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Reflektion Reviews & Product Details

Reflektion Overview

What is Reflektion?

The Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and individualized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor. A scalable, modular architecture delivers experiences for Search, Recommendations, Category, and Landing Pages, Content Personalization, and Email, all made smarter with E-Commerce AI that’s continuously uncovering hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences. Breakthrough 1:1 Customer Engagement Technology. Finally Within Reach. No hodge-podge of on-premises and hosted tools. No custom coding. No reliance on developers and data scientists. We built the Reflektion Customer Engagement Platform in the cloud, so any marketing and merchandising manager, at every brand and retailer can deploy plug and play visitor experiences that drive behavior, realize the benefits of real self-learning AI and configure it all with clicks, not code—and see the impact of it all with visual analytics and executive reports. Reflektion easily connects to any existing E-Commerce platform, using JavaScript or API so any online retailer can enhance their current site with the latest hyper-personalization technology, quickly and efficiently.

Reflektion Details
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Product Description

Customer-centric personalization and website optimization

How do you position yourself against your competitors?

Reflektion is unique among the competition. Three key areas where we differ than the current marketplace include:

Reflektion Creates Experiences for Each Individual; Not Generic Segments:
Reflektion makes it possible to be 100% on-target with your shopper, at the individual level; something that’s impossible to do with old school personalization systems targeting broad segments of thousands of people. Reflektion optimizes all digital retail experiences for the unique shopper across product recommendations, visual site search, targeted content, and email. We do this by continuously examining each shopper’s past behavior and current intent – responding in real-time and reacting instantly to new data discovered within the session.

Reflektion’s Personalization Approach is Tailored to Each Brand and its Unique Shoppers:
Reflektion doesn’t support a one size fits all approach to personalization, so we don’t give one to our clients. We tailor the experience to reflect what’s unique about your brand, business, and goals. Reflektion creates a unique combination of algorithms, that are fine tuned to your shoppers and your specific business. A dedicated customer success team starts by analyzing historical data and product feeds, then customizes the optimization model, designs widgets to match your site styling, and sustains a truly individual strategy for your brand.

Reflektion Drives Dramatic Business Results:
Reflektion clients consistently experience a conversion lift of 26%, and improve shopper engagement by 70% on average. This is a dramatic difference from the 3-5% lifts of other so called “personalization” companies. The difference between us and them is a focus on the individual shopper. By prioritizing, and optimizing the experience to that shopper’s intent in real time, Reflektion creates a vastly improved shopper path, with relevant recommendations and content, generating more opportunities for conversion in the session.


Seller Details
Year Founded
2012
HQ Location
San Mateo, CA
Twitter
@ReflektionInc
1,345 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®

Julie M.
JM
Overview Provided by:
Director, Demand Generation at Reflektion

Recent Reflektion Reviews

MK
Michael K.Mid-Market (51-1000 emp.)
4.5 out of 5
"Allowed us to grow our business and improve technology on our website"
Full page search and preview search are light-years ahead of the search function we had built into our website previously. Not only do they persona...
MH
Martina H.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great platform and overall experience"
Great technology for a personalized customer experience that drives conversion and revenue growth.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great customer engagement platform"
Customizable Merchandising control center. Clear integrations documentation along with testing and integration support along with overall capabilit...
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Reflektion Media

Reflektion Demo - Preview Search
Instantly showcase the right products from the very first search click, with AI-powered preview search that enables in- credibly individualized customer engagement.
Reflektion Demo - Voice Search
Give each customer a voice. Voice search is quickly weaving itself into the fabric of mainstream consumer engagement.
Reflektion Demo - Merchandise for Each Individual Shopper
Create a relevant and engaging experience by responding to the real-time preferences and intent of each individual.
Reflektion Demo - Complete Merchandiser Control
Build deep rules based on product categories, sub-categories, and attributes and target contextual audiences by device, geo, or buying behavior models.
Reflektion Demo - Personalized Email Recommendations
By responding to unique preferences and intent at each point in the journey, brands can out-perform standard recommendations.
Reflektion Demo - Powerful Analytics
Determine the impact of your merchandising campaigns with our Merchandising Control Center’s analytics dashboards, which allow you to capture core metrics and page results as well as page, widget, and variation performance.
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24 Reflektion Reviews

4.4 out of 5
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24 Reflektion Reviews
4.4 out of 5
24 Reflektion Reviews
4.4 out of 5

Overall Review Sentiment for ReflektionQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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MK
Director of Ecommerce
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Reflektion?

Full page search and preview search are light-years ahead of the search function we had built into our website previously. Not only do they personalize based on activity on the site, but there is a ton of customization available and this feature has really grown our business. Just having the preview search populate with best sellers when you click on it (but do not enter any text) has had a positive lift.

