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1,018 LocaliQ Reviews
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I like how easy it is to use. Everything is laid out nice and makes sense when you are making your updates. Review collected by and hosted on G2.com.
I would like more suggestions than once a week. Sometimes I have a little downtime and would like to work more on my ads. Review collected by and hosted on G2.com.
WordStream allows us to manage multiple client accounts in one easy-to-use platform. We also like that we can assign user accounts to certain clients who may need to check in and also handle some of the management of their account. WordStream also provides helpful tips and tricks for improving your ads. Review collected by and hosted on G2.com.
I do not have any major dislikes at this time. Review collected by and hosted on G2.com.
Wordstream makes the Google Ads platform easier to use with a straightforward interface and a 20-minute work week that analyzes what changes can be made to boost performance, while keeping track of the estimated annual savings. The Wordstream consultants do a great job explaining the process to those with or without prior PPC experience, and explaining how and why changes need to be made. Review collected by and hosted on G2.com.
The only issue I've had with Wordstream is that it can lag a bit behind Google Ads updates. With the introduction of new responsive text ads, it took a couple of weeks for Wordstream to have access. However, it was promptly fixed and I have no complaints. Review collected by and hosted on G2.com.
Removes duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations. Review collected by and hosted on G2.com.
Keyword URL updates: Ad extensions support could be better. WordSteam provides recommendations on how to improve some ad extensions; however, Google's newer ad extensions (Structured Snippets) are not supported by the tool. There should also be an easy way to add new keywords to the account and concurrently add custom keyword level "final URLs" to each keyword (this is important for Marketers who use custom tracking parameters at the keyword level).
Integrations: Currently, WordStream only integrates with AdWords, Bing, and Facebook - the tool would provide much more value if it integrated with more platforms. Review collected by and hosted on G2.com.
The support you receive the software interface is a lot more user-friendly than AdWords itself, especially with reporting. Also if I have a problem, I can find out to resolve it easily, either by their website or our account manager. Being a complete novice when I first started using wordstream, I have gained a lot of experience. Review collected by and hosted on G2.com.
The revenue optimiser can be longwinded although I know this is in the Beta stages. Some of the suggestions in the work week are irrelevant. For example google ads do not get approved with animation. Review collected by and hosted on G2.com.
Friendly knowledgeable representative. Willing to find out answers. Review collected by and hosted on G2.com.
We were billed more than we had anticipated. We did use the services we were billed for but because of the complexity of the product, it would be been nice to be notified of usage up front and not surprised by a bill. Review collected by and hosted on G2.com.
Wordstream makes it very easy to see all my accounts at a glance and know where I am with monthly spend. On top of that the 20 minute work week ensures that I complete all the basic account optimisation tasks on a weekly basis - this means that the account actually gets more attention then it did when we outsourced the task. Review collected by and hosted on G2.com.
I don't like that the automated reports have a section for conversions, but they only mean 'wordstream' conversions that use their proprietary call tracking platform. If you use a different call tracking system you're out of luck. This is not explained in the report and I think it needs to be clearer. I had to raise a ticket to support when my manager asked me why none of our conversions were showing in the report - not great. Review collected by and hosted on G2.com.
I like that WordStream saves me so much time. I don't have to spend a ton of time digging through keyword lists and checking what bid worked best for which ad/keyword - this took all the hassle out of it. To be honest, I kind of look forward to the 20-minute work week because it makes optimizing campaigns a lot less troublesome and the user-interface is very easy to work with. The customer service is great, too - Alec Battista has been very helpful whenever I've had a question and he's very timely with his responses. I appreciate that. Review collected by and hosted on G2.com.
I've been using WordStream for a couple of months now and I can't say I have any complaints at the moment. Review collected by and hosted on G2.com.
It gives you access to the entire world of digital advertising without having to learn the ins and outs of SEM. Review collected by and hosted on G2.com.
Having someone else do your branding is always a risk. You may have to do A LOT of revisions Review collected by and hosted on G2.com.
