Later Social
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Later Social
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4.9 out of 5
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Later Social Reviews & Product Details - Page 31

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Later Social Overview

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What is Later Social?

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more!

Later Social Details
Discussions
Later Social Community
Languages Supported
English, Spanish
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Product Description

Visually curate, plan, and manage your social media with Later. Gather on-brand UGC content directly from the platform while planning, scheduling and auto-publishing across social. Features like Best Time to Post and Hashtag Suggestions help you drive growth and extend each while optimizing your social presence.

Seller Details
Seller
Later Influence
Year Founded
2014
HQ Location
Boston, MA
Twitter
@latermedia
38,261 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
Description

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform. Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. As your trusted partner and go-to source for social media advice, we’ll help you create an engaged community for reliable performance and repeatable growth.

JJ
Overview Provided by:
Janine Jurji

Recent Later Social Reviews

FE
Fayelle E.Small-Business (50 or fewer emp.)
5.0 out of 5
"Later is so amazingly user friendly. Easy to understand, easy to use. Analytics are top notch."
Calendar view, link in bio, ability to change media after the post has already been scheduled (as opposed to deleting and rescheduling)
Read more
IL
Isabel L.Small-Business (50 or fewer emp.)
5.0 out of 5
"I love all the great features that Later Social offers."
Later is user-friendly and suitable for both beginners and experienced users, making it the ideal platform for all your social media scheduling needs.
Read more
MM
Maria M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great software to schedule social media posts"
The ease of use is one of the best features. You can easily schedule social media posts and make any necessary edits. We schedule all our posts in ...
Read more

Later Social Pricing

Free
Free
1 Social Set & User
Starter
$15.00
1 Social Set & User Per Month
Growth
$40.00
3 Social Sets & Users Per Month
Advanced
$80.00
6 Social Sets & Users Per Month
See all 4 Later Social pricing levels
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Later Social Media

Later Social Demo - Visual Planner
Maintain the perfect aesthetic by visually planning and scheduling your Instagram posts
Later Social Demo - Collect Media
Add content to your Later Library directly from website. You can also add content from your Instagram mentions and tags, or through a custom hashtag search.
Later Social Demo - Linkin.bio
Drive traffic and sales from Instagram through a dedicated link in your bio. Followers can easily find content and shop your feed on your unique landing page.
Later Social Demo - Schedule Instagram Stories
Easily storyboard and schedule your Instagram Stories right from your desktop.
Later Social Demo - Analytics
Monitor and optimize your performance on social with detailed analytics for Instagram, Twitter and Pinterest.
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Have you used Later Social before?
Yes

Video Reviews

Review by Ashlee X.
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Amazing Experience
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Incredible service
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My Favorite Social Media Tool
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308 Later Social Reviews

4.5 out of 5
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308 Later Social Reviews
4.5 out of 5
308 Later Social Reviews
4.5 out of 5

Later Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Later SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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MV
Director of Communications
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

The free version gives me everything I need as a small non-profit. I can schedule posts to Instagram, Twitter (as long as a photo is included) and Facebook. I use the media library as a holding tank for the great photos I find. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The only thing that holds back my work in this platform is the fact that all posts must include an image. Sometimes I don't want to use an image on Twitter and Facebook. I will instead use a link. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I can not easily schedule my Instagram posts for the future and stay organized around what photos have already been used. This is a great, easy platform for that! Review collected by and hosted on G2.com.

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Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Later Social?

Easy to schedule posts and they have a great interface, but the lack of support ruins it all Review collected by and hosted on G2.com.

What do you dislike about Later Social?

No one replies to chat, email or linkedin Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

Make sure they reply to any form of support questions before even considering to use them Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

None, because they never actually reply to any support requests Review collected by and hosted on G2.com.

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MF
Freelancer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Later seems to be on the forefront of what is happening with Instagram. They launch new features very quickly once the ability is released. I also enjoy their blog posts. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Most features don't start until you pay $20/month Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

Take the free trial as usual. You won't get the full scope of the product but you will get an idea.

I highly suggest keeping up with their blog to get insights into Instagram features and strategies. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Scheduling posts to Instagram for clients. Review collected by and hosted on G2.com.

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TD
Blogger
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I like the way the scheduling calendar works. It makes it easy to click and drag posts for scheduling. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I dislike it's limited selection of social media platforms. In particular, it lacks the ability to schedule linkedin posts. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I'm always scheduling posts as a social media manager, and Later provides a free solution to make this happen. Review collected by and hosted on G2.com.

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ML
Freelance Social Media/Event Manager
Public Relations and Communications
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I love all the tools that are available through Later. Scheduling content in advance is easy to do with this software. The interface makes sense and is easy to learn. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Would like better filters for photos and different way to sort through scheduled photos on mobile version. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Time management had improved drastically thanks to later’s desktop and mobile versions. Review collected by and hosted on G2.com.

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Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

The interface is pretty slick and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The mobile version leaves some things to desire, but it’s works well in a pinch Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Scheduling a month at a time allows us to see a solid publishing calendar and adjust as necessary. Review collected by and hosted on G2.com.

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Helpful?
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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Later Social?

I like the calendar view and analytics for IG the best. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

It's hard to contact support and there's no on-page option for a trial of higher-end plans. There is also not a lot of info on the analytics each plan provides. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Easy Instagram analytics reporting and scheduling Pinterest. Review collected by and hosted on G2.com.

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Helpful?
Share
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Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

It is so easy to prepare my content and post it across multiple platforms Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Occasionally it does not post to Instagram and I have to do it manually Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

We are able to reduce time spend on Social media by preparing our posts in advance Review collected by and hosted on G2.com.

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Later Social