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Owler Reviews & Product Details

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Pricing

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler Media

Owler Demo - Contact Data
All the contacts you need - emails & phone numbers
Owler Demo - Account-Level Insights
Get key account information all in on easy-to-use dashboard.
Owler Demo - Create relevant and personalized outreach using sales triggers
Always know what to say to your prospects by tapping into our real-time sales triggers. It's never been easier to personalize your outreach at scale.
Owler Demo - Company Profiles
Access exclusive information on over 15M public and private businesses, including top competitors, annual revenue, and employee count, curated from the Owler community.
Owler Demo - Seamlessly Integrate News and Insights into your favorite platforms
Sync to CRM and communication tools - including Slack, Salesforce, HubSpot, and Microsoft Teams. Get intel on your favorite companies wherever you are on the web with our Google Chrome Extension.
Owler Demo - Sort and filter the latest news
Follow the companies that matter to you, and get news and customizable real-time alerts about them. Filter by news type and company.
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Owler Reviews (483)

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Reviews

Owler Reviews (483)

View 1 Video Reviews
4.3
483 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Owler for its daily updates and ease of use, which help them stay informed about industry news and competitor activities without extra effort. The platform's ability to deliver relevant insights directly to their inbox is particularly valued, making it a reliable tool for market research. However, some users note that the free tier has limited features, which may require upgrading for more comprehensive access.

Pros & Cons

Generated from real user reviews
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Verified User in Wholesale
UW
Mid-Market (51-1000 emp.)
"Great For Keeping Up With Industry News"
What do you like best about Owler?

I like that I can create multiple groups of companies that I am following. This allows me to separate companies by industry and segments within an industry and avoid getting an overload of information that I may not necessarily want at the moment. I also like that I can customize the alerts that I am receiving so that there isn't an overload of information in my inbox, while also making sure I quickly get alerted to new news. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I know that it is hard to get the information, but it would be great if more of the company data was accurate. An example would be the number of employees and the amount of revenue. WIth private companies, there is no real way to get that information though so I can't totally hold that against Owler. I also think that a nice feature to add would be a "Companies You May Be Interested In" section in the feed. Each company has related companies attached to it but this general section could pull companies based on everyone that I follow. Review collected by and hosted on G2.com.

Dave M.
DM
Board Of Directors
Small-Business (50 or fewer emp.)
"Terrific Insight on companies -- I visit every day!"
What do you like best about Owler?

Valuable company insights across thousands of companies. Provides background on venture capital funding, number of employees, and company revenue. Also shows a great list of competitors that offer a similar service, allowing you to compare the companies. Review collected by and hosted on G2.com.

What do you dislike about Owler?

While I know it's valuable to the community to collect crowd-sourced materials, the questions presented are sometimes too much to manage from time to time. Also, sometimes it shows "competitors" that are not actually competitors. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Mid-Market (51-1000 emp.)
"Good product but not always accurate"
What do you like best about Owler?

That they have a ton of information on companies but not always accurate but give me the ability to get a starting point to verify Review collected by and hosted on G2.com.

What do you dislike about Owler?

That the information is always accurate a and it feels that it crowd sourcing type of datea Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Mid-Market (51-1000 emp.)
"Owler is a great tool"
What do you like best about Owler?

I like the comparison of multiple competitors all from one spot. This has saved me a lot of time!

I like the weekly updates to my email as well. Very helpful for when I'm running low on time! Review collected by and hosted on G2.com.

What do you dislike about Owler?

I wish it allowed us to follow more than 4 companies on the free version. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Enterprise (> 1000 emp.)
"Nice simple solution"
What do you like best about Owler?

Really helpful for finding similar companies. Helps me find supplier solutions on a regular basis. Very simple easy to use platform Review collected by and hosted on G2.com.

What do you dislike about Owler?

Some information is incomplete or outdates Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
UV
Mid-Market (51-1000 emp.)
"it has been truly amazing"
What do you like best about Owler?

The best part about owler is being able to see all the competitors in a company's space Review collected by and hosted on G2.com.

What do you dislike about Owler?

I think that the use interface could use some improvement Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Relevant Company News Quickly"
What do you like best about Owler?

Ability to sort categories on how to best utlizie the company news and filter companies by specific triggers. Review collected by and hosted on G2.com.

What do you dislike about Owler?

It's its own ecosystem. I found it hard to navigate and export relevant news to my specific use case Review collected by and hosted on G2.com.

GW
Mid-Market (51-1000 emp.)
"Overall good and timely information"
What do you like best about Owler?

Content that aligns with my needs. Great information. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I will I could control the order of the content so I could review the most important first. Review collected by and hosted on G2.com.

Nick G.
NG
Founder
Small-Business (50 or fewer emp.)
"Pretty good, but I'm able to get most of the information elsewhere"
What do you like best about Owler?

I was doing competitor research for one of my clients, and I found valuable insight in evaluating revenue data for those competitors. I wasn't able to find this data anywhere else, and it helped us make very meaningful business decisions off of insight we didn't have prior to using Owler. Review collected by and hosted on G2.com.

What do you dislike about Owler?

When I was using Owler, I had a limit to the amount of companies that I was able to gather information on. I wish that the plan I had paid for (I believe it was ~$100), would have given me more than the limit I was imposed with my plan.

I'm also unsure how accurate the revenue data is in Owler. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise (> 1000 emp.)
"Long time loser"
What do you like best about Owler?

Howler is great at providing a brief description of what companies do, as well as examples of competitors. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I wish you didn't have to sign in every time to see the complete information. Sometimes I am using a different device that I am not signed in on, and I'd like to be able to just get on with my research. Review collected by and hosted on G2.com.

Questions about Owler? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Owler used for?

Mithil P.
MP
Mithil Patel
Last activity over 2 years ago

What industry/verticals are the best fit for this product?

Pricing Options

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler API

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Per Year
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