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NoFraud Reviews & Product Details

NoFraud Overview

What is NoFraud?

At NoFraud, we know that preventing fraud isn’t just about avoiding losses but elevating customer experiences. NoFraud is an eCommerce fraud prevention and checkout solution that protects businesses from fraudsters, eliminates chargeback losses, and provides smoother, more frictionless checkout experiences for trusted shoppers. NoFraud integrates directly with your eCommerce platform to scan every order for signs of fraud in real-time. We use a combination of powerful algorithms and proactive human review to provide a simple pass or fail decision for every transaction, so you never need to manually review orders or monitor fraud scores. We’re so confident in our decision-making that we provide a 100% financial guarantee, so if you receive a fraud chargeback, we’ll pay you back. With NoFraud Checkout, you can improve conversions with a beautifully designed checkout experience built to put trustworthy shoppers on the fast track. Any shopper recognized in the NoFraud network can autofill their information with one click—no tedious account registration required. For everyone else, NoFraud Checkout dynamically adapts the number of input fields based on customer risk factors. More trustworthy shoppers are sped through, while riskier shoppers must provide more information.

NoFraud Details
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Product Description

NoFraud offers eCommerce fraud prevention through real-time virtual identity verification. We deliver individual, real-time decisions for each transaction (Pass/Fail) using thousands of data points and virtually every fraud detection technology available. The solution is fully automated and managed by in-house experts, requiring no input from the merchants. All review is managed internally by NoFraud.

How do you position yourself against your competitors?

Unlike other fraud prevention software, NoFraud doesn’t over-rely on automation and instead takes every effort to proactively review high-risk transactions to minimize your false decline rate as much as possible.


Seller Details
Seller
NoFraud
Company Website
Year Founded
2014
HQ Location
New York, US
Twitter
@NoFraudOnline
150 Twitter followers
LinkedIn® Page
www.linkedin.com
95 employees on LinkedIn®
Description

NoFraud is a leading provider of fraud prevention solutions designed to protect e-commerce businesses from fraudulent transactions. By leveraging advanced technology and real-time analysis, NoFraud helps merchants identify and mitigate risks associated with online payments, ensuring secure transactions and enhancing customer trust. Their services include chargeback protection, fraud detection, and user-friendly integrations, making it easier for businesses to safeguard their revenue without compromising the customer experience. For more information, visit their website at https://NoFraud.com.


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Recent NoFraud Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Useful for your store"
Automates the order checking process, and creates time for our customer service to focus on bigger issues
Damon P.
DP
Damon P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Don't wait until you need it!"
It's truly a set it and forget tool with minimal maintenace. Also, it is a lot stronger than Shopify's native fraud alerts.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"These are the fraud detection professionals"
Responsive support Customizable detection
Security Badge
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2 people requested security information

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183 NoFraud Reviews

4.7 out of 5
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183 NoFraud Reviews
4.7 out of 5
183 NoFraud Reviews
4.7 out of 5

NoFraud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for NoFraudQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Rebecca A.
RA
Director of Ecommerce
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

NoFraud has done an amazing job of monitoring for not only fraudulent orders but orders from resellers as well. We started working with them in summer of 2023 and have seen an increase in sales that shopify wouldn't let through that were trustworthy and we've correctly blocked orders that shouldn't go through. We've been able to set up additional rules that take the manual guesswork out of our day to day and can spend our time with more useful tasks. Implementation was fairly easy and we are making constant provements. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

Though NoFraud has done a great job blocking resellers I think there are improvements that can be made when customers place multiple orders in a short time frame. Saying this though, they are quick to take our feedback and make improvements. Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

NoFraud is increasing our revenue where appropriate and blocking orders from going through that are fraud or resellers. It is making chargebacks easier to handle as well. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

Their software was easy to integrate with our BigCommerce site. They do a great job of detecting fraudulent orders, and the few times we have received a chargeback the process of submitting for a credit has been easy. If we ever have a question or concern about an order, I can email them and generally get a response within an hour or two. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

We do occasionally have a valid order get declined, where the customer will contact us to see why their order has been cancelled. A little frustrating for us and the customer, but we can reach out to NoFraud and ask them to manually review the order and they usually approve it. We've had NoFraud for almost 5 years now and have never had an issue we couldn't get resolved with their Customer Support. Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

We used to try to identify fraudulent orders ourselves - not very accurate and very time consuming. This program has saved us a lot of time and a lot of money in chargebacks! Review collected by and hosted on G2.com.

