Oktopost Features
What are the features of Oktopost?
Social Management
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
Reports & Dashboards
- Report Customizability
- Report Exporting
- Scalability
Social Analytics
- Follower Analysis
- Post Performance
- Attribution
Content & Collaboration
- Content Calendar
- Content Library
- Users and Permissions
Monitoring & Listening
- Social Measurement
Data Management & Analysis
- Social Reporting
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Technology Glossary Features
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Oktopost Categories on G2
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Social Management
Social Analytics | Based on 71 Oktopost reviews. Reports on the performance of social media posts and campaigns. | 83% (Based on 71 reviews) | |
Social Publishing | Based on 79 Oktopost reviews. Allows the creation, management, and scheduling of content to be shared across social media channels. | 90% (Based on 79 reviews) | |
Campaign Optimization | As reported in 75 Oktopost reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance. | 88% (Based on 75 reviews) | |
Social Engagement | See feature definition | As reported in 75 Oktopost reviews. Centrally manages social media content and conversations across multiple social channels. | 86% (Based on 75 reviews) |
Campaign Planning | Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 12 Oktopost reviews. | 92% (Based on 12 reviews) | |
Hashtag Capabilites | Monitor hashtags, their trends, and analytics across all social media platforms | Not enough data |
Reports & Dashboards
Report Customizability | As reported in 36 Oktopost reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. | 76% (Based on 36 reviews) | |
Report Exporting | Allows users to export reports from the product into an .xsl, .csv, or .pdf file. This feature was mentioned in 54 Oktopost reviews. | 81% (Based on 54 reviews) | |
Scalability | Allows marketer to add, track, and measure a multitude of social media accounts. 48 reviewers of Oktopost have provided feedback on this feature. | 86% (Based on 48 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding. | Not enough data |
Social Analytics
Competitor Analysis | Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. 12 reviewers of Oktopost have provided feedback on this feature. | 79% (Based on 12 reviews) | |
Follower Analysis | Based on 18 Oktopost reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc. | 81% (Based on 18 reviews) | |
Post Performance | Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 57 reviewers of Oktopost have provided feedback on this feature. | 86% (Based on 57 reviews) | |
Attribution | Ties social activity to business results such as leads, conversions, and sales. 41 reviewers of Oktopost have provided feedback on this feature. | 74% (Based on 41 reviews) | |
Hashtag Analytics | Analyzes the performance of hashtags and identifies popular or trending hashtags. | Not enough data | |
Sentiment Analysis | Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. | Not enough data |
Content & Collaboration
Content Calendar | Based on 14 Oktopost reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. | 90% (Based on 14 reviews) | |
Content Library | See feature definition | As reported in 15 Oktopost reviews. Allows users to upload and publish brand content from a shared library. | 87% (Based on 15 reviews) |
Shared Inbox | As reported in 10 Oktopost reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. | 82% (Based on 10 reviews) | |
Approval Workflows | As reported in 11 Oktopost reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing. | 85% (Based on 11 reviews) | |
Users and Permissions | Based on 14 Oktopost reviews. Allows administrators to assign permissions for different users or teams to access certain platform features. | 85% (Based on 14 reviews) | |
Content Creation | Provides features for creating or editing social media assets. This feature was mentioned in 10 Oktopost reviews. | 93% (Based on 10 reviews) |
Content Sharing
Social sharing | Based on 11 Oktopost reviews and verified by the G2 Product R&D team. Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content. | 100% (Based on 11 reviews) | |
Content scheduling | Based on 10 Oktopost reviews and verified by the G2 Product R&D team. Allows users to queue up content to share at a preselected time | 97% (Based on 10 reviews) | |
Content optimization | Provides content optimization scoring so users are sharing content that is engaging for readers | Not enough data | |
Content templates | Provides premade templates for employees to follow when posting on social channels | Not enough data |
Content Dashboard
Company news | Provides updates for all company news so employees can immediately share important news on social channels | Not enough data | |
Coworker content | Provides updates for when a coworker posts on social channels | Not enough data | |
Brand content sharing | Provides updates for when your company posts on social channels | Not enough data |
Analytics
Engagement tracking | Based on 10 Oktopost reviews and verified by the G2 Product R&D team. Tracks the number of visits, likes, and reshares of posted content | 97% (Based on 10 reviews) | |
KPI Tracking | Allows employees to set KPIs for themselves that they can track | Not enough data | |
Trends | Tracks trends such as which social channels are performing well and which news sources are trending | Not enough data | |
Gamification | Provides gamification tools such as badges and leaderboards to re employees to recognize employees with high performing social posts | Not enough data |
Platform
Integrations | Provides integrations for marketing automation, CRM, email, and social media management platforms | Not enough data | |
Mobile | Provides mobile user support | Not enough data | |
Adoption Insight | Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy | Not enough data | |
Auto-translation & multiple language management | Provides features for users to autotranslate social posts into multiple languages | Not enough data |
Monitoring & Listening
Social Measurement | Based on 41 Oktopost reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. | 81% (Based on 41 reviews) | |
Influencer Identification | Based on 10 Oktopost reviews. Identifies who is talking about your brand along with their influence over social communities. | 63% (Based on 10 reviews) | |
Brand Monitoring | Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. | Not enough data | |
Keyword Tracking | Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. | Not enough data | |
Trend Analysis | Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. | Not enough data | |
Competitor Analysis | Allows users to monitor conversations about competitors and measure performance against them. | Not enough data |
Data Management & Analysis
Sentiment Analysis | Based on 13 Oktopost reviews. Determines whether mentions of your brand are positive, negative or neutral. | 82% (Based on 13 reviews) | |
Social Reporting | As reported in 44 Oktopost reviews. Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. | 82% (Based on 44 reviews) | |
Alerts and Notifications | Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. | Not enough data |
