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Owler Reviews & Product Details

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Pricing

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler Media

Owler Demo - Contact Data
All the contacts you need - emails & phone numbers
Owler Demo - Account-Level Insights
Get key account information all in on easy-to-use dashboard.
Owler Demo - Create relevant and personalized outreach using sales triggers
Always know what to say to your prospects by tapping into our real-time sales triggers. It's never been easier to personalize your outreach at scale.
Owler Demo - Company Profiles
Access exclusive information on over 15M public and private businesses, including top competitors, annual revenue, and employee count, curated from the Owler community.
Owler Demo - Seamlessly Integrate News and Insights into your favorite platforms
Sync to CRM and communication tools - including Slack, Salesforce, HubSpot, and Microsoft Teams. Get intel on your favorite companies wherever you are on the web with our Google Chrome Extension.
Owler Demo - Sort and filter the latest news
Follow the companies that matter to you, and get news and customizable real-time alerts about them. Filter by news type and company.
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Owler Reviews (483)

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Reviews

Owler Reviews (483)

View 1 Video Reviews
4.3
483 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Owler for its daily updates and ease of use, which help them stay informed about industry news and competitor activities without extra effort. The platform's ability to deliver relevant insights directly to their inbox is particularly valued, making it a reliable tool for market research. However, some users note that the free tier has limited features, which may require upgrading for more comprehensive access.

Pros & Cons

Generated from real user reviews
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Verified User in Investment Management
AI
Small-Business (50 or fewer emp.)
"7 Years"
What do you like best about Owler?

I've been an owler user since around 2017 across 3 job roles - I've found the insights given are much more valuable and tailored than those from competitors such as Signal AI, and definitely more so than google alerts. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I think the product works well and is easily tailored, but there are quite a few companies in our portfolio that haven't been recognised by the platform before. Easily solved, however! Review collected by and hosted on G2.com.

David C.
DC
President & CEO
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Owler for high level company overview"
What do you like best about Owler?

Owler is a good place to get a high level of companies of large and medium sizes. It is the first place I go to get a high-level overview. I usually just want to know: if the company exists, what they do, how big it is, and who is their leader. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Hard to understand their subscription plans and often hit paywalls that I thought I had already paid for. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"Keep Informed on Not Only Your Company News But Also Your Competition"
What do you like best about Owler?

I like that you can keep up with all the news of the industry for your company as well as your competitors. I also like that you can help provide who the proper competitors are for your company. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I don't like how there is an opportunity for someone to negatively impact the outcome of how your CEO is viewed. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Consise and 'to the point' industry info."
What do you like best about Owler?

A couple things:

- The daily news feed on companies I follow. In my case this are the competitors I'm interested in knowing about

- The main UI design. Everything is tab separated in the main page making navigation pretty simple. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I'm not sure if this is a bug or not, but it doesn't seem like there's text field completion when searching for arbitrary companies. Not a big deal as I know most data I'm looking for is in Owler so if I get no results the first thing I do is check how I've spelled the company name. Review collected by and hosted on G2.com.

Amita R.
AR
Content & Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Owler"
What do you like best about Owler?

Owler offers useful information and data about a broad range of businesses, including financials, funding, and growth metrics, all in a clean and intuitive user interface. I appreciate how the platform is simple to use and explore.

One of the best features is that it provides me with real-time news alerts and updates about the businesses I've chosen to watch, helping me stay up-to-date on industry developments and trends.

Owler also has a large and active user base that updates company profiles to make sure I'm tracking the right information. I also appreciate that user feedback is actually considered and acted upon. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Nothing really – I think everything has been great so far. If they ever plan to implement an AI chatbot, I think that would just be an improvement to the overall experience because we could ask for summaries or recaps with the rest of the data that Owler already provides. Review collected by and hosted on G2.com.

Diane L.
DL
Marketing And Public Relations Consultant
Small-Business (50 or fewer emp.)
"I rely on Owler to know about firms I may want to work with or support"
What do you like best about Owler?

Owler is objective, has up-to-the-moment data, and is trustworthy for information I need to understand and know a business. There really is no competitor that does such a deep dive. I also work with numerous tech firms, and Owler is very helpful with the data I need. Review collected by and hosted on G2.com.

What do you dislike about Owler?

No downside. I love Owler, and have from the start. Review collected by and hosted on G2.com.

Mark S.
MS
Mid-Market (51-1000 emp.)
"Timely and relevant insights"
What do you like best about Owler?

Owler is simple to get started but learns well and provides insightful information without a lot of effort. The information they have on companies is overall very accurate and updated. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Wish that it had more differentiation between companies or categories to segment your interest into so I could watch more companies at a broad level without the noise. Review collected by and hosted on G2.com.

Nick Z.
NZ
Chief Marketing Officer
Small-Business (50 or fewer emp.)
"Great resource to keep up to date on competitors!"
What do you like best about Owler?

I like that Owler gives me the latest that my competitive set and partners are releasing in the marketing material. Linking from both their website as well as press releases so I can get an all around sense of what people are saying and releasing. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Not much. I wish there were more context when clicking on a link - oftentimes it will just send you to the blog post or press release with an Owler landing page, it would be cool for a little more context on the content itself. Review collected by and hosted on G2.com.

Geneva T.
GT
Managing Director
Small-Business (50 or fewer emp.)
"Helpful for researching companies and their competitors"
What do you like best about Owler?

I like that you can find information about the competition for specific companies and dig into more their leadership, get current updates on industries that you want to follow that are sent to your email so you don't always have to login to know there is something new going on. I like it better than following a company on Google Alerts. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I don't like how Owler search tools work when you're trying to research a company and narrowing down the information on the competition. It feels that it is too wide of net to cast when you don't already know a company and you're trying to do general industry research to find top companies in a field. Review collected by and hosted on G2.com.

KA
Small-Business (50 or fewer emp.)
"Great Product, quick, salient, daily insight into the most important happenings in your sector!"
What do you like best about Owler?

Owler allows me to stay abreast of what is happening in specific segments of the market. It provides real-world data, captures the latest press releases, and tracks what's happening with the companies that are most important to me. I can track partners or competitors or I can slice-and-dice my company list any way I'd like. Owler gives me the daily snapshot I need to know what's happening in my professional world. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I've used both the free and the professional versions of Owler. Both are great value and a great use of my time. Set up once and continue to reap the benefits. You can change at any time. The price for the pro version is very fair. Review collected by and hosted on G2.com.

Questions about Owler? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Mithil P.
MP
Mithil Patel
Last activity over 2 years ago

What industry/verticals are the best fit for this product?

Verified User
G2
Verified User
Last activity almost 5 years ago

Any option which indicates when the company data was last updated?

Pricing Options

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler API

Contact Us
Per Year
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Owler Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Data Cleaning/Enrichment
Data Segmentation/Filtering
Performance and Reliability
Reporting/Dashboards