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Omeda Reviews & Product Details - Page 2

Omeda Overview

What is Omeda?

Omeda is an all-in-one, comprehensive marketing technology platform to grow, engage, and monetize your audiences. Comprised of a Customer Data Platform (CDP), Email and Marketing Automation, Data and Consent Management, Subscription Management and plenty of integrations, Omeda makes it easy to build sophisticated audience growth campaigns at scale with no additional tools needed. Omeda has over 40 years of experience in audience relationship management. We send over 5.5 billion emails annually, manage over 25,000 brands and products, and cleanse and manage millions of records for our clients.

Omeda Details
Discussions
Omeda Community
Languages Supported
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Product Description

Omeda helps you create new products and platforms starting with the right audience segments and targets. And we can integrate into your key Adtech and CRM platforms.


Seller Details
Seller
Omeda
Year Founded
1978
HQ Location
Chicago, Illinois
Twitter
@OmedaDataDriven
195 Twitter followers
LinkedIn® Page
www.linkedin.com
160 employees on LinkedIn®

TN
Overview Provided by:

Recent Omeda Reviews

VM
vesna m.Mid-Market (51-1000 emp.)
5.0 out of 5
"Omeda Review"
Forward thinking, great support, good out of the box thinking
Stephen O.
SO
Stephen O.Small-Business (50 or fewer emp.)
3.0 out of 5
"Oh Omeda, I tried to love you. And you spat in my face."
I like that Omeda will allow us to to send a PDF to print through their system, thus incorporating a Digital + Print offering which doesn't seem to...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Omeda is apart of my life everyday!"
I use Omeda to host images for the eblasts I create for my company. And Omeda makes it incredibly easy to host images. If i've already hosted a par...
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Omeda Media

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49 Omeda Reviews

4.5 out of 5
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49 Omeda Reviews
4.5 out of 5
49 Omeda Reviews
4.5 out of 5

Omeda Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Publishing
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

Personal relationships are key. Cross-promotion from account managers as to what other clients are doing and how they are using Omeda tools is incredibly helpful for all all aspects of our business. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

I'm still not a fan of the overall Jira ticket system. Having an account rep who knows the ins and outs of our business was very useful; having to put in a Jira ticket for every problem we face is cumbersome due to the lack of specific historical knowledge of our brands. It almost feels like we have to over-explain or train the reps. On a positive note, looking up old tickets has been helpful. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

We are solving product fulfillment in the most efficient way. We currently benefit from the universal database but might expand a bit of that. I've enjoyed the relationship and look forward to continuing it. Review collected by and hosted on G2.com.

GR
Digital Projects Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Omeda?

Organize your subscription databases for print products, e-newsletters and websites and maintain opt-ins/opt-outs to your specifications. They also mail eblasts, website personalizations and email journeys to help monetize and increase your subscription database. They also have powerful search and sorting functions to help drill down into your database. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Some of their systems are overcomplicated and can take a while to learn how to use them correctly. When we use their programers to create forms for us there can be many rounds of changes, and it often takes longer than it should. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Having all of our subscription databases together allows us to learn more about our readers and how to serve them better. We have been able to connect and merge to our separate lists and learn more about what our readers like and respond to on different formats. Review collected by and hosted on G2.com.

BA
Audience Development Manager - Team Lead
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

We love the fact that our multi-pub database is easy to query on many different levels. The Customer Search option is easy and displays all the necessary information broken down by publication and demos. The Odyssey is a wonderful function to promote our products. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Form Builder and Data loader is a bit challenging. It would be nice to have a much user friendly way to set up forms. It would also be great to be able to load subscription files via Data Loader. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Currently, we are working with Omeda on finding a solution to load our Canadian Post Office Return files . Review collected by and hosted on G2.com.

Maddi B.
MB
Business Development Associate
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

The thing I like best about Omeda is the Audience Builder tool. I like all the different tools we can use to personalize queries and find the right audience we are aiming for. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

The thing I dislike about Omeda is how slow it is on some days. My projects often involve using Audience builder and sometimes it takes 5+ minutes to load one query. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

The problem I am solving with Omeda is finding the right audience to send our e-newsletters to. If the e-newsletters are not going to the right audience, then they are not doing their job and spreading important news. Review collected by and hosted on G2.com.

Dustin P.
DP
Audience Development Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

Omeda provides the support and the tools to maximize all of your crucial and valuable audience data. Working with Omeda is not only collaborative but also instructive. Partnering with Omeda gives me the confidence to know that we will always be prepared to take on any challenge that we may come across. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Omeda is heavily focused on digital products, for good reason but we could benefit from more print minded solutions. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

How to best leverage our current audience data. The benefit is not only the technology but the people, because they truly do want to see you succeed. Review collected by and hosted on G2.com.

Laura Z.
LZ
Business Development and Data Associate
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

My favorite part of Omeda is the oydssey capabilities. I love how many different options there are to engage with the audience and how low effort it is once a campaign is set up. We've seen great results and have really elevated our communication processes. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

My least favorite part about Omeda is audience builder only because I think training around it could be made easier. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

We are solving the problem of needing to manually email mass numbers of individuals. We have realized the odyssey allows us to reach out audience in a fraction of the amount of time. Review collected by and hosted on G2.com.

Verified User in Media Production
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

For us, the customer experience of working with the Omeda team has been great. Our rep, Whitney, has been so great with our team and helped us with anything that we were wanting to do with the platform. Even though we aren't always using all of the features that Omeda offers, we also really like the feature set and database components. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Dragon Forms is probably the least helpful component, just because of the user interface and the difficulty of bringing forms from beginning to completion without extra help and development. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

We're continuing to solve problems around email engagement and trying to deepen our knowledge of our audience as we collect information from them. We're also just beginning to tap into the capabilities in the platform around personalizations and using user info to conditionally display information. Review collected by and hosted on G2.com.

Patrick L.
PL
Managing Director and Partner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

We've been a partner of Omeda for almost three years and this is my second OX event. I'm amazed at the level of speakers, the production quality of the event, and the overall atmosphere of the event. There's equal parts emphasis on education for the industry and entertainment for their clients. Looking forward to next year! Review collected by and hosted on G2.com.

What do you dislike about Omeda?

I would recommend expanding the success stories sessions with more metrics, data, and time for the individual speakers during that particular session. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Customer revenue expansion, audience engagement, and the growth of new business units within CFE. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

Audience builder is a really intuitive and user-friendly way to query within our database for engaged and niche demographics. The odyssey functionality is also similarly intuitive and easy to use with so many different options to select from. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Form builder is a tough one to use and understand on one's own. The dragon forms seem quite finicky and not incredibly user friendly. Some things that pertain to demographics seem like they could feasibly be updated on the user's end, but we often have to go through Omeda support. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Finding ways to further understand our audience and find better ways to track their engagement, segment them out into different targeted campaigns and better understand the areas where we can grow. Review collected by and hosted on G2.com.

MD
Associate Director Audience Development
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

I like that Omeda has a lot of tools in one package and is always striving to produce the best product. The Omeda team is like an extension of your own team and works collaboratively with you to achieve your goals. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

to be honest, we are a larger or the largest publisher, and at times the software can be slow and take time to load. Other than that, no complaints. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

solving audience engagement issues, qualified lead warming, newsletter deployment. Review collected by and hosted on G2.com.