KB
Systems Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

I really liked how flexible it is and that it is a very interesting product for fraud prevention and offers room to grow within the company. It is also very exciting to use because it is easy to use and since we implemented it we feel totally secure. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

Sometimes the analysis of the reports is a bit slow and I think it should be improved. Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

It has solved many problems, especially in the are of fraud protection in e-commerce. It gives us a good opportunity to increase the analysis of reports and we work much more comfortably and securely with NoFraud. Review collected by and hosted on G2.com.

AL
Ecommerce/Digital Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

The screening algorthim is mostly accurate at detecting fraud orders and has been beneficial in automating our fraud detection. The blocklist feature is useful for preventing future fraud orders from repeat offenders. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

The emails that are sent to users to vertify their identity can sometime be too invasive in what they ask for personal information (we have gotten this feedback). Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

Automation of detecting fraudulent orders. This has allowed us to focus on other aspect of our business and decreased the cost of manually doing this. Review collected by and hosted on G2.com.

Response from Jenni Rhodes of NoFraud

Hi Alex, thank you for sharing your feedback; we’re happy to hear NoFraud has decreased your fraud-related costs and given time back to your team.

We understand your concerns about the order verification emails, and want to clarify that the manual verification process only occurs when our algorithms deem it necessary to protect our merchants and their customers. Additionally, the review and order verification process can be completely customized to ensure the brand and customer experience that’s best for your business.


Our support team is available and happy to assist you in tailoring this process to your business. Please reach out to us at support@nofraud.com to schedule a consultation.

See how NoFraud improved
Damon P.
DP
eCommerce Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

It's truly a set it and forget tool with minimal maintenace. Also, it is a lot stronger than Shopify's native fraud alerts. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

There is no downside to NoFraud and don't wait before you need NoFraud to implement it. It's like insurance, you don't need it until you do and then the problem is even bigger!

Integration is a breeze too and they will hold your hand the whole time. Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

We have had no chargebacks related to fraud since we implemented NoFraud. Review collected by and hosted on G2.com.

Carlos M.
CM
Manager of Sales
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

I like the ease of use and reliability. It's an intiutive dashboard that doesn't require a lot of training to fully understand. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

The time that it takes for the review process to be completed often exceeds our shipping hold times. Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

NoFraud is allowing us to stop card testing and also reduce the number of orders that are shipped out to questionable addresses such as freight forwarders or mules. Review collected by and hosted on G2.com.

Response from Jenni Rhodes of NoFraud

Hi Carlos, thank you for your feedback; we’re so glad NoFraud has stopped card testing and is easy to use for your team.

We understand the need to align our review process with shipping hold times, and merchants can customize the maximum number of hours they wish to allow for the manual verification process for this reason. Typically less than 0.5% of all transactions receive a Review status. When they do, our team of expert Fraud Analysts typically updates the status of transactions that are in Review within 24 business hours, most often within a 4-business-hour window. Sometimes it takes customers additional time to verify the order, so we recommend allowing 48 hours to increase chances of order approval.

Our support team is available to assist you in customizing this process to your business. Please reach out to us at support@nofraud.com to schedule a consultation.

See how NoFraud improved
Verified User in Sporting Goods
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about NoFraud?

We enjoy the analysits being able to review transactions on our behalf- it's a huge time saver. We also like the 24/7 support since our ecommerce business is always up and running! Their support team also got us up an running with NoFraud very quickly, while also taking time to thouroughly explain each step of their verification process. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

We don't particularly love transactions failing only for reasons like "email address having little history" or if a customer uses a VPN. Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

It's really helping us with saving time manually monitoring and verifying customer information. We went from keeping a spreadsheet and messaging the customers everyday (approx. 3hrs. daily) to having it be completely handled by a 3rd party. Their database is large enough to detect and track fraudulent activity and as more businesses contribute to the database by employing NoFraud, the more fraud they'll be able to detect. Review collected by and hosted on G2.com.