On top of that, the automated (and dynamic) product recommendations on product pages and other modules has made it much easier to merchandise on our site and in emails. Before we were doing everything manually, and it was static. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

We've had a bit of turnover on our account reps. Although that is to be expected from companies in this space, more continuity with our support team would be preferred. Of course, we wish the service was cheaper, but it's had a positive return on investment, so we can't complain (too much). Review collected by and hosted on G2.com.

Recommendations to others considering Reflektion:

Keep an eye on the software during deployment and testing, you may have to make some changes based on your business module. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

Reflektion has allowed us to bring personalization to our website, which we did not have previously. It has also enhanced our search capabilities and automated all product recommendations (before, these were manual and static unless we made an effort to update them). It also allowed us to add personalized modules in broadcast and transactional email; before, these were either static or did not exist. Review collected by and hosted on G2.com.

Jason B.
JB
Marketing Director
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reflektion?

Reflektion is a very easy to use software. We currently use Reflektion for on site search and to give us recommendation widgets. Both of which are incredibly intuitive and can give you tons of stats on your website. It has helped us get customers to the correct pages, and helped us convert customers when they get on site. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

My company is very thorough during implementation and can be difficult to work with. Implementation of the software took longer than I wanted but it was expected because of my team. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

We are able to easily set up rules and redirects for when people are searching for products on our site. Reflektion also gives customers great recommendations for products they should purchase using their own algorithms and digging through our data to find what previous customers purchased together. Review collected by and hosted on G2.com.

MH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Reflektion?

Great technology for a personalized customer experience that drives conversion and revenue growth. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

Reflektion's email product recommendations lives outside the customer engagement platform. The capabilities and flexibility are as great as the tools in the CEC. Reflektion has shared they are working on merging this and offering more. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

Advanced search with accurate results for the user, elevated product recommendations for upsells, cross sells etc. Overall driving an increase in AOV, CVR and revenue in comparison to our previous tool. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reflektion?

Customizable Merchandising control center. Clear integrations documentation along with testing and integration support along with overall capabilities of the platform to provide customized experiences Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

Maintenance and support process needs to be improved for post deployment of the solution Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

User engagement and providing customized experiences based on user parameters. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reflektion?

User-friendly interfaces

Breakdown of UI based on different features of the product

Predictive

Real-time results based on the personalized results Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

it interfaces when customized doesn't all category breadcrumbs in a readable fashion Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

Lack of Personalization

Unable to retrieve Real time data

Not able to drive AI based merchandising Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reflektion?

Reflektion is a dynamic tool that provides great insight about your customer and demographics, providing great personalization and user experience across the paltform. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

There are limitations with you Magento and Reflektion interact that are specific to our product catalog, but provide obstacles with implementing certain functions. Review collected by and hosted on G2.com.

Recommendations to others considering Reflektion:

If you are looking for a tool that covers a broad spectrum of optimizations on the site, Reflektion does a great job of providing that. Their personalization and ability to split test are also key factors when considering Reflektion, that not alot of tools offer in the market. They are continuously learning from their customers and optimizing their tool to stay competitive in the market. Their customer success team is also amazing and provide insights and answer questions every step of the way. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

Reflektion has provided better personalization and direct revenue results across our onsite search and product recommendation areas on our site. The tool allows better visibility into what's working and isn't working within our product catalog. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reflektion?

I like the way the data is presented in an elegant way. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

I have not come across anything that I dislike as of yet. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

We have a better understanding of our users habits and how we can adjust our website to maximize revenue. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reflektion?

effective communication, reliable support, and cutting-edge technology Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

none at this time as all of our questions have been answered. Review collected by and hosted on G2.com.

Recommendations to others considering Reflektion:

Great product and top-notch support Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

using innovative technology on the website that customers enjoy Review collected by and hosted on G2.com.

BD
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reflektion?

The multiple use cases and different things you can do with the one program. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

Implementation is taking too long, we need a clearer understanding of the issues that need to be fixed and by each team. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

We didn't have any personalization on our site, however we can't use it in totality right now because our site caches regularly and that doesn't allow the site to keep stored information for our shoppers. Review collected by and hosted on G2.com.

AW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reflektion?

Extremely user-friendly and easy to use. Widgets have successfully increased site performance. Better understanding of how customers shop the site by use of added widgets and we are able to quickly react and adjust based on results. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

Would love the capability to export reporting. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

Having a dedicated keyword search has enabled us to redirect customers to exactly where we would like them to go on site. Increased revenue, site visits, and orders. Review collected by and hosted on G2.com.