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Reply Reviews & Product Details

LM
Sales Development Representative
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

Easy to work with, helpful bot available for questions, easy to save and search templates, able to use Reply resources to make sure email isn't lengthy. Tracking emails is also a plus. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Seems like you cant set up emails for a week in advance/more.

Wish you could see a calendar worth of outbox vs a week - hard to see if scheduling as planned. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

ability to do lead generation and add people into campaigns, making it personalized is helpful as well. Ability to pause and edit campaigns is helpful. Ability to track email campaigns and who has opened/hasn't. Review collected by and hosted on G2.com.

Reply Overview

What is Reply?

Reply is a sales engagement platform that empowers your sales team with AI-powered tools to automate sales outreach, generate leads, and close more deals. From building verified lead lists to crafting personalized sequences and responses, Reply simplifies sales engagement and streamlines your sales process. Trusted by over 3,000 businesses, Reply offers: - Cold outreach tools that help find new prospects, engage them through multiple channels (emails and follow-ups, LinkedIn touchpoints, WhatsApp, SMS, calls, or connect any other channel to a sequence via Zapier) all combined in dynamic, conditional sequences. - AI SDR Agents aimed at booking more meetings by intelligently automating sales outreach, from finding prospects to handling responses. - Reply AI Chat - the first sales-trained AI chat with video avatars to capture website visitors and turn them into hot leads and booked meetings right within the chat window. Email Deliverability Suite which helps Reply users maintain the highest market deliverability rates by providing email health features such as SPF, DKIM, DMARC, and MX monitoring, along with custom tracking domains and email warm-ups via Mailtoaster.ai. - The Reply.io’s Agency Growth Hub offers tailored solutions for sales and lead generation agencies, simplifying sales outreach and client management. It includes an API to build custom integrations and workflows, an agency dashboard, bulk mailbox imports, and a sales experts marketplace. One of the Top 50 Sales Products for 2024 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply Details
Discussions
Reply Community
Languages Supported
English, Ukrainian
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Product Description

Sales automation software that puts your outreach on autopilot, while still making each communication personal.

How do you position yourself against your competitors?

1. AI-assisted sales engagement process from A to Z.
2. The biggest number of automated communication channels on one platform.
3. All-in-one solution offering a B2B database, deliverability features, AI email assistant, meeting booking service, CRM integrations, and analytics.
4. Custom-built for mid-market sales teams and sales agencies.
5. Top-notch CS and support services with 2 min response time in live chat.


Seller Details
Seller
Reply.io
Year Founded
2016
HQ Location
San Jose, US
Twitter
@olegcl
1,907 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
Description

Reply.io is a cloud-based platform that specializes in email warm-up services. It helps businesses improve their email deliverability by gradually increasing the sending reputation of their email accounts. This is achieved through automated interactions, such as sending and receiving emails, which simulate real engagement. The service is designed to minimize the risk of emails being marked as spam, ensuring that important communications reach their intended recipients effectively. For more information, visit their website at https://reply.io/email-warmup.


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Overview Provided by:

Recent Reply Reviews

MB
Marcio B.Small-Business (50 or fewer emp.)
4.0 out of 5
"Good but lacks improvements"
Email sending automation, reports, workflow.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Reply AI SDR writes almost the same as I do."
I put Reply AI SDR in my daily workflow. It takes some time to write the instructions (but that's obvious), and it writes almost as I did manually...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Amazing and automated help for my team"
We're new to outbound marketing and Reply.io has been a lifesaver. It is super easy to use and the customer support on the platform is excellent - ...
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1,403 out of 1,404 Total Reviews for Reply

4.6 out of 5
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1,403 out of 1,404 Total Reviews for Reply
4.6 out of 5
1,403 out of 1,404 Total Reviews for Reply
4.6 out of 5

Reply Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ReplyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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RK
Head of Business Development
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

I have been working is sales for several years and used another tool for automation before. Compare to that one, Reply is more convenient, has user-friendly interface, and just feature-rich tool for sequence automation. I use Reply on daily basis and there are things that I like the most:

1) As I target leads from different countries and continents, I like the option of choosing the time zone for each sequence. That gives me a chance to use Reply around the clock.

2) Now I can launch more advanced sequnces as Reply offers me multiple communication channels (to name a few, LinkedIN, emails, WhatsApp), so I can design a scenario and mix the ways of reaching the contact out.

3) I can view my own statistics for a particular time period in the Report section.

4) Thanks to a special access I can check the suqences of my team members.

