Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Owler Reviews & Product Details

Profile Status

This profile is currently managed by Owler but has limited features.

Are you part of the Owler team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Pricing

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler Media

Owler Demo - Contact Data
All the contacts you need - emails & phone numbers
Owler Demo - Account-Level Insights
Get key account information all in on easy-to-use dashboard.
Owler Demo - Create relevant and personalized outreach using sales triggers
Always know what to say to your prospects by tapping into our real-time sales triggers. It's never been easier to personalize your outreach at scale.
Owler Demo - Company Profiles
Access exclusive information on over 15M public and private businesses, including top competitors, annual revenue, and employee count, curated from the Owler community.
Owler Demo - Seamlessly Integrate News and Insights into your favorite platforms
Sync to CRM and communication tools - including Slack, Salesforce, HubSpot, and Microsoft Teams. Get intel on your favorite companies wherever you are on the web with our Google Chrome Extension.
Owler Demo - Sort and filter the latest news
Follow the companies that matter to you, and get news and customizable real-time alerts about them. Filter by news type and company.
Product Avatar Image

Have you used Owler before?

Answer a few questions to help the Owler community

Owler Reviews (483)

View 1 Video Reviews
Reviews

Owler Reviews (483)

View 1 Video Reviews
4.3
483 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Owler for its daily updates and ease of use, which help them stay informed about industry news and competitor activities without extra effort. The platform's ability to deliver relevant insights directly to their inbox is particularly valued, making it a reliable tool for market research. However, some users note that the free tier has limited features, which may require upgrading for more comprehensive access.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Adam B.
AB
Strategic Sales Principal - Enterprise Lending Solutions
Enterprise (> 1000 emp.)
"Owler- Source of industry News"
What do you like best about Owler?

News on a daily basis about my industry and those that I follow. This allows me to stay current on trends/transactions and M&A activity. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Some of content is limited and some is attached to sources like the WSJ that are behind paywall. It's also sometimes very repeititive day to day Review collected by and hosted on G2.com.

Rick S.
RS
Enterprise Account Executive
Enterprise (> 1000 emp.)
"Owler gives me the sales intelligence I need"
What do you like best about Owler?

Intuitive UI and accuracy of information. I find it easy to navigate to exactly the information I need, including recent/relevant news, also like the ability to navigate and understand company competitors. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Limitations on number of accounts, even with paid plans. Some limitations around contact information and account hierarchy navigation. Primarily use for high level account intel and other tools for these purposes Review collected by and hosted on G2.com.

Tyler C.
TC
Small-Business (50 or fewer emp.)
"10/10 would recommend"
What do you like best about Owler?

Owler makes it super easy for me to keep track of the latest news on my key accounts. Their suggested accounts section is also super helpful to stay up to date on relevant news on accounts to go after. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Honestly, I have no complaints about Owler from my experience using them so far. I use the free version and I just get one email daily for my 5 accounts and suggestions for new follows. I appreciate that they aren't constantly trying to convince me to upgrade to the paid version. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Mid-Market (51-1000 emp.)
"Owler Gives Insights you Can't Find Anywhere Else... It's a good Crowd Source but not 100% accurate."
What do you like best about Owler?

I love how you can see personal insights from people all over our industry from other professionals. It's helpful when comparing companies and referencing competition. Review collected by and hosted on G2.com.

What do you dislike about Owler?

When a business owner wants to update the basic info of a company (ie. How many employees, income, etc.) the random guesses by users still offsets the actual information making the platform not a reliable source for that kind of data. If a company can confirm the numbers I think that should be locked in for a timeframe and require updates periodically to keep it up to date. Review collected by and hosted on G2.com.

KK
Enterprise (> 1000 emp.)
"Owler for Competitor Intelligence"
What do you like best about Owler?

I find out information that does not come from other sources Review collected by and hosted on G2.com.

What do you dislike about Owler?

No downside- it is a great source and up-to-date. It is easy to use and keeps me informed. Review collected by and hosted on G2.com.

Caroline T.
CT
Enterprise (> 1000 emp.)
"Helpful for New Hires"
What do you like best about Owler?

Upon joining multiple firms over the past several years, I have found Owler to be helpful in keeping me informed on relevant press release updates for business purposes. Being able to easily incorporate the most current news with job-related tasks (i.e., developing strategic initiatives) helped me hit the ground running in each new position, accordingly. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Certain notifications / email features that are not UX friendly. Review collected by and hosted on G2.com.

Bjorn G.
BG
Small-Business (50 or fewer emp.)
"Necessary daily, like vitamins!"
What do you like best about Owler?

1. Owler is easy to use, navigate and consume relevant informtion

2. It has a free version, which can be an entry point into a premium tier

3. Sign-in is easy. It's not complicated in any way.

4. I use Owler as a key part of my pospecting tool bag. Review collected by and hosted on G2.com.

What do you dislike about Owler?

For the free version, provide 3 competitors as opposed to the standard 2. But I understand the need to limit access to non-premium users. If my organization didn't already have a solution, I would advocate for Owler. Review collected by and hosted on G2.com.

Frank B.
FB
EVP
Mid-Market (51-1000 emp.)
"Owler"
What do you like best about Owler?

Great information that can be reviewed daily. It's part of my morning routine. Articles and posts are easy to check, as well as share with other counter parts. Review collected by and hosted on G2.com.

What do you dislike about Owler?

No complaints; articles are always spot-on, and I can review then or at a later time Review collected by and hosted on G2.com.

Jake K.
JK
Technical Recruiter
Small-Business (50 or fewer emp.)
"Owler, your automated daily business report"
What do you like best about Owler?

What I enjoy most about Owler is that I can select the companies that I am most interested in staying up to date with. Owler will automate reports directly to my inbox keeping me informed about the latest financial, product, industry, and other business related happenings about my favorite companies and thier competitors. Review collected by and hosted on G2.com.

What do you dislike about Owler?

At this point I do not have much constructive feedback about Owler's product. I am enjoying the Newsfeed and automated email reporting features. For me it has the right amount of customizability for what I use it for! Review collected by and hosted on G2.com.

Mozin S.
MS
Market Research Analyst
Mid-Market (51-1000 emp.)
"Owler is a great platform for research and information."
What do you like best about Owler?

it's very easy to operate, it gives you all the basic information about the company's revenue, funding and size, you just search the name and it pops up. Anyone can get used to it's user-friendly interface in a couple of days. absolutely love it. Review collected by and hosted on G2.com.

What do you dislike about Owler?

nothing in particular, maybe they should include more and more companies, and add a little more details like the last funding round or stage, things like that can save a lot of time. Review collected by and hosted on G2.com.

Questions about Owler? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User
G2
Verified User
Last activity almost 5 years ago

Any option which indicates when the company data was last updated?

Mithil P.
MP
Mithil Patel
Last activity over 2 years ago

What industry/verticals are the best fit for this product?

Pricing Options

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler API

Contact Us
Per Year
Owler Comparisons
Product Avatar Image
Crunchbase
Compare Now
Product Avatar Image
ZoomInfo Sales
Compare Now
Product Avatar Image
D&B Hoovers
Compare Now
Owler Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Data Cleaning/Enrichment
Data Segmentation/Filtering
Performance and Reliability
Reporting/Dashboards
Product Avatar Image
Owler