Save to My Lists
Claimed
Claimed

Sailthru by Marigold Reviews & Product Details - Page 14

Sailthru by Marigold Overview

What is Sailthru by Marigold?

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Sailthru by Marigold Details
Show LessShow More
Product Description

With advanced AI and machine learning capabilities and a dedicated customer success team to match, Sailthru by Marigold is purpose-built for relationship marketing. Leverage cross-channel personalization across the entire customer lifecycle to meet each customer in the right channel, at the right time, with the right message. Sailthru by Marigold is the marketing solution designed for rapid activation across media, publishing and retail businesses. Seller Description: Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


Seller Details
Seller
Marigold
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


AH
Overview Provided by:

Recent Sailthru by Marigold Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Good Product but could use better support"
I like the ease of the product. it's best for smaller teams and is easier to implement than SFMC. The ease of audience builder and lifecylce optimi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"EXCEEDS EXPECTATIONS"
Sailthru is an easy-to-use platform for businesses looking to improve their marketing effectiveness and create personalized customer experiences. I...
Alan A.
AA
Alan A.Enterprise (> 1000 emp.)
4.5 out of 5
"An amazing Marketing personalization platform."
It is an amazing platform for e-mail advertising with advanced automation and analytics. The analytics facilitates us in recognizing our target aud...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Sailthru by Marigold Media

Answer a few questions to help the Sailthru by Marigold community
Have you used Sailthru by Marigold before?
Yes

Video Reviews

152 Sailthru by Marigold Reviews

4.2 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
152 Sailthru by Marigold Reviews
4.2 out of 5
152 Sailthru by Marigold Reviews
4.2 out of 5

Overall Review Sentiment for Sailthru by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

I like the step-by-step design for setting up an email. Everything is very easy to follow.

I like the various options for A/B testing and the detailed reports provided by Sailthru. And Smart lists are amazing! Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I cannot go back and change a campaign type from a regular campaign to an A/B test or vice versa. If I need to add an A/B test, I have to set up an entirely new campaign.

The click maps are also not always accurate and there is no easy way to isolate clicks that are spam. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Our business is defined by sending out daily newsletters. Without Sailthru, this would not be possible!

Additionally, Sailthru is easy to integrate with our other platforms. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sailthru by Marigold?

I had a really great time at SailThru Academy & learned so much Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Having used other email clients, I have no problems with SailThru. I like the interface and ease of communication with their employees when I need help. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Communicating with customers in a way that keeps them connected to our product. Review collected by and hosted on G2.com.

Jason L.
JL
SFChronicle.com producer
Newspapers
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Sailthru by Marigold?

I like how it allows you to set up campaigns fairly easily and publish your work. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Sometimes it is indeed slow in preview mode for no known reason. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Sailthru has helped us to optimize our use of newsletters and multiple versions of it. Review collected by and hosted on G2.com.

Alan M.
AM
Digital Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sailthru by Marigold?

This has automated all of our newsletters and very few people have to access the platform to put content into emails; it's all done via the various CMS platforms we use.

Sending highly targeted emails to specific user segments is straightforward and can learned very quickly. The underlying data that is appended to each user profile is excellent and very in depth (you need to have good meta data to start with however)

Integration into other platforms is relatively simple which is a definite plus

We have found support to be very responsive and there has been a massive shift in account management in the past 9 months. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

This is not an entry level product; in order to get the most from Sailthru you need a talented development team. The automation platform is not intuitive and is currently limited however the latest version we believe will go a long way to solving this.

There are definite improvements to be made in a number of areas such as reporting, the UI in general etc. but they seem to be working hard to solve them and the road map is good.

Lack of wysiwig will be a killer for most people but we were fortunate to have the ability to build our own and integrate it

The documentation needs work; it is difficult to find specifics on how certain features work and much of it is out of date. The video library for users is however a nice feature. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

You need to commit time and resource to make this work; if you don;t have experienced developers who have extensive knowledge working with API's then this isn't for you.

Your initial set up is crucial; we have over twenty brands in our instance and now have a single customer view across those properties which is very powerful but you will also need to plug in a RaaS product to make this work and there are drawbacks around reporting.

