
SK
Simon B. K.
Head of Business Development
Computer Software
Small-Business(50 or fewer emp.)
What do you like best about Sailthru by Marigold?
It is very easy to re-use campaigns once you have them all set up. Review collected by and hosted on G2.com.
What do you dislike about Sailthru by Marigold?
It's not that intuitive for a non techies. It takes a while to find where things are. Also, I know it's mainly setup for repeat templates, but last time I went in to use it, if you make a change to the code and then want to see the preview, it's a bit annoying to switch back and forth - would be good if those two screens could be integrated in some way Review collected by and hosted on G2.com.
JG
John G.
Senior Front-end Developer
Internet
Small-Business(50 or fewer emp.)
EJ
Emily J.
Client Services Manager
Publishing
Mid-Market(51-1000 emp.)
Sailthru by Marigold Categories on G2
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