I like the reporting features for SailThru also how each user's profile gives a detailed summary of their activity both via email engagement but also site activity. Review collected by and hosted on G2.com.
Sometimes it's hard to get reports to export quickly. Review collected by and hosted on G2.com.
Sailthru has a clean layout and is a very user-friendly platform. It provides us with a comprehensive stats on our newsletter sends. Review collected by and hosted on G2.com.
There have been just a couple of times where the platform was down. Review collected by and hosted on G2.com.
The snapshot report is pretty good. I can look at lists and see at glance where they are and any assigned attributes to them. The audience builder is a big game changer since I'm able to drill down and segment certain lists. Though we don't use it here, the personalization features are great to have for newsletters. Review collected by and hosted on G2.com.
Support has improved a lot in the last nine months. It used to take a while to get responses back and now you get them fairly quickly. There is a pretty high learning curve using Sailthru but there are return on investment are worth it. This isn't mailchimp or babby's first email sender. This is for business' that need to do a/b testing, gauge engagement, segment and geo target users. Not something you'd use to pump up your etsy store. So there's that. Review collected by and hosted on G2.com.
Sailthru has been a strategic partner of ours for almost three years now. While they are a vendor of email marketing services for the organization, they have proved themselves to be more than a vendor and have become a partner. During the early days of our relationship, there were definitely bumps in the road. They stood by our business and made sure that we knew that they could help us accomplish our goals and ensure that they were doing everything in their power to resolve whatever issues we were facing.
In the last year, Sailthru has put resources in moving their platform and services further but have not lost track of why clients have signed with them in the first place. They are not distracted by bright objects and understand that email marketing is the core of what their business is. Review collected by and hosted on G2.com.
There aren't a lot of big things I'm not a fan of within the organization. Review collected by and hosted on G2.com.
Sailthru has a ton of incredible features. The personalization engine, personlized send times, somewhat useful user interface, and a helpdesk that is readily available. The setup process was great. We were assigned a project manager and eventually a Customer Success Manager. The project manager was tremendously helpful in getting our platform off the ground. It was easy to get our newsletters out quickly and efficiently. Review collected by and hosted on G2.com.
Our CSM wasn't the best. When we finally decided to end that level of service, our whole platform was audited and found to be set up in a very odd way. Our biggest problem is that we are a publisher and send newsletters primarily. The entire system was set up for merchant services and not publishers. Our entire experience was trying to fit a square peg in a round hole. Review collected by and hosted on G2.com.
Sailthru is good at some of the basics. It provides a decent breakdown of the daily numbers, orders, income, etc. But that's about it. There isn't a lot of customization. It is nice to look up specific users to see email campaigns, settings, and more, but beyond that, it's not something I entirely use on a daily basis. Review collected by and hosted on G2.com.
I wish there were more ways to integrate an internal systems with order identifiers to specifically lookup and/or resend certain emails. It doesn't have those capabilities, which may be chalked up to the internal system instead of sailthru. Review collected by and hosted on G2.com.
I love all of the webinar options. They're a really great learning tool to fit into your schedule. I also really enjoy the SailThru team. They're there for support just about 24/7. They really care about your business and are such a huge help at keeping it successful. Review collected by and hosted on G2.com.
There are certain things we want to do with email, but do not yet have the capabilities. Review collected by and hosted on G2.com.
Good customer service--my CSM is always available if I need her. Review collected by and hosted on G2.com.
Difficult to use--I do not have experience with html, so I cannot set up emails without external help. Review collected by and hosted on G2.com.
I like sailthru's campaign creation experience, as well as the audience builder (that they recently updated and made immense improvements to) and the new lifecycle optimizer product. The support responds quickly and is usually helpful. I find that they are constantly rolling out new updates across the board and are trying to catch up with some other more advanced ESPs. Review collected by and hosted on G2.com.
Sailthru sometimes makes tasks that you think would be easy *extremely* difficult to execute. For example, tracking opt-outs/overall churn with any sort of certainty is nearly impossible using just Sailthru. In addition, Sailthru has zero concept of how a user interacts with different emails -- they are either just universally an "engaged" or "disengaged" user on their scale -- for a publisher like us, that's not very helpful as many of our users are on multiple lists of ours. Review collected by and hosted on G2.com.
The platform is primarily used by our ecommerce team, it's also user by the developers and product managers who can easily create templates using their visual code feature. Review collected by and hosted on G2.com.
The dashboard is a little messy, UI can be improved by focusing on main goals (such as campaigns and templating) Review collected by and hosted on G2.com.