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Infinity Call Tracking Reviews & Product Details

YM
PPC Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Infinity Call Tracking?

We used infinity as a trial, and we found the platform has a lot more features and data than any other call tracking provider. The one-on-one support with the AM's was great; Carissa was always at hand to assist when needed. Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

We had some difficulty setting up the tracking even after following the infinity campus videos. Once we got the hang of the setup, we really enjoyed using the platform, and our AM was at hand when we needed to troubleshoot. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

Ability to measure ROI from calls. Review collected by and hosted on G2.com.

Infinity Call Tracking Overview

What is Infinity Call Tracking?

Discover what happens before, during, and after every call, and take real actions to drive marketing and operational efficiencies. Infinity is a world class ISO 27001 Certified call intelligence platform with granular visitor tracking capabilities. Infinity enables you to map the entire customer journey and unlock invaluable insights such as the campaigns, webpages, and exact keywords your customers engaged with before they pick up the phone. Pinpointing where call conversions are coming from will help you see the full picture when it comes to analyzing performance. You’ll be able to generate impressive ROI on your marketing spend by totally eliminating the guesswork around what is generating sales. The Infinity Hub is constantly evolving to empower users to create best-in-class customer experiences by enabling them to integrate with the latest versions of Google Ads, Google Analytics, Looker Studio, Hubspot, Salesforce and many more. We also integrate with Instagram and Facebook which means Infinity users can uncover additional value from their social ads. Our Conversation Analytics suite analyses all inbound and outbound calls, at scale, and offers vital insights into what is and isn’t resulting in positive outcomes. Agent ID provides granular insight into individual agent performance so you can create tailored training sessions geared towards creating seamless customer experiences. Some of the results we’ve helped our customers achieve include: 79% increase in conversions for Flight Centre 64% reduction in Customer Acquisition Costs (CAC) for Pendragon 50% reduction in call centre costs for Access Self Storage

Infinity Call Tracking Details
Languages Supported
English
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Product Description

Infinity Call Tracking is a Cloud based call tracking service with integrated visitor tracking capabilities. With Infinity you can track calls from your website and know exactly which marketing activity brought those visitors to your site.


Seller Details
Year Founded
2010
HQ Location
Reigate, Surrey
Twitter
@_infinity_co
1,094 Twitter followers
LinkedIn® Page
www.linkedin.com
408 employees on LinkedIn®

MM
Overview Provided by:

Recent Infinity Call Tracking Reviews

Joe G.
JG
Joe G.Mid-Market (51-1000 emp.)
5.0 out of 5
"One of the best pitch processes I've experienced from a SaaS provider"
Alex Shrimpton brilliantly presented Infinity's proposition to our business, and as a sales manager was as compelling as he was pleasant to interac...
Dino T.
DT
Dino T.Enterprise (> 1000 emp.)
5.0 out of 5
"Great service, easy to use software and helpful analytical data"
Creating your own numbers is a breeze, and if you ever do get stuck, the support is fast, efficient and professional while also treating you like a...
Melissa H.
MH
Melissa H.Enterprise (> 1000 emp.)
5.0 out of 5
"Great platform and knowledgeable team"
The platform is really easy to use. Having come from a very basic call system before, Infinity is easy to use and navigate around. There are a lot ...
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Infinity Call Tracking Media

Infinity Call Tracking Demo - Infinity Hub - Call Acquisitions
Infinity Hub - Call Acquisitions
Infinity Call Tracking Demo - Infinity Hub - Conversation Analytics Overview
Infinity Hub - Conversation Analytics Overview
Infinity Call Tracking Demo - Infinity Call Tracking - News and Views
Infinity Call Tracking - News and Views
Infinity Call Tracking Demo - Infinity Hub - Goals Overview
Infinity Hub - Goals Overview
Infinity Call Tracking Demo - Infinity Hub - Call Quality
Infinity Hub - Call Quality
Infinity Call Tracking Demo - Infinity Hub - New vs Returning Visits
Infinity Hub - New vs Returning Visits
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Have you used Infinity Call Tracking before?
Yes

118 out of 119 Total Reviews for Infinity Call Tracking

4.7 out of 5
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Infinity Call Tracking Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Infinity Call TrackingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Joe G.
JG
Senior Digital Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Infinity Call Tracking?

