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Omeda Reviews & Product Details

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Omeda?

Omeda is incredibly efficient and is easy to navigate overall. Along with it being a great platform, our CSM is wonderful and is always making things happen if we need help with anything - including any last minute requests. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Sometimes it takes a bit of time to load. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Omeda makes it easy to reach our audience, whether we need to reach our full lists or more segmented lists. Review collected by and hosted on G2.com.

Omeda Overview

What is Omeda?

Omeda is an all-in-one, comprehensive marketing technology platform to grow, engage, and monetize your audiences. Comprised of a Customer Data Platform (CDP), Email and Marketing Automation, Data and Consent Management, Subscription Management and plenty of integrations, Omeda makes it easy to build sophisticated audience growth campaigns at scale with no additional tools needed. Omeda has over 40 years of experience in audience relationship management. We send over 5.5 billion emails annually, manage over 25,000 brands and products, and cleanse and manage millions of records for our clients.

Omeda Details
Discussions
Omeda Community
Languages Supported
English
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Product Description

Omeda helps you create new products and platforms starting with the right audience segments and targets. And we can integrate into your key Adtech and CRM platforms.


Seller Details
Seller
Omeda
Year Founded
1978
HQ Location
Chicago, Illinois
Twitter
@OmedaDataDriven
195 Twitter followers
LinkedIn® Page
www.linkedin.com
160 employees on LinkedIn®

TN
Overview Provided by:

Recent Omeda Reviews

VM
vesna m.Mid-Market (51-1000 emp.)
5.0 out of 5
"Omeda Review"
Forward thinking, great support, good out of the box thinking
Stephen O.
SO
Stephen O.Small-Business (50 or fewer emp.)
3.0 out of 5
"Oh Omeda, I tried to love you. And you spat in my face."
I like that Omeda will allow us to to send a PDF to print through their system, thus incorporating a Digital + Print offering which doesn't seem to...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Omeda is apart of my life everyday!"
I use Omeda to host images for the eblasts I create for my company. And Omeda makes it incredibly easy to host images. If i've already hosted a par...
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Omeda Media

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48 out of 49 Total Reviews for Omeda

4.5 out of 5
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48 out of 49 Total Reviews for Omeda
4.5 out of 5
48 out of 49 Total Reviews for Omeda
4.5 out of 5

Omeda Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Omeda?

I use Omeda to host images for the eblasts I create for my company. And Omeda makes it incredibly easy to host images. If i've already hosted a particular image Omeda makes it easy to search for that image so I dont have to upload it again. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

I use omeda to host images for my company's eblasts and sometimes when I upload the image when it upload it doesnt show me the url so then i need to go below to the search bar and search for it. It must be a bug but it happens once and awhile but for as long as I've been using Omeda. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

We host are images through Omeda, and its so easy to find images ive already used and not have to upload again! Review collected by and hosted on G2.com.

Stephen O.
SO
Business Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omeda?

I like that Omeda will allow us to to send a PDF to print through their system, thus incorporating a Digital + Print offering which doesn't seem to be duplicated. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

The system is so clunky, expensive, and archaic that it begs the question: "Why are we paying this much and can something else do it better."

I'd like updated UX, enhanced integration with systems other than through Zapier. A reasonable pricing model. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Omeda solves a problem we have with automating email based on segmented lists and drawing from and managing a large database. It is a robust tool that most of our staff sincerely do not fully appreciate or understand. It is not intuitive. Review collected by and hosted on G2.com.

Drew L.
DL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Omeda?

Omeda has a great ability to integrate their data with their external partners and look forward to utilizing the Zapier integration in the near future. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Would appreciate a more simplified reporting tool or native dashboard. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Organizing our marketing email distribution and consolidation of the data in one location. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Omeda?

Integrations from every angle. Being able to target people from any kind of engagement or angle has been fantastic Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Not a fan of the query storing- I feel like it gets messy with our team redoing queries or duplicating without knowing. And being able to exclude more within a voyage would be nice Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Giving me easier ways to organize a full bodied marketing plan Review collected by and hosted on G2.com.

JN
Vice President Audience Development & Research
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

The Omeda team is a group of experts within Omeda who understand the challenges of media and publishing. Plus, they create a community among their clients and we have opportunities to share our challenges and solutions. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

Lack of consistency/continuity in customer service. I wish we had a team of resources familiar with our products who would consistently work on our issues. While the ticket system is a necessary evil, there are times I would like to pick up the phone to talk through a problem rather than figure out how to explain it in writing. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Growing our audience by converting anonymous website visitors into knowns. Accumulating behavioral data across multiple products. Providing insights for our editorial teams that results in better content for our audience; providing insights for our customers that creates unique value, enhances our relationships and generates revenue. Review collected by and hosted on G2.com.

Emily L.
EL
Marketing & Audience Development Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Omeda?

What I find more helpful when it comes to Omeda is having conferences and conversations like the ones here at OX5. I also find our CSM Andreja to be super helpful in moving our projects along the pipeline. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

With all the latest products and features that Omeda comes out with, it would be beneficial to have those explained to us by a CSM rather than a newsletter. I find it's helpful for those features to be spoken to us, instead of assuming we know of new enhancements. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

We are tackling the conversion of unknown to known traffic on our website with webhooks that are embedded in a CredSpark quiz. This is a problem that we have been trying to complete for some time. Review collected by and hosted on G2.com.

BS
Audience Development Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Omeda?

Omeda is highly user-friendly, and its customer service is excellent. We can combine all of our databases in one place and get the results that we need. I love being able to go in and get real-time data without having to do a ton of manual work. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

There are a few things that Omeda doesn't do that would make life easier for our company based on what we do and what we need. The good thing is that Omeda is always open to new ideas and finding ways to solve any issues. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

We are solving our clients' problems by using the data from Omeda. We can be proactive in solving clients' problems by utilizing the data and the many different marketing options Omeda has. Review collected by and hosted on G2.com.

Joanne S.
JS
Director of Software Engineering
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Omeda?

Omeda offers drag and drop email editor functionality that requires zero coding to personalize marketing emails. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

It offers all the tools that I require but it lacks video conferencing feature, which is acquired through integration. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

Sending high volume marketing emails. Review collected by and hosted on G2.com.

HC
Audience Database Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

The Audience Builder is a great tool that provides lots of ways to find out more about the audiences I need to build and who I need to target most. I like how easy the email builder is to use and deploy. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

We have a lot of duplicate records that seem hard to merge - that may be more my problem than Omeda's though. At times the system runs slowly and crashes while we're working which can be very frustrating. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

We are working on how best to keep people coming back and give us more info. There are lots of ways to accomplish tihis. Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Omeda?

Personal relationships are key. Cross-promotion from account managers as to what other clients are doing and how they are using Omeda tools is incredibly helpful for all all aspects of our business. Review collected by and hosted on G2.com.

What do you dislike about Omeda?

I'm still not a fan of the overall Jira ticket system. Having an account rep who knows the ins and outs of our business was very useful; having to put in a Jira ticket for every problem we face is cumbersome due to the lack of specific historical knowledge of our brands. It almost feels like we have to over-explain or train the reps. On a positive note, looking up old tickets has been helpful. Review collected by and hosted on G2.com.

What problems is Omeda solving and how is that benefiting you?

We are solving product fulfillment in the most efficient way. We currently benefit from the universal database but might expand a bit of that. I've enjoyed the relationship and look forward to continuing it. Review collected by and hosted on G2.com.