Orlo Pros and Cons

Orlo has been an integral part of the consolidation of Edinburgh Napier University's social media channels. The tool has allowed the Communications team within the University to manage its social media channels much more effectively and to efficiently work with other teams within the institution to provide much more effective customer relations. By centrally managing all our social in one location, our team knows exactly what is happening on our channels on a daily basis, and has allowed us to move from being a very reactive team to being a proactive social media user. Aspects such as the built in content calendar, and the message assignment options have been integral to this. Review collected by and hosted on G2.com.

There is very little I dislike about Orlo. Even if there is an item or function that I think is missing from the software, Orlo's team is very responsive to feedback and development ideas. Review collected by and hosted on G2.com.

Orlo has been a fantastic addition to our repertoire of management tools and does everything we need it to very well. We are not a customer-focused industry and therefore some of the features offered by Orlo go above what we need it to do, but the campaign tracking and reporting features are brilliant and I can see how other organisations would benefit from using Orlo to track the customer journey through various teams. The content schedule and calendar is great and being able to drag and drop posts makes things very easy. Review collected by and hosted on G2.com.

Some of the more advanced features can be tricky to get your head around particularly around filtering and building specific reports. For posting and scheduling content, Orlo isn't quite as easy to use as the native platforms, particularly when using video & imagery, but tries to replicate the processes where possible to make it as easy as it can be. Review collected by and hosted on G2.com.

It enables us to work collaboratively across customer service and marketing and communications to ensure residents queries are responded to quickly. Review collected by and hosted on G2.com.

Sometimes the system is updated to often with new features and layouts appearing quickly which can take time to adjust to. You just get used to where something is and it gets moved or a new tab is created. Review collected by and hosted on G2.com.

Having used the platform for a number of years, it still comes out top for its user-friendly approach. It makes engaging with customers really easy, which helps with the speed and accuracy when replying to customers. The content scheduling feature is really easy to use, which makes it easy to report on particular campaigns across multiple channels. Working in transport, it can cope with an influx of traffic at short notice. A consideration is also the use of LiveChat, which is integrated within the platform. Review collected by and hosted on G2.com.

There isn't anything to dislike about the platform. It's a well-rounded platform that offers everything we need to manage our online social media presence, track campaign performance, schedule content with ease and report on team performance. Review collected by and hosted on G2.com.

For my team, being able to manage multiple public and private social inboxes all at once is absolutely paramount, especially when there's a clock ticking. Our customers want (and love) quick responses, and we're there for them. I can also track performance of every customer service officer and outline areas for development if necessary. Review collected by and hosted on G2.com.

There will always be limitations in terms of what social channels allow third party applications to utilise via their API, and sometimes this means unexpected changes can make the platform behave strangely, for example once it resurfaced a couple of messages from years ago. I do feel that when any issues do arise, however, they are listened to by the Orlo team and resolved in a very timely fashion. Review collected by and hosted on G2.com.

The best feature is it's analytics - by giving each club a score based on their engagement rates really helps. The data is easy to read and being able to record this data for reporting is key within our business. Review collected by and hosted on G2.com.

My only issue is the lack of options that you may see on the native platforms such as going live. Review collected by and hosted on G2.com.

It is a social advertising tool that helps the brands to present their aims and customers to choose their choice. It is very easy and very comfortable to use. Helps you to assist customers instantly and effectively thus leading to better building of customers. Review collected by and hosted on G2.com.

It is good online social networking platform that has given opportunities to multiple users and developed many businesses so i like it. Review collected by and hosted on G2.com.

It is very easy to monitor all engagement through every social platform which is added into a work flow. It is also great to see data and analytics from the platforms to understand the channels performance. Review collected by and hosted on G2.com.

It is obvious that Orlo want to keep their platform updated with new features, however sometimes the platform is updated without any notice and it can be difficult to find basic features. However, once you have got your head around it, it is always easy to use! Review collected by and hosted on G2.com.

Campaign planning and reporting is fantastic. Review collected by and hosted on G2.com.

Care side - it's not bad at all but if you receive a lot of contact, it could be difficult to manage. Review collected by and hosted on G2.com.

The ability to monitor and track campaigns, sales, and support. Review collected by and hosted on G2.com.

It misses some of the features that the native platforms have built in. Review collected by and hosted on G2.com.