5) I can import contacts for sequences in different ways - for me the most used way is the automatic integration from our CRM, but I also tried csv files and manual records.

6) At any time can get fast tips from customer support with the appropriate articles to read. Review collected by and hosted on G2.com.

What do you dislike about Reply?

The contact can participate in one sequence at a time. Sometimes, I need to launch a second small sequence to inform my contacts about the upcoming webinar and do that without removing them from the major sequence. So, if I add them to the second one they are automaticaly removed from the first sequence. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Issues that Reply solves: email outreach scaling, comparison of different communication channels, decrease of routine manual work. Now I can invest my time to more strategic aspects, like:

-- study what new needs or "pains" may apear in target companies,

-- explore what other type of companies might be in need of our solutions.

-- create more accurate messages for new sequences.

-- design scenarios for sequence automations.

-- have more time for team discussion and calls with contacts. Review collected by and hosted on G2.com.

OK
CRM Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Reply?

Reply has totally transformed how I handle sales outreach. The interface is clean and intuitive, so I had no trouble navigating it right from the start. I was up and running with my first sequence in no time, which was a huge relief since I’m not exactly a tech expert. Now, I rely on it every day to automate my emails, check on my progress, and stay organized 👍 The onboarding process was quite smooth. It connects effortlessly with my existing tools, which made the transition so easy. Our team was also impressed by the variety of features. From email automation to detailed analytics and even options for LinkedIn outreach or calls, it’s got everything I need to run effective campaigns. What is about integration – connecting it to our existing CRM system was seamless. Review collected by and hosted on G2.com.

What do you dislike about Reply?

To be honest, there’s not much to dislike. I’d say if you’re new to this kind of tool, all the features can feel a little overwhelming at first. But with a great customer support and helpful tutorials, it’s not a big deal. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

One big problem it solves is time sink from manual emailing. No need spending hours crafting individual emails, following up, and keeping track of who responded. Reply automates all that with its email sequences, so I can set up a campaign once and let it run. It also solves the problem of personalization at scale. Their AI and customization options let me tweak templates with personal details automatically, so my prospects don’t feel like they’re just another name on a list. The integration with Hubspot with keeping everything synced is another huge win. Everything flows seamlessly into CRM without extra busywork. Review collected by and hosted on G2.com.

AR
Head of Outbound
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

The solution is very flexible, you can write different email variants, test hypotheses, and personalize all emails. Plus, as a department head, I can see all the statistics and analytics, compare results, see all correspondence, and compare channels. Also, all data on emails and statuses is transferred to Hubspot.

I would also like to mention the support team. All issues are resolved quickly. Review collected by and hosted on G2.com.

What do you dislike about Reply?

there are not enough tools for working with Companies - filters. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

First of all, it makes it easier to send emails to potential customers. All we have to do is find a contact, write an email, start a campaign, and then wait for a response to set up a meeting. We can see whether the email was opened and how many times, which means we can continue to plan the next activities and they will not be in the cold. Review collected by and hosted on G2.com.

TT
CMO
Computer Software
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Reply?

The way how easy I can handle prospect bases. I mean, group them, move from one to another sequence. The best UI I ever met. I like the way how can I use templates, filter and segmenting audiences (prospects), create threads and follow-ups. Review collected by and hosted on G2.com.

What do you dislike about Reply?

It's good for bulk messaging campaigns but not that good for manual or custom. E.G. If you want to send 100 custom 1st emails and then following them up with the common follow-ups you have to create 100 different sequences. On the other hand, templates allow you to create them with less manual routines. Also, you can group your sequences. So it's not a big deal for me. Review collected by and hosted on G2.com.

Recommendations to others considering Reply:

I'd recommend Reply.io as a sales engagement tool for email outreach campaigns. You can use it for sales development, influencer outreach, partnership marketing outreach, and other purposes. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Sometimes I move prospects to a new sequence and they disappear in previous sequences. I can still see the statistics of previous sequences in the report tab. But in sequence's tab there no contacts. That's not a big deal.

Another problem is that there is no such entity as an "Account". When I reaching out prospect I'm hitting an account. So I want to see which people from certain companies are contacted and which are not.

The benefits are:

-good deliverability,

-easy interface,

-you're free to work with different variables Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

I put Reply AI SDR in my daily workflow.

It takes some time to write the instructions (but that's obvious), and it writes almost as I did manually. It uses best practices, and you can also update your AI Campaigns on the fly.

I also love the AI sequence builder's feature of automatically including email steps, LinkedIn steps, and Inmails (if you select to)—a huge time saver.

