Madgicx Features
What are the features of Madgicx?
Social Functionality
- Social Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
Platform
- Custom Reports
- Performance and Reliability
- Customization
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Social Functionality
Social Functionality | Based on 57 Madgicx reviews. Product functionality for social advertising. | 85% (Based on 57 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 62 Madgicx reviews. | 87% (Based on 62 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 61 reviewers of Madgicx have provided feedback on this feature. | 89% (Based on 61 reviews) | |
Reach | As reported in 57 Madgicx reviews. Amount and quality of inventory partner sites on which ads can be placed. | 85% (Based on 57 reviews) | |
Bulk Editing | Based on 54 Madgicx reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 82% (Based on 54 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 48 Madgicx reviews. | 82% (Based on 48 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 43 Madgicx reviews. | 85% (Based on 43 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 40 reviewers of Madgicx have provided feedback on this feature. | 84% (Based on 40 reviews) | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 47 Madgicx reviews. | 85% (Based on 47 reviews) | |
Budget Pacing | As reported in 53 Madgicx reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 87% (Based on 53 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 57 Madgicx reviews. | 86% (Based on 57 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. This feature was mentioned in 38 Madgicx reviews. | 84% (Based on 38 reviews) |
Targeting
Targeting | Based on 60 Madgicx reviews. Able to target desired audiences based on demographics and behavior variables. | 89% (Based on 60 reviews) | |
Retargeting | As reported in 57 Madgicx reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 89% (Based on 57 reviews) | |
Geo-Targeting | Based on 53 Madgicx reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 87% (Based on 53 reviews) | |
Contextual Targeting | Based on 50 Madgicx reviews. Able to match the marketer's ad with specific content on a site or page. | 87% (Based on 50 reviews) |
Platform
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 50 Madgicx reviews. | 84% (Based on 50 reviews) | |
Performance and Reliability | As reported in 56 Madgicx reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 87% (Based on 56 reviews) | |
Enterprise Scalability | As reported in 46 Madgicx reviews. Provides features to allow scaling for large organizations. | 86% (Based on 46 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 49 Madgicx reviews. | 84% (Based on 49 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 43 reviewers of Madgicx have provided feedback on this feature. | 87% (Based on 43 reviews) |
Platform Basics
Attribution Windows | Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. | Not enough data | |
Retargeting Attribution | Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. | Not enough data | |
Validation Rules | Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. | Not enough data | |
Cross-platform attribution | Provides tracking attribution tracking across multiple platforms, i.e. web and app. | Not enough data | |
Fraud Detection | Has app install fraud protection capabilities based on indicators from both web and app activity. | Not enough data | |
Post-Fraud Attribution | Ability to attribute fraud after the event was attributed to a partner. | Not enough data |
Platform Data
Uninstall Metrics | Supplies metrics around when users remove an app from their device. | Not enough data | |
Retention Metrics | Provides app retention metrics based on channels, platforms, or media source. | Not enough data | |
Analytics Dashboard | Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. | Not enough data | |
Cross-channel insights | Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. | Not enough data | |
Custom Dashboards | Provides the ability to create custom reporting dashboards to further explore attribution data. | Not enough data | |
Data Segmentation | Ability to segment data to uncover trends in user engagement and reporting metrics. | Not enough data |
Attribution Modeling
Single-Touch Attribution | Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | Not enough data | |
Multi-Touch Attribution | Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | Not enough data | |
Algorithmic Attribution | Uses machine learning to create an attribution model. | Not enough data | |
Cross-Device Attribution | Tracks customer interactions across mobile and desktop. | Not enough data | |
Offline Attribution | Allows users to track touchpoints through offline channels, such as events. | Not enough data | |
Custom Attribution | Allows the user to create a custom attribution model. | Not enough data |
Marketing
B2B Attribution | Provides features for B2B marketers. | Not enough data | |
B2C Attribution | Provides features for B2C marketers. | Not enough data | |
Marketing Channels | Enables marketers to track multiple marketing channels. | Not enough data | |
Integrations | Integrates with other sales, marketing, and advertising software. | Not enough data |
Reporting
Dashboards | Provides customizable dashboards that allow users to view and manage data. | Not enough data | |
Data Visualizations | Displays attribution data through easy-to-interpret charts and graphs. | Not enough data | |
Custom Reporting | Allows users to build custom reports. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 28 reviewers of Madgicx have provided feedback on this feature. | 81% (Based on 28 reviews) |
