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4.2 out of 5
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Numerator Insights
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38 Numerator Insights Reviews
4.6 out of 5
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UR
Verified User in Retail
Mid-Market(51-1000 emp.)
What do you like best about Numerator Insights?
Access to leakage reports and ability to id white space based on what consumer if purchasing at other retailors Review collected by and hosted on G2.com.
What do you dislike about Numerator Insights?
Can be difficult to translate the subset of data back into our actual POS numbers. Sample size can be small Review collected by and hosted on G2.com.
BR
Brian R.
Manager
Mid-Market(51-1000 emp.)
What do you like best about Numerator Insights?
The combined receipt data with psycho-graphics, demographics and media consumption. Review collected by and hosted on G2.com.
What do you dislike about Numerator Insights?
You may have to run multiple reports in order to get what you need. Review collected by and hosted on G2.com.
UC
Verified User in Consumer Goods
Small-Business(50 or fewer emp.)
What do you like best about Numerator Insights?
Numerator insights has been all to get us access to data we previously were not able to see, and because of the reporting structure, one report allows us to get granular very quickly. Review collected by and hosted on G2.com.
What do you dislike about Numerator Insights?
It would be helpful to have more reports that export charts to PowerPoint. Enhancement on the Trip Circuit report could make it much more powerful. Review collected by and hosted on G2.com.
SV
Stu V.
Region Chain Manager-Strategic Accounts
Enterprise(> 1000 emp.)
What do you like best about Numerator Insights?
Love the ability to capture retailers that we can’t capture through traditional channels. Review collected by and hosted on G2.com.
What do you dislike about Numerator Insights?
Still in its infancy. Can’t wait until Numerator becomes mainstream Review collected by and hosted on G2.com.
EC
Verified User in Consumer Goods
Enterprise(> 1000 emp.)
What do you like best about Numerator Insights?
Significantly more robust panel with visibility to entire basket vs just our categories allows us to engage with customers in much deeper way and provide more value to them across their stores Review collected by and hosted on G2.com.
What do you dislike about Numerator Insights?
Leaked products are available by retailer but not just by brand or product across retailers Review collected by and hosted on G2.com.
IM
Verified User in Marketing and Advertising
Enterprise(> 1000 emp.)
What do you like best about Numerator Insights?
Numerator allows us to accurately track where we are receiving ads, and then assess whether those ads are driving business. Review collected by and hosted on G2.com.
What do you dislike about Numerator Insights?
The user interface can be a bit challenging to use at first. Review collected by and hosted on G2.com.
DF
David F.
Consumer Insights Analyst
Consumer Goods
Enterprise(> 1000 emp.)
What do you like best about Numerator Insights?
The tool is easy to use and you can save reports making it faster to get the data for other requests. I also like how they have a Help Center where you can better understand what the measures mean and how they are calculated. Review collected by and hosted on G2.com.
What do you dislike about Numerator Insights?
Setting up people groups can be challenging to get the right insights if the panel is small. Review collected by and hosted on G2.com.
UC
Verified User in Consumer Goods
Enterprise(> 1000 emp.)
What do you like best about Numerator Insights?
Where do I start? First, the report platform is slick and easy to use. The panel size is great. The reports are comprehensive. I have access to all product categories (not just the ones I compete in). And all retailers, including eCommerce. Time periods are updated continually, so fresh information all the time. The information is exported into Excel nicely and consistent with how it's viewed in the tool. And, the developers at Infoscout are consistently working on enhancements and deliver them seamlessly (announcing the enhancements) with call outs. The InfoScout webinars are very informative (telling the story nicely and then reviewing the reports and report steps). Review collected by and hosted on G2.com.
What do you dislike about Numerator Insights?
The charts on the reports are great, and I wish I could export them (in addition to exporting the data in Excel). Review collected by and hosted on G2.com.
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