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Lytho Creative Workflow Reviews & Product Details

AB
Director of Internal Communications
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lytho Creative Workflow?

The ability to customize at such a detailed level is incredible. Lytho is not an out-of-the-box product, which is critical. The time the implementation team takes to ensure every aspect of the system is set up to work how you need it to is remarkable. Our favorite part, though, is the ability to review proofs in the system while using the connector to work between our design programs. Every aspect of Lytho is saving us time. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

At times, it felt like the implementation was neverending, but the reality is that time spent is crucial to the product's success. Take the time to work through every scenario. Put in the work in the beginning, so your workflow works smoothly. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

It has reduced email traffic significantly and provided a single place to take in requests, assign or re-assign tasks within our team, review proofs and distribute final assets. Our previous workflow had all those touchpoints in different places, creating wasted time, frustration in finding collateral and disorganization. Review collected by and hosted on G2.com.

Lytho Creative Workflow Overview

What is Lytho Creative Workflow?

Lytho Workflow forms part of a Creative Operations Platform built specifically for the needs of creative and marketing teams. Combining the most powerful elements of task and workflow management with the collaborative features of online proofing, Lytho helps teams get more content produced - faster. Do the work you love, automate the rest.

Lytho Creative Workflow Details
Languages Supported
English
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Product Description

inMotion is a workflow automation solution for enterprise creative teams, combining project management with creative brief management and online proofing.

How do you position yourself against your competitors?

Lytho empowers you across the full Creative Lifecycle. Lytho provide a creative operations platform that combines creative brief management, project management, review + approval, and reporting tools - as well as digital asset management, file sharing, marketing templating, brand centers and brand guides, and more - into one solution.


Seller Details
Seller
Lytho
Year Founded
1999
HQ Location
Morrisville, NC
Twitter
@discover_lytho
2,059 Twitter followers
LinkedIn® Page
www.linkedin.com
79 employees on LinkedIn®
Description

Marketing and Creative teams face a rising tide of needs and expectations from their customers and co-workers. It’s hard enough just to keep up – but to drive exceptional outcomes, you need a platform that gives you visibility, control, and coordination across complex teams and processes. We help you get everything – projects, feedback, assets, and more – in one place, so your team can do great work instead of managing tasks, chasing stakeholders, and clicking through folders to chase assets. In short, we give your team back the power to create. We aren’t your average asset management or project management tool. We’re built for creative and marketing teams, so you’ll never be forced into a rigid workflow. Instead, we configure our systems to fit the way your team works.


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Recent Lytho Creative Workflow Reviews

KH
Kate H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Lytho is my favorite workflow software solution"
My team of 12 creatives relies on Lytho to keep up on our hundreds of project a month. I love how organized it keeps us. It's also so easy to use; ...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"Not for all types of media"
It is easy to track approvals and rejections, as well as comments. Easy UI for a submitter, more difficult for an approver.
JL
Julie L.Enterprise (> 1000 emp.)
4.0 out of 5
"Easy configuration process; great support from the Lytho team!"
We love that Lytho allows us to do everything in one place, from ingesting creative briefs to managing the review and approvals process, all the wa...
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Lytho Creative Workflow Media

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179 out of 180 Total Reviews for Lytho Creative Workflow

4.5 out of 5
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Lytho Creative Workflow Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Lytho Creative WorkflowQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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KH
Senior Manager, Marketing &amp; Creative
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lytho Creative Workflow?

My team of 12 creatives relies on Lytho to keep up on our hundreds of project a month. I love how organized it keeps us. It's also so easy to use; new users are up and running immediately. The project request and proofing tools are so well designed, even stakeholders who have never used them before can jump right in. Additionally, the Lytho support team is great, real people answering questions almost immediately! We couldn't do our job without Lytho. The whole team is in it every hour of every day. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

Occasionally, we come across items that don't work in the way that would be most ideal for us, or reporting that we can't build. However, the support team takes our suggestions, and Lytho is constantly adding new functionality, so if our needs are experienced by other users, I feel it's a good chance I'll see them fulfilled in one of the updates. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

We produce hundreds of projects a month, fulfilling requests from departments across our company. We also have a mix of hybrid and remote workers so funneling the right information at the right time is a big challenge. With Lytho we create request forms tailored to multiple types of requests, and workflows that let managers have visibility to production status, and let creatives see their work with the right prioritization. It's so easy to use that we don't really even have to think about it. We literally could not do our jobs without Lytho. Review collected by and hosted on G2.com.