Alex Shrimpton brilliantly presented Infinity's proposition to our business, and as a sales manager was as compelling as he was pleasant to interact with for our team.

Not only did Alex take the time to truly listen to our use case and make sure Infinity was the best fit for our current business challenges, though impressively he also thoroughly researched our business, and spent time carefully and strategically as to how we could best realise value in partnering with Infinity.

I felt every and any question I asked was properly and articulately answered. Reassuringly Alex put any concern I had to rest, and genuinely made the sales process of finding our ideal solution pain-free and actually enjoyable.

Ease of implementation was reassuringly explained. ease of integration was made simple, and showcasing the value of the product was smooth with well explained demonstration of their a clear timeline on time to live and time to first value.

Hands-down, this was by far the most professional, polished, and positive sales experience I've ever had. Alex has set the bar high for anyone pitching in the future.

I genuinely enjoyed meeting Alex, his colleague Matthew, and our discussions and look forward to using Infinity. I'm greatly impressed by the capabilities of the product and can see extreme potential with our projected use cases.

Keep up the great work onboarding, advocating, and building an incredible product. Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

There isn't anything I disliked about Infinity. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

Identification of sources of phone tracking for complex paid digital marketing campaigns. This will benefit us in establishing attribution for calls and helping to understand return on ad spend with greater clarity. Review collected by and hosted on G2.com.

Dimitri D.
DD
Regional Head of Digital
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Infinity Call Tracking?

What I like best about Infinity Call Tracking is its ability to provide detailed insights into customer interactions, allowing for a deeper understanding of how calls contribute to the customer journey. Its advanced attribution capabilities ensure that I can accurately track calls back to specific marketing campaigns, channels, and even keywords. This data-driven approach not only improves marketing ROI but also helps optimize overall strategy by highlighting what works and what doesn’t. Additionally, the integration flexibility with other tools and CRMs makes it a seamless part of a broader marketing ecosystem. Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

The interface, while feature-rich, can feel overwhelming at times due to the vast amount of data and options available. Additionally, some integrations and customizations may require technical expertise, making it less accessible for teams without dedicated resources for setup and maintenance. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

Understanding how many visitors prefer to call instead of using landing page conversion touchpoints like forms. Review collected by and hosted on G2.com.

Dino T.
DT
Digital Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Infinity Call Tracking?

Creating your own numbers is a breeze, and if you ever do get stuck, the support is fast, efficient and professional while also treating you like a person and not just an account. Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

The ability to self create Irish numbers would be welcomed, but they can be ordered via support when needed. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

The ability to track calls coming from different campaigns has helped us analyse what really works and remove anything that doesn't. Review collected by and hosted on G2.com.

Marcus C.
MC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Infinity Call Tracking?

Very reliable company with great support every time! Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

Nothing to dislike in my experience of infinity Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

Understanding both online and offline marketing success Review collected by and hosted on G2.com.

BL
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Infinity Call Tracking?

Infinity's capabilities have allowed our marketing team to have a full 360 view of where our marketing calls are coming from.

Each team can monitor their campaigns' performance against campaign type, channel, keyword and customer segment - Online and offline.

Integrations are easy to set up and allow us to access and share data across our various platforms, enabling us to find actionable insights to optimise future campaigns that drive sales performance. Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

As Infinity is not a telephony business, tracking outbound calls against each agent is limited. However, we are currently working with the Customer Success team to report on this within Infinity via a custom integration setup. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

Previously we did not have visibility of our acquisition process, which campaign initiated a call and which of those converted to a customer. We can now view the full acquisition journey, from the original campaign that drove the call to the caller's IVR path and then to the quality of the call and sale process after the call. Review collected by and hosted on G2.com.

Stephen J.
SJ
Head Of Digital Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Infinity Call Tracking?

