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Top 10 Optimizely Web Experimentation Alternatives & Competitors

By Optimizely
(407)4.2 out of 5

Explore the best alternatives to Optimizely Web Experimentation for users who need new software features or want to try different solutions. A/B Testing Tools is a widely used technology, and many people are seeking simple, easy to use software solutions with a/b testing, a/b testing, and segmentation. Other important factors to consider when researching alternatives to Optimizely Web Experimentation include features and user interface. The best overall Optimizely Web Experimentation alternative is VWO Testing. Other similar apps like Optimizely Web Experimentation are AB Tasty, Insider, Salesforce Marketing Cloud Personalization (formerly Interaction Studio), and Kameleoon. Optimizely Web Experimentation alternatives can be found in A/B Testing Tools but may also be in Personalization Engines or E-Commerce Personalization Software.

Best Paid & Free Alternatives to Optimizely Web Experimentation

  • VWO Testing
  • AB Tasty
  • Insider
Show More

Top 10 Alternatives to Optimizely Web Experimentation Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Optimizely Web Experimentation stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Retail, and Health, Wellness and Fitness, and find the best product for your business.
    Croct
  1. SponsoredYou’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.

    Croct

    (31)4.7 out of 5

    2. Croct is a headless component-based CMS with built-in AB testing and personalization. It simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

    Visit Website

    Reviewers say compared to Optimizely Web Experimentation, Croct is:

    Better at support
    Easier to do business with
    Easier to set up
    Visit Website
    #1

  2. VWO Testing

    By VWO by Wingify
    (736)4.3 out of 5

    3. Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

    Categories in common with Optimizely Web Experimentation:

    Reviewers say compared to Optimizely Web Experimentation, VWO Testing is:

    Easier to do business with
    Better at support
    Easier to set up
    See all VWO Testing reviews
    #2

  3. AB Tasty

    By AB Tasty
    (283)4.5 out of 5

    4. At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

    Categories in common with Optimizely Web Experimentation:
    Get a quote

    Reviewers say compared to Optimizely Web Experimentation, AB Tasty is:

    Better at support
    Easier to do business with
    Easier to admin
    See all AB Tasty reviews
    #3

  4. Insider

    By Insider
    (1,100)4.8 out of 5

    5. Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

    Categories in common with Optimizely Web Experimentation:

    Reviewers say compared to Optimizely Web Experimentation, Insider is:

    Easier to do business with
    Better at support
    More usable
    See all Insider reviews
    #4

  5. Salesforce Marketing Cloud Personalization (formerly Interaction Studio)

    By Salesforce
    (225)4.4 out of 5

    6. Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

    Categories in common with Optimizely Web Experimentation:
    Get a quote

    Reviewers say compared to Optimizely Web Experimentation, Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is:

    Easier to do business with
    Better at support
    More expensive
    See all Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews
    #5

  6. Kameleoon

    By Kameleoon
    (125)4.6 out of 5

    7. Kameleoon enables Internet players to increase revenues and margins by personalizing and A/B testing customer journeys. The platform uses Artificial Intelligence to identify visitors’ preferences and intentions in real time and offer tailored experiences.

    Categories in common with Optimizely Web Experimentation:
    Get a quote

    Reviewers say compared to Optimizely Web Experimentation, Kameleoon is:

    Better at support
    Easier to do business with
    Better at meeting requirements
    See all Kameleoon reviews
    #6

  7. Dynamic Yield

    By Mastercard
    (156)4.5 out of 5

    8. Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.

    Categories in common with Optimizely Web Experimentation:

    Reviewers say compared to Optimizely Web Experimentation, Dynamic Yield is:

    Easier to do business with
    Better at support
    Better at meeting requirements
    See all Dynamic Yield reviews
    #7

  8. Monetate

    By Monetate
    (115)4.1 out of 5

    9. Conversion experts helping marketers deliver the ultimate online customer experience.

    Categories in common with Optimizely Web Experimentation:
    Get a quote

    Reviewers say compared to Optimizely Web Experimentation, Monetate is:

    Slower to reach roi
    More expensive
    Easier to do business with
    See all Monetate reviews
    #8

  9. SiteSpect

    By SiteSpect
    (60)4.4 out of 5

    10. SiteSpect's solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing.

    Categories in common with Optimizely Web Experimentation:

    Reviewers say compared to Optimizely Web Experimentation, SiteSpect is:

    Slower to reach roi
    Better at support
    Easier to do business with
    See all SiteSpect reviews
    #9

  10. LaunchDarkly

    By LaunchDarkly
    (494)4.5 out of 5

    11. LaunchDarkly's vision is to eliminate risk for developers and operations teams from the software development cycle. As companies transition to a world built on software, there is an increasing requirement to move quickly, balanced with the desire to maintain control. LaunchDarkly is the feature management platform to control the whole feature lifecycle from Concept → Launch → Value.

    Categories in common with Optimizely Web Experimentation:
    Get a quote

    Reviewers say compared to Optimizely Web Experimentation, LaunchDarkly is:

    Easier to do business with
    Easier to admin
    Better at support
    See all LaunchDarkly reviews
    #10

  11. Instapage

    By Instapage
    (493)4.3 out of 5

    12. Owned by airSlate since 2023, Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.

    Categories in common with Optimizely Web Experimentation:

    Reviewers say compared to Optimizely Web Experimentation, Instapage is:

    Easier to set up
    More usable
    Easier to admin
    See all Instapage reviews
    Croct
  12. SponsoredYou’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.

    Croct

    (31)4.7 out of 5

    13. Croct is a headless component-based CMS with built-in AB testing and personalization. It simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

    Visit Website

    Reviewers say compared to Optimizely Web Experimentation, Croct is:

    Better at support
    Easier to do business with
    Easier to set up
    Visit Website

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