TH
Senior Graphic Designer
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lytho Creative Workflow?

Our design team utilizes Lytho Creative Workflow to the fullest. With a very large quantity of jobs to manage each week, Creative Workflow makes our daily tasks of assigning jobs, managing projects and campaigns, reviewing creative, and delivering final assets a smooth process for our team every step of the way. Communication is top-end, both at a project level and during the review phases, which is crucial for our team. We are also able to leverage a wide variety of data reporting inside of Creative Workflow which ensures accountability and ways to streamline our process to keep projects running smothly. Any team struggling with project management would benefit from Lytho Creative Workflow! Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

We ask a lot of the Creative Workflow team at Lytho to keep up with an ever-growing list of demands for new features to help our day-to-day work run smoothly. While they are always receptive to new features we suggest, sometimes implementation takes time to get executed. Thankfully, their team is friendly and knowledgable to help us find workarounds to keep us moving. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

Lytho Creative Workflow helps us keep track of creative projects for a wide variety of properties located across the United States. With thousands of projects to manage every month, it is the lifeblood of our day-to-day workflow, keeping our team nimble and organized to hand a large volume of creative work. Review collected by and hosted on G2.com.

ML
Senior Manager of Web and Digital Strategy
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Lytho Creative Workflow?

This makes working with my team and keeping everything on task super easy. The tools that allow us to communicate all parts of a project ensures that no matter who jumps into a project or task, they're able to figure out what's going on and what needs done. I have to say the customer support we've received is always fast and friendly. This is a tool I'm using every day, multiple times per day and it's become the way our entire department manages projects. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

My one feature request would be to allow recurring tasks. There are some tasks that I need to do on a schedule (once a week or month). It would be nice to set that up for myself or my team so we can save some time in setting up a new task. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

The biggest problem before we implemented Lytho was managing projects. We used a Google Sheet! Now, everything is in one place and we're able to communicate within Lytho to keep everyone up-to-date. I appreciate deadlines, so the simple ability to assign deadlines to everything makes it indosposible for me. Also, the reports feature is fantastic. I'm able to pull up year-end reports to showcase the workload my team handled throughout the year. Review collected by and hosted on G2.com.

AS
Marketing Specialist
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Lytho Creative Workflow?

For the past five years, Lytho has been my go-to platform. I appreciate its visually appealing design, which makes it easy to modify tasks, titles, and deadlines. The new integration options have significantly enhanced my workflow. Lytho is an everyday use for my job.

Nik Nepomuceno our accoutn suport is great. He's such a trooper for all of our crazy questions.

Onboarding new team members is going well. Our complex processes require additional training time for smooth operation. Implementation is going well. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

I find it less convenient that task-level workload information is not as accessible as it was in previous years. This made it simpler to assign creative and content strategists to specific projects and tasks. A combination of Lytho's visual appeal and a more structured, project-management-like approach, similar to MS Project, would be ideal.

Our Zappier integration has been hindered by difficulties in selecting the correct projects within Lytho. While we've overcome firewall issues, the project selection process remains a challenge. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

Nik Nepomuceno champions our feature requests by submitting them to Lytho's design team's wish list. Several of our ideas have been implemented over the past few years. Review collected by and hosted on G2.com.

EW
Program Manager-Marketing
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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What do you like best about Lytho Creative Workflow?

I started using Lytho Creative Workflow about 2 years ago when I started my current job. My boss told me that Lytho was easy to use and he thought I'd get the hang of it pretty quickly. He was not wrong. Lytho is intuitive. The user interface is easy to navigate.

Also for new users the Help section is a gem! Very clear instructions and easy to find.

The customer support is very responsive! Putting in a ticket is easy and I always get a response within the hour. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

The reporting for Lytho Creative Workflow has room for improvement but they've recently announced some changes. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

I work for a big company so it allows me to get all stakeholders involved no matter where they are located. The ease of sending proofs is very helpful. Review collected by and hosted on G2.com.

JL
Director, Digital Content
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Lytho Creative Workflow?

We love that Lytho allows us to do everything in one place, from ingesting creative briefs to managing the review and approvals process, all the way through to reporting on the back end. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

We're still working out the best way to set up the notifications to work for our team and also how to seamlessly tag and communicate with other team members within the tool throughout the process (it's easy at some stages, but not at every step). Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

We were previously intaking all briefs via email, which became very difficult to manage at scale. Lytho allows us to keep track of all the briefs in one place and to instantly know the status of where each project stands at any given time. Review collected by and hosted on G2.com.

