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Numerator Insights Reviews & Product Details

Numerator Insights Overview

What is Numerator Insights?

Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 35 flexible reports to provide faster, deeper answers about consumer behavior in real-time, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most diverse consumer panel. The Numerator OmniPanel provides a holistic view of consumer behavior across channels, capturing more than 1 billion trips from over 105,000 static panelists, and 800+ demographic, psychographic & media consumption attributes. The Numerator OmniPanel provides unparalleled insights about omnichannel consumer behavior, as well as the attitudes and opinions that influence each trip. About Numerator: Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,500 employees worldwide. The majority of Fortune 100 companies are Numerator clients.

Numerator Insights Details
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Product Description

Numerator Insights helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel.


Seller Details
Seller
Numerator
HQ Location
Chicago, Illinois
Twitter
@numerator
1 Twitter followers
LinkedIn® Page
www.linkedin.com
2,210 employees on LinkedIn®

EH
Overview Provided by:

Recent Numerator Insights Reviews

LS
Laura S.Enterprise (> 1000 emp.)
3.5 out of 5
"Limited insights but easy to use"
Numerator insights are extremely easy to export, making it simple to take a graph or data point and embed it within your own deck. The graphics are...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Numerator is amazing!"
Quick access to key panel KPIs and ability to get a granular view of demographics
Mary H.
MH
Mary H.Mid-Market (51-1000 emp.)
4.5 out of 5
"Numerator"
I like being able to track data over time. Easy to export
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Numerator Insights Media

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38 Numerator Insights Reviews

4.6 out of 5
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38 Numerator Insights Reviews
4.6 out of 5
38 Numerator Insights Reviews
4.6 out of 5

Numerator Insights Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
LS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Numerator Insights?

Numerator insights are extremely easy to export, making it simple to take a graph or data point and embed it within your own deck. The graphics are clean and easy to comprehend. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Numerator insights can be limited in scope. There are specific time frames or topics I have looked for insights on and Numerator has not had them available. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

I was trying to understand how comparatively big Prime Day was last year vs the other Prime Days like Prime Big Deals Day and Black Friday Cyber Monday. Numerator provided shopping stats on number of users that purchased as well as what types of items they were purchasing, and on which specific days. This is making it easier for me to show my clients the impact of their media buys surrounding these events. Review collected by and hosted on G2.com.

Lawrence M.
LM
Director of Strategy & Planning, National Accounts
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Numerator Insights has provided significant value to our organization by giving us a detailed look at the consumer who is purchasing our product - allowing us to see not only the POS data we have been accustomed to, but giving us a real peek into who is making those purchases and most importantly why. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Nothing at all - Numerator has been a pleasure to work with, and I have no negative feedback at all to share. We have been consistently pleased with the product. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

It allows us to be forward-looking in our planning and evaluation of our business in a way that traditional POS data-only view we had been accustomed to would allow. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
EF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

I enjoy the real-time data, ability to capture a cross-channel view, and importantly getting data relevant to immediate consumption - which is crucial to our category and brands. The hands on nature of the platform also allows us the ability to drill down and answer an unlimited number of business questions that come our way. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

While I like the self-service nature and flexibility of the platform - the templated approach is occasionally challenging. I have strong and curious analytically minded people on the team that really want the ability and flexibilty to create their own cross-tabs and filtering. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Understanding in-market acceptance and success of new product launches; understanding overlap of consumers' brand, category and channel shifting; tagging our proprietary category segments to dive deeper into their shopping behaviors. Review collected by and hosted on G2.com.

Rachel C.
RC
Category Planner
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Being able to customize reports specific to our customers to understand any white space opportunities. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

There are a lot of add ons for additional reports / capabilities. Price can be quite high dependent on the category needed. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

We are able to look at cross shopping behavior and areas where a consumer may be trading down given current economic conditions. Review collected by and hosted on G2.com.

Michael M.
MM
Marketing Analytics Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

the speed of delivery, the responsiveness of consultants, and the omnichannel view Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

The only dislike would be the lack of a source of truth, which sometimes causes a discrepancy in trends Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

the ability to understand how much we should be focusing our efforts online. We are also able to dive deeper into consumer behavior and attitudes than other retailers Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

The partnership that Numerator provides is best in class.The Insights platform is easy to use and the ability to work with us on data to evolve the way that we consume and use data has been very helpful. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

We are always pushing for more granularity and item level data. We are looking forward to expanding the sample. Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Traffic and trip insights have helped us monitor how shoppers are returning to the marketing post covid. We are able to create custom segments to allow us to tap into specific groups and drive share. Review collected by and hosted on G2.com.

DN
Category leadership manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Leakage trees for our convenience customers. We are able to see consumer trends for convenience consumers that were difficult to access previously Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

I wish it were easier to trend data and pull year ago comparisons without pulling so many reports. O Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Helping our customer teams to support merchandising strategy for the category Review collected by and hosted on G2.com.

Danica D.
DD
Shopper Insights Lead - Walmart
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

This tool is invaluable. I use it almost every day to answer any number of questions from retail & brand partners. So intuitive. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Just wish that it was all inclusive vs. paying per portion Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

It helps me answer questions quickly with more granularity Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

Having all the breakouts for shopper profile and psychographics is incredibly helpful. Its a very easy platform to use. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Having more capabilities for the Smart User groups would be great to save time in creating people groups Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

We use the insights daily in looking at the SHopper Metrics report as well as the shopper profiles. We are in the pet industry, so having access to the premium people profiles is extremely helpful. Review collected by and hosted on G2.com.

Mary H.
MH
Manager, Consumer Insights
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Numerator Insights?

I like being able to track data over time. Easy to export Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Getting to item level (which is being fixed) Review collected by and hosted on G2.com.

What problems is Numerator Insights solving and how is that benefiting you?

Being able to track performance over time. Compare HH Penetration with awareness and distribution Review collected by and hosted on G2.com.