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LocaliQ Reviews & Product Details - Page 33

LocaliQ Overview

What is LocaliQ?

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI chatbots -Marketing Automation -Lead Management Software -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions In order to align all of Gannett's digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

LocaliQ Details
Product Website
Languages Supported
English
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Product Description

Guided Marketing Solution for Small Business Owners

How do you position yourself against your competitors?

LocaliQ is part of Gannett, a global media company that delivers local and national news to millions of people every day. With national reach backed by LocaliQ’s award-winning AI-powered digital marketing platform, businesses of all sizes with access to their ideal customer audiences and convert more leads into customers, faster and more efficiently.

LocaliQ is how businesses attract and retain ideal customers. The marketing platform for businesses to grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.

Integrated with LocaliQ’s AI marketing platform Dash™ is an AI-powered lead management solution designed to enhance customer experiences, automate workflows, and save time to focus on growing their business. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents, now all the right customers find you.


Seller Details
Company Website
Year Founded
1906
HQ Location
1675 Broadway, 23rd Floor, New York, NY, United States, 10019
Twitter
@Gannett
15,697 Twitter followers
LinkedIn® Page
www.linkedin.com
7,631 employees on LinkedIn®
Ownership
NYSE: GCI
Description

Gannett Co. is a leading media holding company based in the United States, known for its extensive portfolio of newspapers, digital media platforms, and marketing services. It operates well-known publications, including USA Today, and offers content and advertising solutions across various channels. With a focus on delivering local news and information, Gannett aims to engage communities and provide advertisers with effective outreach. For more information, visit their website at [gannett.com](https://www.gannett.com/).


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Overview Provided by:

Recent LocaliQ Reviews

Dominic S.
DS
Dominic S.Small-Business (50 or fewer emp.)
0.0 out of 5
"They don’t deliver the results they say they would"
The software they utilize is helpful for follow ups
Keenan D.
KD
Keenan D.Small-Business (50 or fewer emp.)
5.0 out of 5
"WordStream helps us save money and make money at the same time!"
I love that the support we receive really shows that our rep, Jeff Stevens has been inside our account and he's able to offer personalized insight ...
Daniel L.
DL
Daniel L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great to work with!"
They are extremely knowledgeable about the digital marketing industry and support us in ensuring that we're making our dollars go as far as possibl...
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LocaliQ Media

LocaliQ Demo - LocaliQ AI-Powered Platform
AI-Powered Platform AI-generated call attributes Quickly identify what action to take with AI-generated call attributes to help point you towards the most promising opportunities. AI-assisted call details Prioritize your leads and follow up faster with help from AI technology that records...
LocaliQ Demo - AI-powered Lead Management- How It Works
Customer Center powered by Dash is everything you need in one place to convert more calls and clicks to customers. Follow up faster and win more business with this advanced reporting and lead management platform that harnesses the power of AI to summarize, categorize, and prioritize leads, saving...
LocaliQ Demo - Convert customers faster with SMS texting
Convert customers faster and never lose a lead by responding to them where and how they want with unlimited SMS texting. Streamlined communication Enable customers to contact you effortlessly through a widget on your website that initiates text conversations, including image and attachment su...
LocaliQ Demo - Search Ads
Drive more leads to your business with LocaliQ’s innovative technology and expertise. We’ll help you do everything from account setup and keyword creation to data analysis and reporting across multiple search engines.
LocaliQ Demo - Social Ads
Reach more of your potential customers and boost online visibility with social ads. We’ll work with you to build an effective social ad strategy based on your unique goals and budget.
LocaliQ Demo - LocaliQ Lead Management Reporting
Reporting & Analytics Valuable insights Get 24/7 access to insights, tracking, and lead engagement solutions to help convert and keep your customers. Lead tracking tools Understand which marketing efforts are working with at-a-glance campaign analytics and lead tracking by type and so...
No more missed opportunities. A lot more business.
Harness the power of artificial intelligence to capture and prioritize leads, saving you valuable time to turn quality prospects into profits.
Play LocaliQ Video
No more missed opportunities. A lot more business. Harness the power of artificial intelligence to capture and prioritize leads, saving you valuable time to turn quality prospects into profits.
ROCK'N-IT Masonry builds steady clientele with LocaliQ
Play LocaliQ Video
ROCK'N-IT Masonry builds steady clientele with LocaliQ
Capital ENT & Sinus Center enjoys healthy business growth with LocaliQ
Play LocaliQ Video
Capital ENT & Sinus Center enjoys healthy business growth with LocaliQ
Lion Country Safari becomes king of the search advertising jungle
Play LocaliQ Video
Lion Country Safari becomes king of the search advertising jungle

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1,018 LocaliQ Reviews

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1,018 LocaliQ Reviews
4.5 out of 5
1,018 LocaliQ Reviews
4.5 out of 5

LocaliQ Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LocaliQQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about LocaliQ?