Infinity has allowed us to segment and evaluate calls from custom channel groupings. The recording features have allowed us to audit both call quality and rating accuracy by call advisors. Account support is responsive and knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

While infinity can track individual online journies between website visits and calls, the system lacks the ability to aggregate this valuable data and present it back at a macro level - you are left with an individual 'Last click' view of performance.

The analytics and dashboard functionality is limited and disjointed. You cannot build custom dashboards / reports.

You currently have no way to introduce more or different call rating goals - you are limited to Sales & Non-Sales. It would be good to provide both custom ratings and recordings. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

Understanding channel value and call quality. Helping us review call advisor performance and used as a training tool. Helping to capture channel and campaign information into our CRM. Review collected by and hosted on G2.com.

JT
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Infinity Call Tracking?

The ability to utilise the conversation analytics to find calls relating to problems we may be having on our website or wider market conditions. Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

It can sometimes be time consuming exporting the data and having to go through each individual call. One way in which I think this could be improved is by linking conversation analytics to adobe analytics to understand where the main drivers are coming from i.e., looking at meter reading journey conversion then having infinity show how many calls froma certain page mentioned meter reading keyword groups. If this is already a feature then educational videos on how to do this or get the most out of it would be great. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

Currently the best use is seeing how many calls are coming from certain pages, however I think there is a lot of potential that I may not be using effectively as it is quite hard to amalgamate all the information I need from a website analytics point of view. Review collected by and hosted on G2.com.

Danielle E.
DE
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Infinity Call Tracking?

The visibility around what campaigns are working. It's taking us a while internally to get our data right to show the most useful information, but we're getting some real progress now. Our account manager is fantastic, as she's on the same page as us. We have weekly/bi-weekly calls to keep progress and momentum going with projects, and she keeps on top of us getting our data sorted - thanks for nudging us when we need it, and for pushing us to get the most out of our data! Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

I don't dislike anything on the infinity end - just our lack of organisation in all honesty. Our account over the years has been owned by many different people, so the consolidation has taken some time to get all accounts managed in the same way. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

Helping to see our ROI from our campaign sources. Using infinity, we're now able to see which campaigns bring in value. Whether that's complaints, sales, or other niggles our customers have. We're now really getting to see what channels, campaigns and keywords drive each type of interaction. Review collected by and hosted on G2.com.

LD
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Infinity Call Tracking?

Infinity Call Tracking has provided invaluable data and MI on why people are calling the business. We have been using the product for 5 years and we have made fantastic improvements in our marketing performance. Thanks to Infinity we have improved our online journeys, successfully executed our DM camapigns and implemented various strategic A/B tests.

Everyone we've worked with at Infinity have been extremely helpful and passionate about their product, working with us to implement the best solution for our strategic goals. Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

For our business, there are limitations with call tracking in the sense that it isn't available on all of our inbound calls and therefore we miss some valuable MI, but this isn't due to an Infinity shortfall, instead it's our business infrastructure. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

We have finite resource at our contact centre and pride ourselves in our short queue times and excellent customer experience. Infinity has helped us to target prospects appropriately so only higher conversion prospects call. This has allowed us to grow in revenue driven per call without impacting our customer experience. Review collected by and hosted on G2.com.

Oliver W.
OW
Co-Founder | Managing Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Infinity Call Tracking?

Call tracking in general is a solution we advocate for so many clients to get more insights into what's driving conversions. But with Infinity you get the ability to denote outcomes (via outcome tracking) that really take that to another level. Although it's not my field, a second feature that I have a lot of time for is the conversation analytics - great for understanding whether call handler scripts are being utilised properly! Review collected by and hosted on G2.com.

What do you dislike about Infinity Call Tracking?

There's nothing I've come across yet that I'd say I dislike. Review collected by and hosted on G2.com.

What problems is Infinity Call Tracking solving and how is that benefiting you?

We help clients drive more conversions from their website and marketing. When a phone call is a key action that our clients want to drive, it's vital to have call tracking in place. The ability to track leads and back to signed customers makes this even more powerful so it becomes a critical aspect of our measurement plan and optimisation strategies. Review collected by and hosted on G2.com.