Top 10 Optimizely Web Experimentation Alternatives & Competitors

Top 10 Alternatives to Optimizely Web Experimentation Recently Reviewed By G2 Community

#1

VWO Testing
By VWO by Wingify
(736)4.3 out of 5
Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.
Categories in common with Optimizely Web Experimentation:
• Feature Management
• Personalization Engines
• E-Commerce Personalization
• A/B Testing
• Personalization
Try for free
Reviewers say compared to Optimizely Web Experimentation, VWO Testing is:
Easier to do business with
Better at support
Easier to admin
See all VWO Testing reviews
#2

AB Tasty
By AB Tasty
(283)4.5 out of 5
Optimized for quick response
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.
Categories in common with Optimizely Web Experimentation:
• Feature Management
• Personalization Engines
• E-Commerce Personalization
• A/B Testing
• Personalization
Get a quote
Reviewers say compared to Optimizely Web Experimentation, AB Tasty is:
Better at support
Easier to do business with
Easier to admin
See all AB Tasty reviews

Sponsored
Croct
(28)4.7 out of 5
Croct is a headless component-based CMS with built-in AB testing and personalization. It simplifies product optimization and helps product teams scale experimentation without over-relying on developers.
Visit Website
Reviewers say compared to Optimizely Web Experimentation, Croct is:
Better at support
Easier to do business with
Easier to admin
Visit Website
#3

Insider
By Insider
(1,079)4.8 out of 5
Optimized for quick response
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Categories in common with Optimizely Web Experimentation:
• Personalization Engines
• E-Commerce Personalization
• Customer Data Platform (CDP)
• Personalization
Try for free
Reviewers say compared to Optimizely Web Experimentation, Insider is:
Easier to do business with
Better at support
More usable
See all Insider reviews
#4

Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
By Salesforce
(225)4.4 out of 5
Optimized for quick response
Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.
Categories in common with Optimizely Web Experimentation:
• Personalization Engines
• E-Commerce Personalization
• A/B Testing
• Personalization
Get a quote
Reviewers say compared to Optimizely Web Experimentation, Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is:
Easier to do business with
Better at support
More expensive
See all Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews
#5

Dynamic Yield
By MasterCard
(156)4.5 out of 5
Dynamic Yield is a leading provider of automated conversion optimization tools for online marketers, publishers and retailers. With a proprietary platform that delivers the right promotions, content and calls-to-action to every visitor in real-time, Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue.
Categories in common with Optimizely Web Experimentation:
• Personalization Engines
• E-Commerce Personalization
• A/B Testing
• Personalization
Reviewers say compared to Optimizely Web Experimentation, Dynamic Yield is:
Easier to do business with
Better at support
More expensive
See all Dynamic Yield reviews
#6

Monetate
By Monetate
(114)4.1 out of 5
Optimized for quick response
Conversion experts helping marketers deliver the ultimate online customer experience.
Categories in common with Optimizely Web Experimentation:
• Personalization Engines
• E-Commerce Personalization
• A/B Testing
• Personalization
Get a quote
Reviewers say compared to Optimizely Web Experimentation, Monetate is:
Slower to reach roi
Easier to do business with
More expensive
See all Monetate reviews
#7

Kameleoon
By Kameleoon
(80)4.7 out of 5
Kameleoon enables Internet players to increase revenues and margins by personalizing and A/B testing customer journeys. The platform uses Artificial Intelligence to identify visitors’ preferences and intentions in real time and offer tailored experiences.
Categories in common with Optimizely Web Experimentation:
• Feature Management
• Personalization Engines
• E-Commerce Personalization
• A/B Testing
• Personalization
Get a quote
Reviewers say compared to Optimizely Web Experimentation, Kameleoon is:
Better at support
Easier to do business with
Better at meeting requirements
See all Kameleoon reviews
#8

SiteSpect
By SiteSpect
(56)4.3 out of 5
SiteSpect's solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing.
Categories in common with Optimizely Web Experimentation:
• Feature Management
• Personalization Engines
• A/B Testing
• Personalization
Reviewers say compared to Optimizely Web Experimentation, SiteSpect is:
Slower to reach roi
Better at support
Easier to do business with
See all SiteSpect reviews
#9

LaunchDarkly
By LaunchDarkly
(494)4.5 out of 5
Optimized for quick response
LaunchDarkly's vision is to eliminate risk for developers and operations teams from the software development cycle. As companies transition to a world built on software, there is an increasing requirement to move quickly, balanced with the desire to maintain control. LaunchDarkly is the feature management platform to control the whole feature lifecycle from Concept → Launch → Value.
Categories in common with Optimizely Web Experimentation:
• Feature Management
• A/B Testing
Get a quote
Reviewers say compared to Optimizely Web Experimentation, LaunchDarkly is:
Easier to do business with
Easier to admin
Better at support
See all LaunchDarkly reviews
#10

Instapage
By Instapage
(493)4.3 out of 5
Optimized for quick response
Owned by airSlate since 2023, Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.
Categories in common with Optimizely Web Experimentation:
• A/B Testing
• Personalization
Try for free
Reviewers say compared to Optimizely Web Experimentation, Instapage is:
Easier to set up
More usable
Easier to admin
See all Instapage reviews

Sponsored
Croct
(28)4.7 out of 5
Croct is a headless component-based CMS with built-in AB testing and personalization. It simplifies product optimization and helps product teams scale experimentation without over-relying on developers.
Visit Website
Reviewers say compared to Optimizely Web Experimentation, Croct is:
Better at support
Easier to do business with
Easier to admin
Visit Website