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Ruler Analytics Reviews & Product Details - Page 2

Ruler Analytics Overview

What is Ruler Analytics?

Ruler Analytics is a marketing measurement and attribution platform that connects siloed marketing, sales, revenue and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 different attribution models - Enrich your ad platform(s), CRM and BI tools with cost, opportunity, revenue and ROI data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by 'the death of cookies' by measuring success with 1st party data Speak to Ruler today!

Ruler Analytics Details
Languages Supported
English
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Product Description

Ruler Analytics adds valuable insight to leads sourced through inbound phone calls and form fills, integrating with popular advertising, analytics and CRM tools to seamlessly fit in most modern workflows.


Seller Details
Year Founded
2016
HQ Location
Liverpool, England
Twitter
@RulerAnalytics
9,489 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

Ruler Analytics is a marketing attribution platform that aids businesses in accurately tracking and analyzing their marketing performance across multiple channels. By integrating with various CRM systems and digital platforms, Ruler enables businesses to capture customer journey data and link it to revenue, providing comprehensive insights into which marketing efforts are driving sales. This helps companies optimize their marketing strategies and budgets.


JH
Overview Provided by:
Head of Growth @ Ruler Analytics

Recent Ruler Analytics Reviews

FV
Flowers V.Small-Business (50 or fewer emp.)
0.0 out of 5
"Great tool for traffic insights!"
gives you an easy overview of your marketing spent and insights throughout your funnel including your CRM, which is imoprtant. Alex who is handi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Efficient analytic tool"
What I like about Ruler is its ability to track the entire customer journey.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Invaluable data visibility"
Ruler gives us that link between online and offline, enabling us to make educated decisions on our marketing efforts, it's a real game changer! It'...

Ruler Analytics Media

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31 out of 31 Total Reviews for Ruler Analytics

4.4 out of 5
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Ruler Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Ruler AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
LH
Digital Marketing and Transformation
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ruler Analytics?

Their support staff are always quick to offer assistance. Their integrations with common platforms make it really simple for us to get access to their data in a format we're already used to. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Not much to dislike, the platform works well for us. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

It helps validate spend decisions by tracking calls on the website, and attributing offline activity back to sources of traffic. Review collected by and hosted on G2.com.

Verified User in Legal Services
AL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ruler Analytics?

Useful dashboard, good for seeing which channel has bought traffic to the website, which is important for paid sources. Fairly priced. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Can take a while to load speed of dashboard can be an issue. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Helping us know the return on what we pay for paid advertising. Helps validate data collated in analytics. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ruler Analytics?

Online portal where you can view calls and the marketing attribution, integration with our Zoho CRM and responsiveness of the team when we have certain requests. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

The only problematic issue is the 4 hour delay between phone calls and the API integration with our CRM though we have a work around in place. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Enables us to understand the performance of our marketing activities from phone calls. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ruler Analytics?

Ruler have been great for all our requirements, Alex has always been very helpful. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

There is nothing that is disliked about Ruler it has been positive overall. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Ruler has helped us solve a multitude of different problems Review collected by and hosted on G2.com.

WM
Executive & Leadership Coach, Master NLP Coach & Trainer, Master Hypnotherapist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Ruler Analytics?

Ruler Analytics helps us discover what is relevant and what isn't. Especially when you are paying for ads and aren't sure which are bringing in traffic and which aren't. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Not much to dislike about probably the only app that works in the way you need it to. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Marketing analytics Review collected by and hosted on G2.com.

EM
Senior Demand-Gen Consultant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ruler Analytics?

- Great customer support

- Easy implementation

- Powerful online and offline tracking capabilities

- Integrations across different tech stacks (Pipedrive, ActiveCampaign, Google Analytics, etc)

- Incredible insights into a web visitor's journey (including being able to capture UTMs and passing over that information elsewhere!) Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

- Slightly dated UI

- Reporting features are okay, but we often find ourselves tunneling the data to our CRM and Google Data Studio for a more comprehensive report. Review collected by and hosted on G2.com.

Recommendations to others considering Ruler Analytics:

If marketing attribution is important to you and you do not have the budget for enterprise-level software, that Ruler is the best option out there. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

As a B2B agency, proving marketing ROI to our clients is crucial. But with all the different tech stacks that they use combined with the complexity of their sales process, setting up a marketing attribution system has been a headache for us. We've researched dozens of other tools to help us close the loop. Unfortunately, none of them could fit our budget quite like Ruler did.

Thanks to Alex and the team at Ruler, setting up our tracking system has been a breeze! We were able to develop an ROI report to prove our marketing contributions and secure a larger marketing investment from one of our clients. It's only been a couple of months but we already see tremendous value from the software. We expect to roll this out for our other clients as well. Check out our Brighttail case study on Ruler's website to read more about it! Review collected by and hosted on G2.com.

BZ
CEO
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Ruler Analytics?

It's obviously hard to collect and combine all attribution data from different channels, but Ruler makes it so easy for you as unique approach that they have. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Dashboard can be improved but I know they are working on it. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Collecting correct attribution data is hard and mostly impossible but Ruler makes it easy. Review collected by and hosted on G2.com.

HL
Search Advertising Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ruler Analytics?

The call reporting is our most used feature of Ruler Analytics. As an agency, we recommend Ruler to our clients as most clients have an issue with attributing calls back to marketing channels. Ruler allows us to seamlessly attribute calls and report on the performance of marketing channels with easy integration to Google Analytics. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

One of the downsides of Ruler is that some clients are attached to their phone number and don't want users seeing different numbers. Implementation can sometimes be a bit tricky, in particular when clients don't have a competent web developer and we try and add it on with Google Tag Manager. The majority of our use of Ruler is through integration with Google Analytics and Data Studio but if we use the interface sometimes it can be a bit buggy. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Ruler Analytics has made us realise how much data can go missed when phone calls are not being tracked and how marketing channels can be vastly underestimated when you do not see the full picture. Ruler has allowed us to ensure our platforms are correctly optimised to include phone calls as one of our marketing goals. Review collected by and hosted on G2.com.

CT
Digital Marketing Strategist & Lead Generation Expert
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ruler Analytics?

Revenue and lead tracking. Ruler Analytics' integration with CRMs allows us to track revenue and leads from our PPC campaigns. It allows us to demonstrate ROI so we can grow accounts, scale results and retain clients better. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

There isn't the functionality to compare data from different time periods within the dashboard - something to GA would be beneficial. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Proving ROI to clients. Clients often feedback or set the expectation of generating more leads without an understanding of where their current leads are coming from. Ruler allows us to get the root of it. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ruler Analytics?

First of all, the support that we got during the onboarding was super proactive. Secondly, our existing attribution implementation worked only for ~50% of the leads. Ruler Analytics helped us improve our attribution to 90%+ leads. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Dashboard UI is slow to load, but that could be because of the higher count of leads. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Source attribution for leads arriving through direct, organic, email, paid search, paid social and display campaigns, via manual form tracking. Review collected by and hosted on G2.com.