ONE by AOL: Advertisers Pros and Cons

They were able to reach my exact target audience across mobile devices more efficiently than other partners. Review collected by and hosted on G2.com.

There really is nothing that i did not like. Review collected by and hosted on G2.com.

What I like the best about using this program It's that it's very easy to navigate. Review collected by and hosted on G2.com.

So far, really there isn't much that I dislike with it. Review collected by and hosted on G2.com.

It has helped to scale up campaigns throughout. Reaching the ad to the targeted audience was done at ease. The real time monitoring screens were helping much for better optimizations. Review collected by and hosted on G2.com.

Not much but editing things in bulk will be helpful to save time if there is a lot of changes to be made for the campaigns.

So can update with bulk editing options Review collected by and hosted on G2.com.

Ability to run campaigns at incredible scale. From a DSP perspective ad-serving perspective, running campaigns via AOL (OATH) always outperforms competition by sheer delivery. Great for brand awareness or access to target audience through AOL networks. Video inventory and capabilities I would rate in the top 3 platforms category when compared to competitors. Review collected by and hosted on G2.com.

Sometimes the audience targeting capabilities across network may seem less sophisticated than others, but it has come a long way in recent years. Impression capping can be an issue. Review collected by and hosted on G2.com.

One by AOL has one of the strongest and consistent lookalike audiences I have been able to find. Their Predictive Prospecting model always drives results. Review collected by and hosted on G2.com.

More transparency on the use and availability of data across their network would be ideal. With the addition of Yahoo and Verizon data I am looking for some answers on how all of these DSPs and data sources will be used in tandem. Review collected by and hosted on G2.com.

ADTECH has a clean interface with exceptional customer service. Review collected by and hosted on G2.com.

ADTECH can sometimes run slow if you don't organize your network for speed optimization. Review collected by and hosted on G2.com.

Adtech is a seamlessly easy to use supports display, video, mobile and rich Media ad formats. It allows you to integrate different advertising campaign needs into a single platform. It offers additional features such as integrated SSP, Ad view ability Tracking, Cookie Targeting, Live Monitoring Dashboards which are fantastic. Review collected by and hosted on G2.com.

I wish there were few more options such as duplicating websites/placements or Campaigns. I really like the platform and have not found any major flaws on this technology solution which is meeting all our business needs. Review collected by and hosted on G2.com.