Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Owler Reviews & Product Details

Profile Status

This profile is currently managed by Owler but has limited features.

Are you part of the Owler team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Pricing

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler Media

Owler Demo - Contact Data
All the contacts you need - emails & phone numbers
Owler Demo - Account-Level Insights
Get key account information all in on easy-to-use dashboard.
Owler Demo - Create relevant and personalized outreach using sales triggers
Always know what to say to your prospects by tapping into our real-time sales triggers. It's never been easier to personalize your outreach at scale.
Owler Demo - Company Profiles
Access exclusive information on over 15M public and private businesses, including top competitors, annual revenue, and employee count, curated from the Owler community.
Owler Demo - Seamlessly Integrate News and Insights into your favorite platforms
Sync to CRM and communication tools - including Slack, Salesforce, HubSpot, and Microsoft Teams. Get intel on your favorite companies wherever you are on the web with our Google Chrome Extension.
Owler Demo - Sort and filter the latest news
Follow the companies that matter to you, and get news and customizable real-time alerts about them. Filter by news type and company.
Product Avatar Image

Have you used Owler before?

Answer a few questions to help the Owler community

Owler Reviews (483)

View 1 Video Reviews
Reviews

Owler Reviews (483)

View 1 Video Reviews
4.3
483 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Owler for its daily updates and ease of use, which help them stay informed about industry news and competitor activities without extra effort. The platform's ability to deliver relevant insights directly to their inbox is particularly valued, making it a reliable tool for market research. However, some users note that the free tier has limited features, which may require upgrading for more comprehensive access.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Verified User in Machinery
IM
Enterprise (> 1000 emp.)
"Owler review"
What do you like best about Owler?

In the daily news email, Owler is great for sharing key news about other competitors. It can be easy to overlook the daily news when there is an excessive amount of information. But it only shared 5~6 key news of others so I usually skim through the subject lines of each news item and click on the topics that interest me. Review collected by and hosted on G2.com.

What do you dislike about Owler?

The financial information provided by Owler is sometimes not reliable, particularly for non-listed companies.In such cases I usually search again using Google or refer to the annual report published by each company to obtain more accurate information. Review collected by and hosted on G2.com.

Carlos S.
CS
Member
Small-Business (50 or fewer emp.)
"Integral part of my intelligence gathering"
What do you like best about Owler?

It's a concise and easy to consume relevant industry and competitor news Review collected by and hosted on G2.com.

What do you dislike about Owler?

After the switch to the more professional enterprise models, adding of product lines made it hard to discern what I needed Review collected by and hosted on G2.com.

VP
Enterprise (> 1000 emp.)
"A must need in Talent Acquisition"
What do you like best about Owler?

I love that Owler sends me competitve data via email and gives me insights on the current market. I use this to help understand the talent market I am recruiting in Review collected by and hosted on G2.com.

What do you dislike about Owler?

I wish there were more companies you can select as part of the free profile that you can create. Currently it is 5 free companies its follows and I wish I could have 10 or more. Review collected by and hosted on G2.com.

JB
Mid-Market (51-1000 emp.)
"Great for Quick Insights"
What do you like best about Owler?

Excellent tool for a quick insight on a competitor/interview/potential customer. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I have been a long paid user and the new tiers to unlock more info or competitors are not what I have come to expect from Owler. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise (> 1000 emp.)
"Great for competitive research"
What do you like best about Owler?

Upsides include ease of use and how frequent I leverage the tool for quick research preparation. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I haven't found any downsides yet and not needed customer support. Review collected by and hosted on G2.com.

Dr. Anita W.
DW
Principal Chief Executive Officer
Consulting
Small-Business (50 or fewer emp.)
"Owner is AWESOME!"
What do you like best about Owler?

Owner has allowed me to have a legit presence in my industry, by showing my standing next to my competitors. Review collected by and hosted on G2.com.

What do you dislike about Owler?

There is nothing that I dislike about Owler. Review collected by and hosted on G2.com.

Daniel S.
DS
Vice President of Digital Solutions
Small-Business (50 or fewer emp.)
"Best tool I've used for company research"
What do you like best about Owler?

Of all the solutions I've used, Owler is the best at comparing and contrasting companies with their competitive cohort. It covers market cap, number of employees, revenue, and, most importantly, lists its nearest competitors. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Some of the statistics at times seem a little questionable. It would be better if internal Owler resources could vet some of the data inputs for accuracy and veractiy. Review collected by and hosted on G2.com.

Jacob D.
JD
Small-Business (50 or fewer emp.)
"It has every company I searched for"
What do you like best about Owler?

It is comprehensive, easy to use, easy to read, with a lot of information. Review collected by and hosted on G2.com.

What do you dislike about Owler?

It has duplicative entries for companies that have undergone a transformation/name change.

The competitor section is inaccurate in the crypto sector. Review collected by and hosted on G2.com.

Chris S.
CS
Chief Executive Officer
Small-Business (50 or fewer emp.)
"Excellent company analysis tool - easy to use, search, and edit if needed. Ratings are a bonus"
What do you like best about Owler?

Easy to use and search, very comprehensive, can add companies and details Review collected by and hosted on G2.com.

What do you dislike about Owler?

Not much - though sometimes edits take a considerable amount of time to show up Review collected by and hosted on G2.com.

Shanthala Ramesh B.
SB
Enterprise (> 1000 emp.)
"Quality of current affairs shared by Owler"
What do you like best about Owler?

Current affairs shared by Owler is always latest and provides very detailed information.

Instead of reading through news portals, I always read through Owler news. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Nothing to dislike. May be good to cover some critical statistics on what's happening around latest recession, hiring, new technology investments and also genAI based solutions. Review collected by and hosted on G2.com.

Questions about Owler? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User
G2
Verified User
Last activity almost 5 years ago

Any option which indicates when the company data was last updated?

Mithil P.
MP
Mithil Patel
Last activity over 2 years ago

What industry/verticals are the best fit for this product?

Pricing Options

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler API

Contact Us
Per Year
Owler Comparisons
Product Avatar Image
Crunchbase
Compare Now
Product Avatar Image
ZoomInfo Sales
Compare Now
Product Avatar Image
D&B Hoovers
Compare Now
Owler Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Data Cleaning/Enrichment
Data Segmentation/Filtering
Performance and Reliability
Reporting/Dashboards