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ONE by AOL: Advertisers Reviews & Product Details

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about ONE by AOL: Advertisers?

They were able to reach my exact target audience across mobile devices more efficiently than other partners. Review collected by and hosted on G2.com.

What do you dislike about ONE by AOL: Advertisers?

There really is nothing that i did not like. Review collected by and hosted on G2.com.

What problems is ONE by AOL: Advertisers solving and how is that benefiting you?

We were trying to reach an audience across mobile when they were near a specific location. Review collected by and hosted on G2.com.

ONE by AOL: Advertisers Overview

What is ONE by AOL: Advertisers?

ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.

ONE by AOL: Advertisers Details
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Product Description

ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.


Seller Details
Seller
ADTECH
Year Founded
1998
HQ Location
Dreieich, Germany
Twitter
@ADTECHAdServer
1,637 Twitter followers
LinkedIn® Page
www.linkedin.com
162 employees on LinkedIn®

Recent ONE by AOL: Advertisers Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Target your audience across mobile"
They were able to reach my exact target audience across mobile devices more efficiently than other partners.
Ralph C.
RC
Ralph C.Mid-Market (51-1000 emp.)
5.0 out of 5
"AOL"
What I like the best about using this program It's that it's very easy to navigate.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Interesting Advertising Platform"
It has helped to scale up campaigns throughout. Reaching the ad to the targeted audience was done at ease. The real time monitoring screens were he...
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ONE by AOL: Advertisers Media

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6 out of 7 Total Reviews for ONE by AOL: Advertisers

4.4 out of 5
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ONE by AOL: Advertisers Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.
G2 reviews are authentic and verified.
Ralph C.
RC
Admissions Advisor
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ONE by AOL: Advertisers?

What I like the best about using this program It's that it's very easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about ONE by AOL: Advertisers?

So far, really there isn't much that I dislike with it. Review collected by and hosted on G2.com.

What problems is ONE by AOL: Advertisers solving and how is that benefiting you?

It is making us known and getting our name out there so it is solving solving the problem of exposure Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ONE by AOL: Advertisers?

It has helped to scale up campaigns throughout. Reaching the ad to the targeted audience was done at ease. The real time monitoring screens were helping much for better optimizations. Review collected by and hosted on G2.com.

What do you dislike about ONE by AOL: Advertisers?

Not much but editing things in bulk will be helpful to save time if there is a lot of changes to be made for the campaigns.

So can update with bulk editing options Review collected by and hosted on G2.com.

What problems is ONE by AOL: Advertisers solving and how is that benefiting you?

Winning percentage of the goal is high which is a benefit using AOL but having it achieved with multiple changes would be a task, so improving bulk edits and providing more regular updates ( cohort level reports, cross device targeting features) to the UI could make it more better. Review collected by and hosted on G2.com.

Chris G.
CG
Digital Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ONE by AOL: Advertisers?

Ability to run campaigns at incredible scale. From a DSP perspective ad-serving perspective, running campaigns via AOL (OATH) always outperforms competition by sheer delivery. Great for brand awareness or access to target audience through AOL networks. Video inventory and capabilities I would rate in the top 3 platforms category when compared to competitors. Review collected by and hosted on G2.com.

What do you dislike about ONE by AOL: Advertisers?

Sometimes the audience targeting capabilities across network may seem less sophisticated than others, but it has come a long way in recent years. Impression capping can be an issue. Review collected by and hosted on G2.com.

Recommendations to others considering ONE by AOL: Advertisers:

Setup test campaigns at large enough scale and for a long enough duration in order to someday reach a stable CPA and at that point request moving to a CPA cost model with ONE. Review collected by and hosted on G2.com.

What problems is ONE by AOL: Advertisers solving and how is that benefiting you?

Brand awareness, keeping brand top of mind, topic/product awareness, and audience reach are all benefits using ONE as a tool in our arsenal. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ONE by AOL: Advertisers?

One by AOL has one of the strongest and consistent lookalike audiences I have been able to find. Their Predictive Prospecting model always drives results. Review collected by and hosted on G2.com.

What do you dislike about ONE by AOL: Advertisers?

More transparency on the use and availability of data across their network would be ideal. With the addition of Yahoo and Verizon data I am looking for some answers on how all of these DSPs and data sources will be used in tandem. Review collected by and hosted on G2.com.

What problems is ONE by AOL: Advertisers solving and how is that benefiting you?

We use another DSP for all retargeting, however we are able to access AOL owned and operated inventory through One by AOL as well as leverage their very high performing predictive prospecting segments. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ONE by AOL: Advertisers?

ADTECH has a clean interface with exceptional customer service. Review collected by and hosted on G2.com.

What do you dislike about ONE by AOL: Advertisers?

ADTECH can sometimes run slow if you don't organize your network for speed optimization. Review collected by and hosted on G2.com.

Recommendations to others considering ONE by AOL: Advertisers:

ADTECH is intuitive and user friendly. Definitely use them for their awesome customer support. Review collected by and hosted on G2.com.

What problems is ONE by AOL: Advertisers solving and how is that benefiting you?

We are solving the business problem of serving digital advertisements across all platforms. Review collected by and hosted on G2.com.

Pooja N.
PN
Head of Technology and Operations
Online Media
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ONE by AOL: Advertisers?

Adtech is a seamlessly easy to use supports display, video, mobile and rich Media ad formats. It allows you to integrate different advertising campaign needs into a single platform. It offers additional features such as integrated SSP, Ad view ability Tracking, Cookie Targeting, Live Monitoring Dashboards which are fantastic. Review collected by and hosted on G2.com.

What do you dislike about ONE by AOL: Advertisers?

I wish there were few more options such as duplicating websites/placements or Campaigns. I really like the platform and have not found any major flaws on this technology solution which is meeting all our business needs. Review collected by and hosted on G2.com.

Recommendations to others considering ONE by AOL: Advertisers:

Its the right platform if you are looking at a cost effective and low discrepancy ad server. Review collected by and hosted on G2.com.

What problems is ONE by AOL: Advertisers solving and how is that benefiting you?

I have been using adtech for over 4 years and the support team is best-in-class. One of the main reason for sticking to Adtech for so many years is the cost effectiveness and very low discrepancy seen with our publisher partners. The pricing is very competitive and helps reduce the overall serving cost on campaigns.

I have founds adtech one of the most reliable and effective advertising platform solutions for Advertisers, Agencies and Publishers globally. Review collected by and hosted on G2.com.