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Owler Reviews & Product Details

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Pricing

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler Media

Owler Demo - Contact Data
All the contacts you need - emails & phone numbers
Owler Demo - Account-Level Insights
Get key account information all in on easy-to-use dashboard.
Owler Demo - Create relevant and personalized outreach using sales triggers
Always know what to say to your prospects by tapping into our real-time sales triggers. It's never been easier to personalize your outreach at scale.
Owler Demo - Company Profiles
Access exclusive information on over 15M public and private businesses, including top competitors, annual revenue, and employee count, curated from the Owler community.
Owler Demo - Seamlessly Integrate News and Insights into your favorite platforms
Sync to CRM and communication tools - including Slack, Salesforce, HubSpot, and Microsoft Teams. Get intel on your favorite companies wherever you are on the web with our Google Chrome Extension.
Owler Demo - Sort and filter the latest news
Follow the companies that matter to you, and get news and customizable real-time alerts about them. Filter by news type and company.
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Owler Reviews (483)

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Reviews

Owler Reviews (483)

View 1 Video Reviews
4.3
483 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Owler for its daily updates and ease of use, which help them stay informed about industry news and competitor activities without extra effort. The platform's ability to deliver relevant insights directly to their inbox is particularly valued, making it a reliable tool for market research. However, some users note that the free tier has limited features, which may require upgrading for more comprehensive access.

Pros & Cons

Generated from real user reviews
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G2 reviews are authentic and verified.
Dave H.
DH
Small-Business (50 or fewer emp.)
"data is spotty and not always nearly accurate"
What do you like best about Owler?

easy way to frame a set of companies into a vertical to better look at trends Review collected by and hosted on G2.com.

What do you dislike about Owler?

the data seems to be spotty and not all that accurate. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business (50 or fewer emp.)
"Owler has all basic executive information in one place"
What do you like best about Owler?

I can find most relevant information about companies aligned with industry top news. I can do a quick business and industry analysis and evaluation on my lead generation process to make sure that this company is a potential lead for us.

The free version is so complete. Review collected by and hosted on G2.com.

What do you dislike about Owler?

No all the companies has updated information or complete, I need to do parallel research in other platform to complement the information.

There is no contact information for the main stakeholders so I cannot contact them directly. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Overall a good offering"
What do you like best about Owler?

Owler helps stay on top of news and developments related to the companies you're tracking - vendors, partners, or competitors. Very helpful if you need to stay on top of the listed companies. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Ultimately, I didn't think I was getting the value out of the service compared to the pricing. Potentially unrelated to the service itself as much as how it was being used. Review collected by and hosted on G2.com.

Cory M.
CM
Senior Account Executive
Mid-Market (51-1000 emp.)
"Owler is phenomenal to keep tabs on accounts I work"
What do you like best about Owler?

Really helpful information about companies I work, acquistions, growth opportunities, discovering new contacts and more Review collected by and hosted on G2.com.

What do you dislike about Owler?

No downsides of using Owler. Perhaps having to upgrade to Owler Max since my company has not done that. Review collected by and hosted on G2.com.

AB
Revenue Operations Specialist
Mid-Market (51-1000 emp.)
"Great for Competitor Information"
What do you like best about Owler?

The layout of information for Owler is really user-friendly and the company descriptions are very detailed. I think the competitor information provided tends to be very accurate and helpful for larger sized companies as well. Review collected by and hosted on G2.com.

What do you dislike about Owler?

The downsides to Owler for us have been that they have very limited information for small construction firms which is who we really need data on. Since PR and media heavily influences the data available for companies, its tough in an industry that doesn't have many companies who have a big media presence. Review collected by and hosted on G2.com.

Joe V.
JV
Enterprise Customer Success Manager
Enterprise (> 1000 emp.)
"Does the job better than some others"
What do you like best about Owler?

As I had the free subscription (which has changed over time, reducing the number of logo's one can follow), I had to curate the list of logo's I would follow. Overall, for the free subscription that I had, it did the job pretty well overall. Depending on my requested schedule, it did a decent job of scrubbing the internet for stories that are relevant to the companies I want to know about. Review collected by and hosted on G2.com.

What do you dislike about Owler?

As time went on, the number of logo's I could follow was reduced (I don't blame Owler for this, as they do have to make money too...) and one pretty much gets a very small list of stories for that followed company. It may be different for the paid subscription, so I can't say that my evaluation is the best assessment of the entire service given by Owler, but in the absence of anything else, it has given me some better articles.. even more than the Google News Tracker service. If you don't have anything else, this is a great place to make as your first stop. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business (50 or fewer emp.)
"Excellent resource for research and news"
What do you like best about Owler?

I have used Owler for research and news for quite a long time - I like their interface, for the most part their company details are very accurate, the email news feeds from my selected companies is useful and their support has always been responsive. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I know this isn't helpful to say but I really don't have a lot of negatives/cons. If I could change one thing it would be to enable more information to be included with my profile. There is a LinkedIN link which is great, I would like to be able to add my own home page and a few more links/details (right now it's very limited). Review collected by and hosted on G2.com.

KT
Assistant Director, Corporate Relations
Mid-Market (51-1000 emp.)
"Valuable information-collecting website when following certain companies"
What do you like best about Owler?

Owler is a huge help as I look to find new or communicate with existing client companies. Instead of needing to go to each individual company's website, Owler collects any/all recent and relevant headlines for your "followed" companies which saves time, provides easy engagement ideas for making outreach to your followed companies. Hugely useful tool for anyone in Business Development! Review collected by and hosted on G2.com.

What do you dislike about Owler?

I realize no product is perfect and Owler can only be as thorough as the publicy available information online, but sometimes a company has very vague or not super detailed information making me unsure if it is up-to-date, old news, not the correct person to contact at the company, etc. Review collected by and hosted on G2.com.

SS
Small-Business (50 or fewer emp.)
"love owler"
What do you like best about Owler?

Ability to keep track of the vendors we work with to know any updates they have or news that is going on with them- this makes it easy to have something to talk about with sales reps. Review collected by and hosted on G2.com.

What do you dislike about Owler?

I wish I could add more than 5 businesses to be able to track, otherwise I really like owler alot. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Mid-Market (51-1000 emp.)
"Easy to use and insightful information"
What do you like best about Owler?

Owler is a quick and easy tool. Provides the ability to automate updates on target companies, company groupings and similar. Review collected by and hosted on G2.com.

What do you dislike about Owler?

Sometimes the information isn't completely accurate but if you approach the data from directional accuracy, this tool would be just fine. Review collected by and hosted on G2.com.

Questions about Owler? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User
G2
Verified User
Last activity almost 5 years ago

Any option which indicates when the company data was last updated?

Mithil P.
MP
Mithil Patel
Last activity over 2 years ago

What industry/verticals are the best fit for this product?

Pricing Options

Pricing provided by Owler.

Owler Community

$0.00

Owler Pro

$468.00
1 Seats Per Year

Owler API

Contact Us
Per Year
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Owler Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Data Cleaning/Enrichment
Data Segmentation/Filtering
Performance and Reliability
Reporting/Dashboards