I would recommend Sailthru; it is a big commitment but worth the effort you put in. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Automated marketing for newsletters both for content and ecommerce - most importantly we have been able to build a digital SCV using Sailthru although this was only achieved by combining it with our RaaS product.

Our online editors love it because there it has cut out workflow and they see tangible results; our general ROI has significantly improved Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Predictability on customer engagement was very helpful for what we were trying to accomplish. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Reporting is really lacking in Sailthru platform. That can definitely be improved upon. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

If your company is not at the enterprise level, I highly recommend using Sailthru. Although, for an ecommerce platform standpoint, they are still growing in functionalities for triggered sends on that front. I'd wait until Q3 if you wanted to switch to Sailthru with those capabilities (such as cart triggered emails). Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

For the line of business in my company, it was difficult to segment data based upon interests. Having the ability to send to customers based on their engagement with us was very helpful as a platform. Their ability to track tags based upon what their interests are on our website was also super helpful in identifying customers who may be interested in our promotional offers that were schedule at that moment in time. Real-time tracking on campaigns is great, but can be improved. Reporting interface was awful. Review collected by and hosted on G2.com.

JP
Director of Customer Service and Operations
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Sending emails is quick and easy. The change made to allow the html and display to show side by side was huge. The system is pretty straight forward, which is great for training new users. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Not completely intuitive. Nothing that damages the usefulness of the product, but just a few quirky things that are a little annoying. For example, when you create a list, you are then sent back to the mail list screen and search for the list you just made to add emails. Why? If I just created the list, I was probably intending to use it. Their customer service definitely falls into the "needs improvement" category. It's about 50/50 between getting a person and leaving a message. And about the same for getting a prompt call back. The quality of person also varies widely. I've gotten amazing people on the phone before. However, more often I get someone who barely has a grasp over the software they are trying to troubleshoot, and that's incredibly frustrating. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

We are sending marketing, personalized, and transactional emails for our business. Emails help us interact and impact user behavior, which is great. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

The customer service team was fine — they tried to help. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Unfortunately, although the customer service team is responsive and tries to help, they do not have a broader picture of what is going on with your account. So any question that requires any more than just a quick explanation of how to do something, will confuse customer service too much as your question gets bounced from one agent to another every time you give them more information.

Their onboarding process was flawed. They missed huge mistakes with the setup of our account that meant for years we were not capturing customer information in Sailthru!

Everyone else who works there (other than customer support) is impossible to deal with. It really makes you wonder if there is anyone in charge there. Even the person who was supposed to be renewing our contract (and who was trying to get more money out of us) would usually completely forget to respond to our emails.

At the end it became laughable. We would tell them we were having trouble setting up a certain functionality, and we would struggle with trying to fix it for months — and right after sending another follow up email to them for help on it, we would get a mass marketing email telling everyone how great that exact functionality was! All their marketing emails would crack us up because sure, that functionality exists, but was any client actually able to use it? Probably not. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

If you have great developers that can figure everything out on their own (with no support) it might work for you. Otherwise, do not use Sailthru. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Now that we've left Sailthru we have solved a lot of problems... Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Customer service is usually pretty responsive. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The standalone product is extremely average, the real value comes from customizing the set up and integrations. Sometimes I feel like they create fancy features just to help market themselves, but they have no idea how to actually implement something if a client pursues it. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Email marketing & database marketing list management Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Interface was easy to navigate

Many features were included with contract and ready to use Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Ran into issues with capacity, speed, and reliability Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Email automation Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

It's gotten the job done so far, which I want to emphasize because this part should not be overlooked.

The documentation is pretty good too and some of their included functions (social share, opt-in/out) is helpful when they work (social share through Twitter on mobile is not working right now and a ticket I filed in late November is still active)

It handles most things well, but there could be a lot of refinement on this product. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The UI and terminology is very confusing. I have to train folks on how to use Sailthru and the logic surrounding campaigns templates and lists leaves much room for improvement. I still can't explain it and instead we force the people using it at our company to follow a step by step process that we've found to work albeit doesn't feel like the way Sailthru wanted it to work. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

It'll get the job done, but I find the interface to be confusing. The terminology is not very clear and the workflow is a bit convoluted. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Sending emails to a list of subscribers to a newsletter every morning at a set time, which can be scheduled -- and most importantly, works. Review collected by and hosted on G2.com.