Perpetua Features
What are the features of Perpetua?
Channel Functionality
- Display Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Bulk Editing
- Batch Uploading
- Budget Pacing
Targeting
- Targeting
- Retargeting
- Contextual Targeting
Platform
- Custom Reports
- Performance and Reliability
- Enterprise Scalability
Integration
- Import
- Export
Store Management
- Marketplaces
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Perpetua Categories on G2
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Channel Functionality
Display Functionality | As reported in 21 Perpetua reviews. Overall product functionality for display advertising. | 83% (Based on 21 reviews) |
Campaign Management
Campaign Dashboard | As reported in 23 Perpetua reviews. Overview of all media purchases and campaigns in a single interface. | 86% (Based on 23 reviews) | |
Campaign Optimization | As reported in 23 Perpetua reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 85% (Based on 23 reviews) | |
Bulk Editing | As reported in 18 Perpetua reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 75% (Based on 18 reviews) | |
Batch Uploading | Based on 15 Perpetua reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 80% (Based on 15 reviews) | |
Brand Safety | As reported in 13 Perpetua reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 86% (Based on 13 reviews) | |
Budget Pacing | Based on 20 Perpetua reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 81% (Based on 20 reviews) | |
Rich Media Capabilties | Based on 10 Perpetua reviews. Supports rich media display and video ads that involve user interaction. | 77% (Based on 10 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 20 Perpetua reviews. | 84% (Based on 20 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 17 Perpetua reviews. | 83% (Based on 17 reviews) | |
Geo-Targeting | Based on 10 Perpetua reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 72% (Based on 10 reviews) | |
Contextual Targeting | Based on 19 Perpetua reviews. Able to match the marketer's ad with specific content on a site or page. | 79% (Based on 19 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | Not enough data | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 10 Perpetua reviews. | 70% (Based on 10 reviews) | |
Custom Reports | Based on 16 Perpetua reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 71% (Based on 16 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 21 reviewers of Perpetua have provided feedback on this feature. | 78% (Based on 21 reviews) | |
Enterprise Scalability | As reported in 16 Perpetua reviews. Provides features to allow scaling for large organizations. | 79% (Based on 16 reviews) |
Integration
Import | Provide tools to import data to a third-party marketplace This feature was mentioned in 14 Perpetua reviews. | 81% (Based on 14 reviews) | |
Export | As reported in 16 Perpetua reviews. Provide tools to export data from a third-party marketplace | 80% (Based on 16 reviews) | |
APIs | Deliver APIs for integration with third-party marketplaces This feature was mentioned in 13 Perpetua reviews. | 74% (Based on 13 reviews) |
Store Management
Localization | Ability to manage multiple stores in different languages and currencies This feature was mentioned in 12 Perpetua reviews. | 75% (Based on 12 reviews) | |
Marketplaces | Allows users to manage multiple stores on third-party marketplaces This feature was mentioned in 16 Perpetua reviews. | 82% (Based on 16 reviews) |
Platform Data
Reporting Performance Metrics | As reported in 11 Perpetua reviews. Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active. | 80% (Based on 11 reviews) | |
Data Filtering | Based on 10 Perpetua reviews. Ability to filter data by specific performance data based on preset and customizable timeframes. | 77% (Based on 10 reviews) | |
Reporting Dashboards | Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports. This feature was mentioned in 11 Perpetua reviews. | 79% (Based on 11 reviews) |
Platform Additional Functionality
Offline Ads | Ability to serve ads to bring targeted audiences back to partner retailer sites. | Not enough data | |
Video Ads | Ability to create and launch video ads on retail media networks. | Not enough data | |
Team Collaboration | Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads. | Not enough data | |
Integrations | Ability to integrate with data management platforms (DMPs). | Not enough data |
Platform Basics
Ad Serving Rules | Ability to control how many ads and ad types are served to each retailer page. | Not enough data | |
Sponsored Product Listing Ads | As reported in 10 Perpetua reviews. Ability to deliver sponsored product ads that seamlessly blend in with organic content. | 88% (Based on 10 reviews) | |
Banner Ads | Ability to deliver banner ad that can be configured based on each individual retailers needs. | Not enough data | |
Display Ads | Based on 11 Perpetua reviews. Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior. | 80% (Based on 11 reviews) |
Influencer Marketing
Influencer Recruitment | Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. | Not enough data | |
Influencer Scoring | Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. | Not enough data | |
Audience Analysis | See feature definition | Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. | Not enough data |
Influencer Segmentation | Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. | Not enough data | |
Influencer Collaboration | Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. | Not enough data | |
User-Generated Content (UGC) Management | Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. | Not enough data | |
Content Approval | Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. | Not enough data | |
Campaign Analytics | Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. | Not enough data | |
Reporting and Dashboards | Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. | Not enough data | |
Data Importing and Exporting Tools | Import and export lists of influencers and brand advocates with detailed profiles and contact information. | Not enough data | |
Influencer Whitelisting | Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. | Not enough data | |
Influencer Compensation | Provides features for compensating influencers for their work. | Not enough data | |
Social Commerce | Supports social commerce capabilites such as shoppable content. | Not enough data | |
E-Commerce Integration | Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. | Not enough data |
