OpenX Features
What are the features of OpenX?
SSP Functionality
- SSP Functionality
SSP
- Ad Unit Availability
- Impression Targeting
- Floor Price
- Advertiser Restrictions
- Bid Reporting
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OpenX Categories on G2
Filter for Features
SSP Functionality
SSP Functionality | As reported in 10 OpenX reviews. Product functionality for real-time advertising. | 68% (Based on 10 reviews) |
SSP
Ad Unit Availability | As reported in 11 OpenX reviews. Allows publisher to select which ad units to be bid on in real time. | 73% (Based on 11 reviews) | |
Impression Targeting | Ability to set which impressions to make available to bidders This feature was mentioned in 10 OpenX reviews. | 68% (Based on 10 reviews) | |
Floor Price | Based on 11 OpenX reviews. Ability to set a minimum price at which an ad unit can sell in an ad exchange. | 85% (Based on 11 reviews) | |
Advertiser Restrictions | As reported in 10 OpenX reviews. Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website. | 80% (Based on 10 reviews) | |
Bid Reporting | Ability to see which advertisers are bidding on and buying ad units. This feature was mentioned in 10 OpenX reviews. | 65% (Based on 10 reviews) |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |
Platform - App Monetization Platforms
Automated Tools | Automates tasks such as mediation, delivery of ads, CPMs, etc. | Not enough data | |
Campaign Management | Manages ad campaigns within the platform. | Not enough data | |
Audience Targeting | Identifies specific user groups within an app's audience. | Not enough data | |
In-App Purchases | Implements a strategy where users can buy additional content, services, or functionalities within the app. | Not enough data | |
Reporting & Dashboards | Provides detailed data and visual insights on performace and revenue of monetization strategies. | Not enough data | |
A/B Testing | Creates multiple variations of ad placements, formats, or other monetization elements within an app. | Not enough data | |
AI Algorithms | Uses AI for tools to perform specific tasks towards monetization strategies. | Not enough data | |
Integration APIs | Allows different platforms to connect with each other, enabling developers to integrate various monetization methods. | Not enough data | |
Fraud Prevention | Uses technologies to detect and prevent malicious activity. | Not enough data | |
Cross-Platform Support | Manages and delivers monetization strategies across multiple systems or devices. | Not enough data | |
Payment Integration | Facilitates secure in-app purchase transactions. | Not enough data | |
User Data Analysis | Collects information on app users' behaviors and patterns. | Not enough data | |
Subscription Management | Implements a strategy where users pay a recurring fee for the app. | Not enough data | |
Performance Analytics | Uses data to measure and analyze how effectively an app is generating revenue through various monetization strategies. | Not enough data | |
Multiple Monetization Models | Allows implementation and support of multiple monetization methods within an app. | Not enough data |
Advertising - App Monetization Platforms
Ad Exchange | Provides a marketplace where advertisers and publishers can buy and sell advertising space and impressions. | Not enough data | |
Offerwall | Offers implementation for in-app ads that reward users for completing specific actions. | Not enough data | |
Bidding | Enables ad sources to compete in an auction to fill ad requests. | Not enough data | |
Ad Mediation | Helps manage multiple ad networks on one centralized platform. | Not enough data | |
Ad Formats | Allows different ad layouts or types to appear on an app and provides options for ad placements. | Not enough data | |
Ad Optimization | Allows you to improve ad performance by making adjustments to specific elements. | Not enough data |