I love the 20 minute work week. It shows you exactly what steps you need to take in order to be the most productive. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

Nothing. Support has been fantastic, and we love the follow up calls that we get to ensure our success. Review collected by and hosted on G2.com.

Recommendations to others considering LocaliQ:

Sit down and listen. They will absolutely blow you away with the amount of knowledge they have and you will surely reap the rewards in terms of increased knowledge for yourself as well as cost effectiveness in saving you money every month. Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

CPA is now lower... One of the biggest benefits by far, Cost efficiency as well. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about LocaliQ?

I find Wordstream helps me manage multiple adword accounts and helpsme save clients money Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

Page load time is a litte slow and i would like to see some new features Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

Managing client Adword accounts Review collected by and hosted on G2.com.

Shaun D.
SD
New Projects & Marketing Manager
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about LocaliQ?

The interface is super easy to use and is crucial for someone who doesn't have the bandwidth to focus the majority of their day on SEO. We also opted for the premium consultant package, and this is a lifesaver. Our consultant is awesome, and makes the most of our time each month. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

As of this time we haven't had any complaints about the Wordstream UI or our dedicated consultant. Review collected by and hosted on G2.com.

Recommendations to others considering LocaliQ:

Do it. It will save you so much time and energy having this product, along with the dedicated consultant on a weekly basis.

My work week has been greatly facilitated by this service, and I can now better focus on other responsibilities, while still feeling confident that our SEO is heading in the right direction. Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

Better reach of our Adwords campaigns along with making the content more applicable, bringing overall monthly costs down. Review collected by and hosted on G2.com.

Dave F.
DF
Owner
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about LocaliQ?

Simple suggestions that will improve performance for a campaign for the first few months. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

Missing a lot of key features than any advanced user or agency would need and the cost is about a third of what you might pay to hire an agency to do all the work for you. Some of the features not included that we find essential: 1. Does not use keyword lists in shared libraries. 2. Does not allow editing of shared budgets across multiple campaigns. 3. Does not notice common errors such as double counting in Google's conversion data reporting 4. Does not optimize for impression share which is one of the most important metrics for small campaigns. 5. Does not recommend ads to be expanded unless they are a top performing ad in terms of impressions which unlikely because an old add would naturally underperform. 6. Syncing changes from AdWords to Bing is actually more difficult than using the IMPORT CHANGES tool from Bing. The bottom line is that while WordStream can be valuable for the first few months of a campaign if you are a novice and don't know what the essential optimization process are, it's usefulness over time will fall off tremendously and you may eventually find yourself using the free tools provided by AdWords and Bing to manage your campaigns. For a professional agency, the tool is inadequate unless you are using it to help a lightly trained staff manage hundreds of campaigns and you have negotiated a very good price for the tool. Review collected by and hosted on G2.com.

Recommendations to others considering LocaliQ:

If you are a DYI manager this is a good tool for about 3 to 6 months and then you should be able to manage on your own using free tools. It could be good for the long haul if you just cannot be bothered to learn more about AdWords And Bing Ads (which can be confusing). If you are an agency, you may be better off using free tools from Bing and Google unless you have a large staff with high turnover and just want a tool to manage basic campaigns following the key best practices - but unless your management fees are very high you will find that a substantial amount of your margins will be devoured by WordStream fees. If you are an agency I would advise not locking yourself into a contract until you have demoed the tool fully so that you can experience its limitations. Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

Managing AdWords and Bing Campaigns. The only benefit realized is that after using this Tool and Marin we are very satisfied working with free tools provided by Google and Bing along with our own simple proprietary budgeting tools that work with Google Docs' API. Review collected by and hosted on G2.com.

Response from Jessica Armstrong of LocaliQ
(Original )

Hi Dave, Thank you for your honest and well-articulated feedback. With WordStream Advisor, we try our best to help simplify digital advertising for agencies and SMBs while still driving great results. Unfortunately that does mean that we can't always prioritize more complicated features. However, some of the things you mentioned like shared library support are in the works!

We hope that agencies like yours can still find value in the time savings and reporting provided by WordStream Advisor, even if you still need to jump into AdWords every now and then for the more complicated stuff. ;)

AJ
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about LocaliQ?

As the primary person running all Adwords for our agency, I really appreciate that I can create multiple campaigns, ad groups, and ads with minimal effort. I can't say enough about how being able to pull up other ads I've already created and duplicate them with a few tweaks has reduced my time spent creating ads. I am also able to make bulk edits that save me significant amounts of time. I am able to quickly change out landing page links, and much more! I have been able to spend a lot more time cultivating new clients and increasing our customer base and revenue because of WordStream. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

The tech team customer support has been a little lacking. Review collected by and hosted on G2.com.

