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Sailthru by Marigold Reviews & Product Details - Page 13

Sailthru by Marigold Overview

What is Sailthru by Marigold?

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Sailthru by Marigold Details
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Product Description

With advanced AI and machine learning capabilities and a dedicated customer success team to match, Sailthru by Marigold is purpose-built for relationship marketing. Leverage cross-channel personalization across the entire customer lifecycle to meet each customer in the right channel, at the right time, with the right message. Sailthru by Marigold is the marketing solution designed for rapid activation across media, publishing and retail businesses. Seller Description: Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


Seller Details
Seller
Marigold
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


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Recent Sailthru by Marigold Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Good Product but could use better support"
I like the ease of the product. it's best for smaller teams and is easier to implement than SFMC. The ease of audience builder and lifecylce optimi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"EXCEEDS EXPECTATIONS"
Sailthru is an easy-to-use platform for businesses looking to improve their marketing effectiveness and create personalized customer experiences. I...
Alan A.
AA
Alan A.Enterprise (> 1000 emp.)
4.5 out of 5
"An amazing Marketing personalization platform."
It is an amazing platform for e-mail advertising with advanced automation and analytics. The analytics facilitates us in recognizing our target aud...
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Sailthru by Marigold Media

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Video Reviews

152 Sailthru by Marigold Reviews

4.2 out of 5
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152 Sailthru by Marigold Reviews
4.2 out of 5
152 Sailthru by Marigold Reviews
4.2 out of 5

Overall Review Sentiment for Sailthru by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Publishing
UP
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sailthru by Marigold?

I like the reporting features for SailThru also how each user's profile gives a detailed summary of their activity both via email engagement but also site activity. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Sometimes it's hard to get reports to export quickly. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

We're able to better track engagement while also targeting our message to the highest propensity to convert user. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sailthru by Marigold?

Sailthru has a clean layout and is a very user-friendly platform. It provides us with a comprehensive stats on our newsletter sends. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

There have been just a couple of times where the platform was down. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

It's great to be able to have all newsletter send information and stats all from one platform. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

We are able to pull user engagements and stats needed for our clients all from one platform. Review collected by and hosted on G2.com.

Omar M.
OM
Digital Media Producer
Publishing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sailthru by Marigold?

The snapshot report is pretty good. I can look at lists and see at glance where they are and any assigned attributes to them. The audience builder is a big game changer since I'm able to drill down and segment certain lists. Though we don't use it here, the personalization features are great to have for newsletters. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Support has improved a lot in the last nine months. It used to take a while to get responses back and now you get them fairly quickly. There is a pretty high learning curve using Sailthru but there are return on investment are worth it. This isn't mailchimp or babby's first email sender. This is for business' that need to do a/b testing, gauge engagement, segment and geo target users. Not something you'd use to pump up your etsy store. So there's that. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

This is definitely worth it if you are looking at the data side of things and need reporting. Engagement, open rates and geo location. The online help and support has greatly improved. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Geotargeting users and segementing users for email lists. We can now know where are users are and what the real engagement of our users actually is. Review collected by and hosted on G2.com.

George D.
GD
Head of Email Strategy
Publishing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Sailthru by Marigold?

Sailthru has been a strategic partner of ours for almost three years now. While they are a vendor of email marketing services for the organization, they have proved themselves to be more than a vendor and have become a partner. During the early days of our relationship, there were definitely bumps in the road. They stood by our business and made sure that we knew that they could help us accomplish our goals and ensure that they were doing everything in their power to resolve whatever issues we were facing.

In the last year, Sailthru has put resources in moving their platform and services further but have not lost track of why clients have signed with them in the first place. They are not distracted by bright objects and understand that email marketing is the core of what their business is. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

There aren't a lot of big things I'm not a fan of within the organization. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

If you are a publisher, this is a tool that you'll need to seriously look at for your newsletter campaigns. The ability to drive engagement in your campaigns, through personalization, is much easier done through the Sailthru platform. The important thing to understand is that to make any platform work for you, it is important to have your own assets in place to support the campaigns. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Sailthru is a solid email marketing provider that has a lot of great tools for publishers. Personalization is something that is important to drive engagement within email and Sailthru has allowed us to move this forward in our own business. Review collected by and hosted on G2.com.

