Odoo Social Marketing Features
What are the features of Odoo Social Marketing?
Social Management
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
- Social Ads
- Campaign Planning
Content & Collaboration
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation
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Technology Glossary Features
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Odoo Social Marketing Categories on G2
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Social Management
Social Analytics | As reported in 14 Odoo Social Marketing reviews. Reports on the performance of social media posts and campaigns. | 93% (Based on 14 reviews) | |
Social Publishing | Based on 14 Odoo Social Marketing reviews. Allows the creation, management, and scheduling of content to be shared across social media channels. | 86% (Based on 14 reviews) | |
Campaign Optimization | Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 14 reviewers of Odoo Social Marketing have provided feedback on this feature. | 89% (Based on 14 reviews) | |
Social Engagement | See feature definition | Based on 14 Odoo Social Marketing reviews. Centrally manages social media content and conversations across multiple social channels. | 90% (Based on 14 reviews) |
Social Ads | Provides features for managing and optimizing paid advertisements across social channels. 13 reviewers of Odoo Social Marketing have provided feedback on this feature. | 85% (Based on 13 reviews) | |
Campaign Planning | As reported in 13 Odoo Social Marketing reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. | 90% (Based on 13 reviews) | |
Hashtag Capabilites | Monitor hashtags, their trends, and analytics across all social media platforms | Not enough data |
Communication
Pop-up Chat | Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. | Not enough data | |
Notifications | Delivers notifications to both sides of the conversation. | Not enough data | |
Targeted Emails | Sends automated emails to further engage clients and potential clients. | Not enough data | |
In-App Messaging | Allows for live chat to be enabled within the app for customer help. | Not enough data | |
Co-Browsing | Allows agents to join a customer's browser session and navigate through the website with them. | Not enough data |
Internal Use
Customization | Allows users to customize chat colors, text, logos, and branding. | Not enough data | |
Conversation Archiving | Archives conversations in a separate location for later reference. | Not enough data | |
Lead Development | Enables employees to denote potential customers. | Not enough data | |
Knowledge Base | Establishes a knowledge base for employee reference during conversations. | Not enough data | |
Team Inbox | Provides a central location for help requests, helping employees respond sooner. | Not enough data | |
Customer Profiles | Allows for the creation of profiles for contacts and customers. | Not enough data |
Campaigns
Customize | Allow users to customize their messages. | Not enough data | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | Not enough data | |
Retarget | Retarget your messages based on previous user engagement. | Not enough data | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. | Not enough data | |
Triggered Notifications | Automate notifications based on user behavior | Not enough data |
Analytics
Campaign Performance | Track and report on performance metrics and conversions | Not enough data | |
Audience Insights | Report on audience demographics and engagement | Not enough data |
Optimization
A/B Testing | Test variations of a push notification on a portion of users and track conversions | Not enough data | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations | Not enough data | |
Rich Notifications | Enhance messages with images, emojis, animated gifs, or videos | Not enough data | |
Integrations | Integrate with third-party marketing or e-commerce software | Not enough data |
Content & Collaboration
Content Calendar | Based on 13 Odoo Social Marketing reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. | 91% (Based on 13 reviews) | |
Content Library | See feature definition | Allows users to upload and publish brand content from a shared library. 13 reviewers of Odoo Social Marketing have provided feedback on this feature. | 85% (Based on 13 reviews) |
Shared Inbox | As reported in 12 Odoo Social Marketing reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. | 83% (Based on 12 reviews) | |
Approval Workflows | Automates the content approval process to ensure social posts are approved by managers or clients before publishing. 13 reviewers of Odoo Social Marketing have provided feedback on this feature. | 85% (Based on 13 reviews) | |
Users and Permissions | Allows administrators to assign permissions for different users or teams to access certain platform features. 12 reviewers of Odoo Social Marketing have provided feedback on this feature. | 86% (Based on 12 reviews) | |
Content Creation | As reported in 13 Odoo Social Marketing reviews. Provides features for creating or editing social media assets. | 87% (Based on 13 reviews) |