It is a great onboarding process; they really answer questions and try to help in the implementation stage.

All the minor but important things like LinkedIn connection requests revocation, daily email numbers ram-up, mailbox warm-ups, etc are taken care of. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Minor bugs were taken care of. In the mailbox integration, when you make an SMTP connection, they should mention the APP password instead of just the password. It might be confusing for newbies. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

It's a time saver for me. I personal wrote 5-10 personal emails per day. Now I can reach up to 100 with the correct email infrastructure and settings. Review collected by and hosted on G2.com.

AS
Lead generation manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Reply?

The analytics and reporting features are a game changer, too. I can track open rates, responses, and overall campaign performance in real-time, which helps me constantly improve my strategy. Plus, the integration with other tools I use saves me a lot of time!

What really stands out for me is the support team. They’ve been super responsive and helpful whenever I've had questions or needed guidance. It’s great to know there are real people behind the platform who care about my success. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I've been exploring the Reply platform, and while it has some great features, there are a few things that didn't quite work for me. I found the user interface a bit overwhelming at times, and it took me a while to get used to it. Additionally, some automation options felt a bit limited for my specific needs. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

This has really boosted my engagement rates and saved me a lot of time. I'm finding it much easier to keep track of conversations and measure results. Review collected by and hosted on G2.com.

AS
Founder &amp; CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

I love that Reply includes all outbound methods, not just email. We use Reply for outbound emails but also phone calls, SMS, and LinkedIn. Way better than trying to stack a bunch of different technologies and running a Zapier between them. With Reply, it all just works and the best part is that your tasks are all in one place. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I wish Reply had a mobile app that allowed you to manage your SMS inbox since texts require a faster response and you're not always on desktop. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Reply allows us to easily setup sequences across multiple channels and deploy them. I can run campaigns quickly and conduct personalized outreach that lands with our leads. Review collected by and hosted on G2.com.

MD
Growth Marketing Associate- Content
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

reply has completely tarnsformed how we handle cold outreach and email automation. the platform is super good, making it easy to set up personalized sequences without any haslles. The integration with CRM is seamless and analytics provide clear insights into whats working and what not. the customer support team is alos quick to respond and they are really helful. Overall reply is all in one tool that is easy to use and delivers results. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Email response rate is somehow a little confusing to analyse. Also complex features little hard to nevigate but its not a issue. Also pricing is a bit high for a small startup or beginners. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Multichannel automation campaign and marketing automation campaign Review collected by and hosted on G2.com.

SA
Growth Marketing Associate
Staffing and Recruiting
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Reply?

I found Reply.io to be pretty easy to use for setting up and managing sales campaigns. The interface is simple, making email personalization a walk in the park, although I wish it was a bit more intuitive, especially for those new to marketing automation. Setting up the platform was a breeze, I had no issues importing contacts, creating lists, and designing sequences for email and LinkedIn campaigns. However, there is a learning curve when optimizing these sequences to avoid small glitches that take some time to get right.

Reply.io customer support responds quickly, which is great when I need help right away. However, the quality can be hit or miss, especially with more complicated issues like integrations or billing disputes. Chat support is good for quick fixes but not so much for deep problem-solving. I use Reply.io for my Account-Based Marketing (ABM) campaigns, and I can run multiple campaigns a day. However, the 400 email daily limit per user does keep things in check for deliverability.

The AI features for email personalization and sentiment analysis is where Reply.io shines, I engage with my prospects better. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Some features can be a bit tricky to navigate and I had issues with the stats and reports section especially when custom fields from CSV imports don't sync as expected. Integrations with automation tools like Zapier and make.com have been mostly smooth I can create dynamic workflows but I had some issues with CRM mappings to make sure all data syncs correctly.

Secondly, you cannot use the same list simultaneously in two different sequences. That's a bummer. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

I like the automation across email and linkedin which has streamlined my outreach. Review collected by and hosted on G2.com.

CH
Lead Scientific Applications Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

We have been noticing that we have received more leads coming in as we are using Reply.io to reach out to researchers.

More individuals are learning about Precisionary Instruments and this has been a great tool to get us more out there on the market. We use it frequently to reach out to researchers who we know would benefit from our machines. Review collected by and hosted on G2.com.

What do you dislike about Reply?

At this time, I haven't had any negative experience to discuss. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

We were having difficulty generating leads as we are a small company but we have been seeing more interest in our materials! Review collected by and hosted on G2.com.