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4.3 out of 5
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Movable Ink 
AC
Verified User in Consumer Electronics
Mid-Market(51-1000 emp.)
What do you like best about Movable Ink?
It is so reassuring to know that my content is editable after a send goes out. I can't imagine why more companies don't use this. Review collected by and hosted on G2.com.
What do you dislike about Movable Ink?
I wish there were even more tools - they have already created modules that I didn't even know I needed!
We also aren't able to get around Google's ridiculous image caching which is a bummer. Review collected by and hosted on G2.com.
Video Reviews
Review by
CRM Marketer in B2C eCommerce business
9 out of 10 Total Reviews for Movable Ink
4.4 out of 5
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Overall Review Sentiment for Movable Ink
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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UR
Verified User in Retail
Enterprise(> 1000 emp.)
What do you like best about Movable Ink?
I loved how real-time mapping was done by MI. For eg depending on weather and geolocation, the email advertisement would change. Such real-time personalization were amazing Review collected by and hosted on G2.com.
What do you dislike about Movable Ink?
When strategy changes, it takes a few days for MI content to edit. Every small change had to be done weeks before the real deployment. Review collected by and hosted on G2.com.
CA
Verified User in Apparel & Fashion
Enterprise(> 1000 emp.)
UR
Verified User in Retail
Small-Business(50 or fewer emp.)
What do you like best about Movable Ink?
Movable Ink has excellent support and will set up your campaigns for you. They have videos to show you how to set it up yourself. Review collected by and hosted on G2.com.
What do you dislike about Movable Ink?
Trying out new campaigns can be interesting. Have to have a plan B if it does not work out. Review collected by and hosted on G2.com.
PI
Phil I.
Director CRM and Partnerships | eCommerce Marketing | Partnership Development | Team Management
Small-Business(50 or fewer emp.)
AM
Verified User in Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Movable Ink?
Devoting more time to the design of your email rather than the coding aspect. It could not be easier than creating your email in Photoshop and Illustrator and uploading the file or image file to the platform. Once uploaded, just splice it up how you would like it, insert alt tags and URLs and you're done. Review collected by and hosted on G2.com.
What do you dislike about Movable Ink?
While most of the platform is user-intuitive, some are not and finding answers can be cumbersome with their help guide. The customer service is meh. Not the worst, not the best. Review collected by and hosted on G2.com.
UM
Verified User in Marketing and Advertising
Small-Business(50 or fewer emp.)
EM
Verified User in Music
Enterprise(> 1000 emp.)
What do you like best about Movable Ink?
The Movable platform is incredibly versatile and continues to grow and expand at a rapid pace. Where the platform does not have out of the box capabilities, its open-ended custom development capabilities provide endless options. Review collected by and hosted on G2.com.
What do you dislike about Movable Ink?
There isn’t a single thing I’ve been dissatisfied with, after working with them and the platform for almost 7 years. Review collected by and hosted on G2.com.
AR
Verified User in Retail
Mid-Market(51-1000 emp.)
What do you like best about Movable Ink?
Amazing features that allow you to customize and personalize emails based on location, weather, time of day, etc. Can personalize with names or any other field. Countdown timers are great for promoting a sense of urgency. Review collected by and hosted on G2.com.
What do you dislike about Movable Ink?
A bit of a learning curve in adding the features to our email creative elements. Also, price became an issue for us - we eventually stopped using it due to price. Review collected by and hosted on G2.com.
UM
Verified User in Marketing and Advertising
Enterprise(> 1000 emp.)
What do you like best about Movable Ink?
There are so many options for personalizing your emails, and the results really do show! Review collected by and hosted on G2.com.
What do you dislike about Movable Ink?
Their account management and support was poor. It was hard to get in touch with someone to help me out with something I needed. Review collected by and hosted on G2.com.
Movable Ink Categories on G2
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