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4.3 out of 5
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Nielsen Global Media 
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UM
Verified User in Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Nielsen Global Media?
For my purposes, I am running reports in Nielsen to access particular data sets I need for TV metrics (impressions). I feel that the ease of use and pretty basic format of the platform, works in my advantage for someone who is not of a dev mindset but needs to pull comprehensive reports. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
Would really love it if Nielsen offered insights and the ability to pull numbers for streaming and digital content. Currently, we rely on traditional and of that most SVOD viewership is not taken into account. Moving forward, this is the future of the industry and Nielsen needs to catch up and make it readily available to it's customers. Review collected by and hosted on G2.com.
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11 out of 12 Total Reviews for Nielsen Global Media
4.2 out of 5
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NP
Nilesh P.
Asst.Executive Quality Control (Microbiology)
Pharmaceuticals
Enterprise(> 1000 emp.)
What do you like best about Nielsen Global Media?
This site is giving free money against browsing my data which is wonderful way for me as well them. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
They allow account opening on invitation based Review collected by and hosted on G2.com.
FR
Febri Teguh R.
Senior Research Executive, Analytic & Insight - Retail Intelligence
Enterprise(> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Nielsen Global Media?
Nielsen media is the only one that can measure for rating on TV. But, not only that Nielsen media also can measurement to digital platfrom. As we know we are in this degital era. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
As my understanding, Nielsen media still not cooperating yet with Youtube. As we know youtube is the biggest video platform where most creator make their creativity. This is opportunity to colaborate with youtube to make some analysis. Review collected by and hosted on G2.com.
SA
Sajjad A.
Director Sales & Distribution
Enterprise(> 1000 emp.)
What do you like best about Nielsen Global Media?
The data points are unique & measurable, eventually helping a professional to analyze any category's insight while understanding consumer behavior. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
The sample data might be too small to extrapolate a larger framework, plus no other source exists to verify those results. Review collected by and hosted on G2.com.
UB
Verified User in Broadcast Media
Small-Business(50 or fewer emp.)
What do you like best about Nielsen Global Media?
I like that Nielsen is the currency for both television and radio (audio) ratings. I also like the fact that Nielsen has quite a few divisions which provide clients with an option to access additional information and do surveys to discover additional insights. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
Nielsen is a most reactive company. They are not proactive and rarely are ahead of the curve. Nielsen consistently tries to sell its Scarborough data even though it is not MRC accredited and our repeated stance that we will not buy it until such time that it is. When Nielsen presents an overview of the consumer attitudes as a result of COVID, they virtually ignore African Americans, Hispanics, and other races/ethnicities. Providing demographic information for 18-34, 18-49, and occasionally 25-54 is excellent for the general market. Providing only 12+ for African Americans and Hispanics is not. When clients request the African American and Hispanic data, Nielsen either can't offer it (due to the limited size of its survey) or it takes entirely too much time to get the data. Review collected by and hosted on G2.com.
EA
Ernesto A.
Owner
Mid-Market(51-1000 emp.)
JC
James C.
Director of Advertising Operations
Small-Business(50 or fewer emp.)
What do you like best about Nielsen Global Media?
accurate numbers and a broad depth of information related to viewing habits. great to have access into streaming habits. also important for judging sentiment and how viewers are responding to certain content. they have access to the most users so their data tends to be the most complete. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
definitely not cheap and the metrics beyond first-run ratings could continue to evolve - would be nice to have more options for streaming across numerous platforms. Review collected by and hosted on G2.com.
JW
jasmine w.
Marketing manager
Small-Business(50 or fewer emp.)
What do you like best about Nielsen Global Media?
The Nielsen group as a whole is amazing. Their system allows you to reach hundreds of ppl in short time. Plus, I love the company as a whole. Even the Nielsen panel, which I am a part of. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
I have not come across anything negative, as of yet. I will update if I do. Review collected by and hosted on G2.com.
UC
Verified User in Consumer Goods
Small-Business(50 or fewer emp.)
What do you like best about Nielsen Global Media?
I like their new efforts in the digital space regarding tracking viewership on desktops, tablets, and mobile phones. The sample data is extremely accurate and well chosen. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
Competitors like Comscore are stealing market share. Review collected by and hosted on G2.com.
UM
Verified User in Marketing and Advertising
Enterprise(> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Nielsen Global Media?
Nielsen is best option out there for linear data. It’s widely used, understood, and integrated. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
Most media companies report using Nielsen data — I would argue that the numbers don’t translate well between linear and digital. Need updated industry metric. Review collected by and hosted on G2.com.
DG
Dylan G.
Copywriter
Small-Business(50 or fewer emp.)
What do you like best about Nielsen Global Media?
I like the use of AI technology in Nielsen’s Marketing Cloud solution. It allows me to make live changes, as they happen. Review collected by and hosted on G2.com.
What do you dislike about Nielsen Global Media?
I am not a huge fan of the multi-touch attribution, as I don’t often use it. Review collected by and hosted on G2.com.
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