Mark A.
MA
IT Project Coordinator
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Sailthru by Marigold?

Sailthru has a ton of incredible features. The personalization engine, personlized send times, somewhat useful user interface, and a helpdesk that is readily available. The setup process was great. We were assigned a project manager and eventually a Customer Success Manager. The project manager was tremendously helpful in getting our platform off the ground. It was easy to get our newsletters out quickly and efficiently. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Our CSM wasn't the best. When we finally decided to end that level of service, our whole platform was audited and found to be set up in a very odd way. Our biggest problem is that we are a publisher and send newsletters primarily. The entire system was set up for merchant services and not publishers. Our entire experience was trying to fit a square peg in a round hole. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

Be sure you are aware of the merchant heavy purpose SailThru serves. If you do anything other than that, you may find yourself frustrated. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

We send out daily and weekly newsletters and occasional re engagement campaigns all in the name of driving traffic to our sites. We haven't realized many, but one key benefit is the metrics that are reported. Most data is easy to find and easy to understand. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Sailthru is good at some of the basics. It provides a decent breakdown of the daily numbers, orders, income, etc. But that's about it. There isn't a lot of customization. It is nice to look up specific users to see email campaigns, settings, and more, but beyond that, it's not something I entirely use on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I wish there were more ways to integrate an internal systems with order identifiers to specifically lookup and/or resend certain emails. It doesn't have those capabilities, which may be chalked up to the internal system instead of sailthru. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

The main benefit I personally use is user email settings. It's great to alter or update those settings to best fit the customers needs. It doesn't help with emails retroactively, but at the least, it addresses any issues for the future. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

I love all of the webinar options. They're a really great learning tool to fit into your schedule. I also really enjoy the SailThru team. They're there for support just about 24/7. They really care about your business and are such a huge help at keeping it successful. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

There are certain things we want to do with email, but do not yet have the capabilities. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

Have an idea of what it is you will be needing SailThru for. that way you can be sure they have all of the right tools and training for you. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

There are way too many to mention them all! We have been on the forefront of mailing issues due to Hotmail changing their rules which helped to keep us from not reaching top customers. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Good customer service--my CSM is always available if I need her. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Difficult to use--I do not have experience with html, so I cannot set up emails without external help. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Sending marketing emails Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

I like sailthru's campaign creation experience, as well as the audience builder (that they recently updated and made immense improvements to) and the new lifecycle optimizer product. The support responds quickly and is usually helpful. I find that they are constantly rolling out new updates across the board and are trying to catch up with some other more advanced ESPs. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Sailthru sometimes makes tasks that you think would be easy *extremely* difficult to execute. For example, tracking opt-outs/overall churn with any sort of certainty is nearly impossible using just Sailthru. In addition, Sailthru has zero concept of how a user interacts with different emails -- they are either just universally an "engaged" or "disengaged" user on their scale -- for a publisher like us, that's not very helpful as many of our users are on multiple lists of ours. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

I think Sailthru is definitely on the up and up and is likely a great tool for retail companies (wouldn't know for sure though) but as a publisher, I frankly wish we had used a different tool from the beginning. I think you should have a complete in-depth understanding of all the bells and whistles you could ever want from your ESP and evaluate if Sailthru can meet those needs before making your decision. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Through its Zephyr coding, Sailthru has helped us develop more personalized/targeted marketing campaigns. Its lifecycle optimizer has also simplified our re-engagements series and allowed us to more easily develop drip campaigns for specific products. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

The platform is primarily used by our ecommerce team, it's also user by the developers and product managers who can easily create templates using their visual code feature. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The dashboard is a little messy, UI can be improved by focusing on main goals (such as campaigns and templating) Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Newsletter campaigns, events and mailing. Review collected by and hosted on G2.com.