Recommendations to others considering LocaliQ:

If you are debating whether it's worth the value... It is. I've already gained additional clients due to the tools, support, and confidence in our ability to produce leads for our clients. I love that WordStream provides reporting in such a great easy to follow manner, and in 3 months I've already improved so much for my accounts through WordStream. Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

Because of the awesome Best Practice indicators, the suggested negative keywords, and bid optimization suggestions, I've greatly improved my client's accounts over a short period of time. I was also able to gain a new client last month because I was able to run the previous year's report and show him why Adwords had failed in the past. Review collected by and hosted on G2.com.

Verified User in Building Materials
AB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about LocaliQ?

With the help of our amazing consultant, we are able to streamline our process, improving our paid advertising performance. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

I wish I had more time with our consultant. Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

Time. As a marketing generalist, I never have enough time to manage Google Ads. Monthly consulting and the 20-minute work week enable me to accomplish more in less time. Review collected by and hosted on G2.com.

Quint C.
QC
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about LocaliQ?

Really appreciate the 20-minute work week recommendations. It makes for a good starting point on our PPC campaigns. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

I have a few minor issues with the Text Replace feature when using it for text in ads. Review collected by and hosted on G2.com.

Recommendations to others considering LocaliQ:

With a small dept of 2 people we don't have time to manage the behemoth that is Google AdWords. WordStream has boiled it down to the basics for us and has allowed us to consistently update our campaigns so they don't become stagnant. Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

Currently we are using WordStream to help manage our PPC campaigns with Google. In the past 3 months I've seen our spend budget go down each month and our conversions go up. Review collected by and hosted on G2.com.

Anthony B.
AB
Public Information Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about LocaliQ?

Copious recommendations for PPC campaigns, including grouping keywords into keyword groups, optimizing ads, etc. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

Though it can save you money through enhancing your advertising efficiency, it's very expensive and could be untenable for some smaller companies that don't manage a ton of PPC dollars. Review collected by and hosted on G2.com.

Recommendations to others considering LocaliQ:

Take advantage of the consultation sessions and coaching. WS has a great team that loves to sink their teeth into you numbers and offer helpful suggestions. You will learn a lot if you want to. The larger your PPC advertising budgets are (search and/or social) the more money you stand to save, so think about that when considering whether you can afford the WS price tag. Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

WordStream taught us a lot about using AdWords, targeting keyword groups, and other best practices. Review collected by and hosted on G2.com.

DE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about LocaliQ?

The 20-Minute Work Week (20MWW) is great. I was initially skeptical, but found that I really can go through all the suggestions in 20-30 minutes. The 20MWW is first of all a weekly reminder that Adwords and Bing Ads need regular attention. Second, going through the suggestions each week performs helpful maintenance on aspects of my campaigns that would otherwise impact cost and effectiveness. Third, in going through the suggestions of the 20MWW I see other things in my campaigns and ad groups that could use attention. As much as possible, I try to make those adjustments immediately after completing the 20MWW. Within the 20MWW, I like the negative keyword suggestions best. Even though my products and industry are highly technical, I find that most of the negative keyword suggestions are good. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

At the moment, I dislike that there was not enough space to describe all the things I like about the 20MWW.

Within the 20MWW, I find the keyword suggestions to be the least useful. Perhaps it's a function of the technical terminology or the cryptic names and model numbers of our products, but I almost never accept the keyword suggestions. Review collected by and hosted on G2.com.

Recommendations to others considering LocaliQ:

Accept all the live online trainings that are offered. Use the chat feature or email when you need help. Ask for additional training sessions if you need them. Give feedback -- Wordstream wants to make the app better and my experience is that they are listening. Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

Before deciding to try Advisor, I was getting help from an outside PPC consultant and using a different online PPC management helper. The consultant had the PPC expertise, but he did not know our industry. He couldn't write our ads or pick our keywords or negative keywords with any consistency. The other online helper was OK, but does not compare well to Advisor. In dropping the consultant and the other app and using Advisor, I cut our PPC management costs by about 70%. The regular addition of negative keywords cuts down on wasted spend and help me keep revenue above $10 per $1 of ad spend. The other aspect of the 20MWW that helps make our search advertising more productive are the suggestions about writing additional ads or rewriting less productive ads. The ad composition page in Advisor lists best practices in ad writing. As you compose your ad, Advisor puts a check mark by each of the best practice items you've achieved. It's a simple thing, but it's very helpful -- and it's motivating. When you have many hundreds of products, keywords, and ads to build and maintain, you can use some extra motivation here and there. Advisor lets me divide and conquer by taking a weekly bite out of my search advertising management problem. Review collected by and hosted on G2.com.

Kathryn R.
KR
Associate Director of Paid Search
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about LocaliQ?

I love that while it offers the suggestions I would myself go look for in the account I can choose to approve the changes or not Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

That it offers misspellings of brand terms for negatives Review collected by and hosted on G2.com.

What problems is LocaliQ solving and how is that benefiting you?

We have seen a decrease in cpc and an increase in ctr Review collected by and hosted on G2.com.