Response from Jenni Rhodes of NoFraud

Thank you for your feedback! We’re glad to hear our solution is saving you time and you’ve had a positive experience with our support team.

To offer some clarity, orders can fail for any reason. Our decision engine uses a variety of sources to determine whether or not to fail a transaction. Our fraud analysts commonly review transactions based on a number of risk and trust factors, including email history and/or VPN.

Our analysts’ primary role is to determine the likelihood that an order is authorized by the cardholder. This involves a variety of methods, including direct authentication through email or phone and utilizing data points verified through public and credit-verified sources.

We employ tools that leverage public records alongside records obtained through credit checks and other verified sources. When we rely on public sources, such as social media or business registries, these are substantiated by cross-referencing with other verifiable records or other means. However, when merchants inquire about specific details, we may be unable to share information sourced from certain tools due to privacy or compliance restrictions. Instead, we point to corroborating connections available through public avenues.

Here's an article that goes into greater detail about these indicators. Please reach out to our Customer Success and Support Team if you'd like to have a deeper conversation about your store and discuss your experience: https://help.nofraud.com/s/contactsupport.

See how NoFraud improved
Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

We've been very happy with NoFraud and the protection it offers against fraudulent orders. It's much more effective than Shopify's built-in tools and has had a very low rate of false-positives or false-negatives. Customer support has also been consistently responsive and helpful. Pricing is reasonable as well. Setup is easy and there's almost no work to maintain it - you just install it and forget it for the most part. We have had some false-positives but it's easy to add an email to the whitelist after customer support confirms that they're a legitimate customer. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

Because you have to disable Shopify's built in automatic payment capture so that orders go through NoFraud before payment is accepted, it can be a minor nuisance if you have payment methods that are excluded from NoFraud (e.g. PayPal, which has its own chargeback protection). However, the NoFraud support team was helpful and I was able to set up an automation using Shopify Flow to capture all the payments that don't go through NoFraud. Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

NoFraud offers more thorough and accurate scanning than Shopify's built-in detection tools, and NoFraud can automatically void fraudulent orders befoer payment is even captured, further protecting our store. It's easy to use and all automated, so there's no need to spend time manually reviewing high-risk orders. Review collected by and hosted on G2.com.

Rob C.
RC
E-commerce Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

In addition to the built in fraud protection offered by shopify, NoFeaud give us that "second opinion" - allowing us to make more informed decisions. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

It can get a little expensive when you don't have many high risk orders but worth it when the worse does happen! Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

Giving us confidence when shipping orders as well a chargeback protection Review collected by and hosted on G2.com.

Ben A.
BA
Business Operations Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about NoFraud?

Previously we had to rely on Shopify's native fraud detection system which is extremely basic and only provides low, medium or high scores for orders. NoFraud has a much more sophisticated screening process and provides a pass or fail recommendation so we don't have to make a sjubjective decision on our own. This has taken away human error on our end and meant we have full confidence in passing or failing orders.

NoFraud also automates payment capture and order cancelling so we don't take payment from the customer until the order has passed and, if it fails, we don't have to manually cancel and the users funds are returned timely.

The software has generally saved us a lot of time, headache and financial exposure. Review collected by and hosted on G2.com.

What do you dislike about NoFraud?

I can't think of any major downsides to NoFraud. Having to pledge to a monthly minimum payment to use the service is probably the only downside but I understand this is priced fair and required so that NoFraud can offer chargeback protection in the first place. Review collected by and hosted on G2.com.

What problems is NoFraud solving and how is that benefiting you?

We had a high percentage of fraudulent orders as we run a tech commerce site and we had no sure way of screening orders. It meant that we experienced a lot of chargebacks and lost significant cash due to fraud. NoFraud has solved this problem and we haven't lost a single penny to fraud since then. Review collected by and hosted on G2.com.