MN
Quality Assurance Manager
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Lytho Creative Workflow?

Support Team: The support team has always been exceptional -- Especially Daniel Salazar, Hannah Winingar, Cameron Neville in helping us work through our complicated request forms.

Improvement Follow up: When some of our suggestions made it into the product, we had a personal follow up that let us know our feedback went into action.

Speed to resolution: Whether support or something that escalates as a bug, things are very timely. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

Some of the limitations in the request forms, in terms of formatting, are large hurdles for us to work around. This includes something like not being able to bold text within the forms, or add visuals. Addtionally, some safeguards would be great to be able to implement -- for instance picture quality validation for create collatoral. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

- An ability to proof projects online and consolodate edits of creative

- Routing Requests; we're able to get all the information we need at the start of a project

- Data collection / Time tracking Review collected by and hosted on G2.com.

Verified User in Sports
AS
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
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(Original )Information
What do you like best about Lytho Creative Workflow?

Lytho Creative Workflows a game-changer in the realm of project management, offering a streamlined approach that enhances productivity and collaboration. Its user-friendly interface allows team members to easily access project files, documents, and discussions all in one centralized location. This not only saves time but also promotes transparency and accountability within the team. It also features intuitive task management tools and customizable work flows. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

Lytho did have a bit of a learning curve when we first started using it, as is the case with any project management system. I only wish there were a more robust color-coordinating option to make things even easier to see across the board. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

Before Lytho Creative Workflow, we were gathering feedback through email, another project management system, in person, etc. We would also need to print out any deliverables that needed to be marked up for editing. Now we are able to keep all of our feedback in one central location where the whole team can see, which keeps us all on the same page. We're also able to do all of our reviewing within the app, eliminating the need for printing things out. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Lytho Creative Workflow?

The best part of Lytho is being able to organize work projects across an entire team, assign tasks, & track progress. It is easy to send out proofs with automatic reminders, and also being able to store files related to the project. The reporting features are excellent and offer endless ways to organize your information. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

I wish that attachments/files uploaded into a request can be moved directly into a task. Or, files can be moved from the project files into a task. The current method involves downloading the file first, then re-uploading into a task. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

Lytho is the only I could manage a busy creative team within the marketing dept. We get many requests in a week, involving multiple people on our team, and some projects span a few months. It is difficult to keep track of each project without a software system. Review collected by and hosted on G2.com.

MS
Brand Project Coordinator II
Enterprise(> 1000 emp.)
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Review source: Seller invite
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What do you like best about Lytho Creative Workflow?

The highlight for me is the workload view. It's extremely helpful in scheduling designers work, as it gives me the visibility into what their schedules look like at an intricate level. I love being able to customize the level of efforts they need and see how much time is on their schedule. It's helpful in terms of rescheduling work around switching workload around from designer to designer. It helps the entire team prioritize work .

I also realy enjoy pulling reports. SUPER helpful for pulling stats. We've used it previously to asses our workload increase to advocate for more resources. Review collected by and hosted on G2.com.

What do you dislike about Lytho Creative Workflow?

I don't like that the information I program in at a request level does not transfer into the project details. I usually end up just copy/pasting so it feels like a repeat step. If those could just transistion into projects details that would be great to save time.

I also don't like that you can't integrate lytho workflow with an Outlook calendar. Right now a project manager has to manually adjust a designer LOE, based on # of meetings they have per week to reflect true availabilty. if this was integrated into the workload, we could see the meeting times and it automatically deduct off of their time.

Our team is currently getting rid of our other project managemnt tool ( kanban) and solely transisioning all requests into lytho. We typically have to build the scope of a request right now before we can put it into lytho because we don't also have all information we need. If lytho had the option for two "requests" inboxes so we could differentiate between ones that are ready to be kicked off for her deisgn, vs ones that we're still building out that would be a huge help in organizing. Review collected by and hosted on G2.com.

What problems is Lytho Creative Workflow solving and how is that benefiting you?

It helps me keep track of all my projects and tasks I need to do . I love that I can create a custom task, customize templates based on the project. It helps me stay extremely organized. Also helps with proofing tremendously. It is so nice to have my clietns review in the system, vs me having to download, send out for review via email,and wait on feedback. Makes for a more efficient and easier processs to have our stakeholders in lytho directly for reviewing.

Also, when I have a BUNCH of projects that are same exact set up and cadence for timing, I enjoy that we can create templates with pre-plugged dates. I use it all the time for projects I have at a mass volume. It saves me a lot of time. Review collected by and hosted on G2.com.