HockeyStack was a suprisingly quick implementation (our SFDC instance is a bit of a hot mess, so I fully expected it to take longer).

Attribution modeling in the platform is simply fantastic, the platform allows marketers to showcase the value-add of marketing activity. The platform is simultaneously able to provide at a glance KPIs and deep insights into channel, activity and tactical performance.

The implementation and customer success teams are amazing. The core strength of HockeyStack is that their team is fully committed to successfully delivering value and it shows in every interaction you have. The leadership of the company is excellent, and they balance technical expertise with excellent communication and fast follow-up. Review collected by and hosted on G2.com.

It took us a long time to pull the trigger on the tool, and we went back and forth on our own assumptions of timing.

In hindsight, it was a waste of time as the tool was up in a couple of weeks, and we were building and delivering insights to the larger marketing team in a month. Review collected by and hosted on G2.com.

The customization, reporting potential, all the data sources in one place, the ability to view so many attribution models, integrating is fairly easy, lots of updates are coming quickly Review collected by and hosted on G2.com.

The platform is a bit buggy, still need some refinement on how the platform is designed/laid out, wish to be able to add rich text modules on dashboards Review collected by and hosted on G2.com.

Hockeystack is a very flexible tool - every single touchpoint or definition can be tailored so that it fits our business' needs.

This means that once deployed, its data is relevant to us and provides useful insights that can help inform us of campaign performance and channel ROI. Review collected by and hosted on G2.com.

The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from the ground up, including segmentations, goal definitions, touchpoint definitions, etc.

Therefore, the initial deployment can be quite a bit time-consuming. Review collected by and hosted on G2.com.

With Hockeystack, we've been able to make thoughtful decisions around which marketing tactics are producing impactful results on pipeline and closed-won business. We use the tool on a daily basis to measure performance against goals, highlight themes/topics resonating with prospective buyers, and proof out the value of marketing investments. We also measure performance marketing influence, pacing, and holistic conversion rates throughout the funnel. Review collected by and hosted on G2.com.

Since many stakeholders work outside the platform, it can be tough to embed or export reporting elsewhere for broader visibility. In the future it'd be fantastic to be able to embed reports in external presentations, or export .pngs to be embedded in slides. It can also be overwhelming sorting through many dashboards and reports, so enabling teams with folder functionality would be helpful as well! Review collected by and hosted on G2.com.

Over the years, I have had the pain of trying to get really good mixture of analytics and attribution when it comes to letting me know how much our marketing efforts are influencing and what impact its having. HockeyStack is the best for this to date and here is a few reasons why:

1 - HockeyStack, paints a much better strategic picture when it comes to understanding the impact of all our marketing efforts and it' connect to revenue. Not only does it help us understand what's working, it enables us to make quicker data driven decisions to scale quicker.

2 - HockeyStack brings all our paid efforts in one place. The marketing performance tracking by the platform gives us a view of influence and lift beyond metrics provide by other data providers and delivers insights which we can confidently action on some.

3 - Strategic Support and Collaboration . For us, this is a huge benefit. Our company is looking to scale at an sustainable pace and having Hockeystack is almost as an extension of our marketing team, which has been great. They take our data and collaborative with all our team in achieving our marketing goals. Not many providers offer such.

4 - We have seen good value with the intent feature offered by HockeyStack when it comes to indentifing our traffic and mathcing them to our ICP. This has saved us from more tool bloat in this area and our revenue team is now enabled to grab this data and act on it. Understanding where a potential customer is in the buying journey allows our BDRs and AE's to personalize their approach and focus their efforts on those prospects most likely to convert. This increases sales efficiency and effectiveness that consequently impacts revenue growth.

Conclusion:

HockeyStack proves to be an essential tool if you seek to improve your marketing and sales effectiveness through insights compelled by data. With its ability in detailed attribution analysis, performance tracking, strategic support as well as intent tracking, it's quickly becomming our best friend at a marketing level. Review collected by and hosted on G2.com.

Potential users should set aside time not only for the initial setup with the HockeyStack team but as well for carrying out an ongoing collaboration which will help scale efforts strategically. It is time-consuming, but one that can bring immense benefit to those prepared to invest the initial hours or so required.

One of the aspects of Hockeystack which I find somewhat of a dislike is the loading time for the reports. It provides priceless insights at the platform, though takes a little bit of time in generating reports and sometimes won't load at all. This causes certain delays to manifest during presentations, leaving room for awkward pauses and needs to be addressed. This is a small inconvenience compared to the overall benefits of the tool but this, definitely being an area, could be improved for user ease. Review collected by and hosted on G2.com.

The tool’s intuitive interface makes it easy to track user behavior and measure the impact of our marketing campaigns. The real-time data has helped us make quick, informed decisions, Highly recommend it for teams looking to level up their analytics game! Review collected by and hosted on G2.com.

The initial setup can be a bit complex, especially for teams without a dedicated analytics expert. Additionally, some of the more advanced features have a learning curve. Lastly, while the tool integrates well with most platforms, I wish there was functionality to automatically push insights out of HockeyStack and into CRMs, Salesforce, etc. Review collected by and hosted on G2.com.

Hockeystack makes it really easy to see the impact marketing has had on actual pipeline, not just form fills or website conversions.

This is a game changer if you want how your marketing actually impacts sales - not just form fills and website conversions.

And it works even if your CRM data is messy. With Hockeystack, I can see everything from impressions on Linkedin all the way through to closed-won, and all of the interactions and touches inbetween.

It's so simple to install on your site and integrate with your marketing platforms. There have even been additional integrations that the team at Hockeystack has added when we've requested them. I use it everyday, and a lot of my strategy for ABM and growth in the upcoming year will be supported by Hockeystack. Review collected by and hosted on G2.com.

There's a learning curve. You get a lot of value out of the box, but the awesomeness just gets better as you learn all that the product is capable of. Review collected by and hosted on G2.com.

I can quickly see what activities are having an impact, test and iterate. B2B sales cycles can take time, so over the longer term HockeyStack provides a detailed history of a buyer and their company's engagement with our content, website etc. This allows us to validate our approach but also opens our eyes to places where people are being positively impacted during their journey that we're not focusing on. Review collected by and hosted on G2.com.

No real dislikes. The 'template' dashboards created by other marketers could be more accessible - I'd love to be able to one-click replicate a dashboard with the ability to then tweak for our business/use case - I'm pretty sure this is on the roadmap. Review collected by and hosted on G2.com.

As far as multi-touch attribution software goes, HockeyStack is the best. Hands down. You have the ability to understand which channels are contributing to MQLs, SALs and actual closed/won opportunities. It's helped us understand where to put more budget, where to put less and how we might optimize channels that are underperforming. I especially like the lift reports that help us understand the impact a particular piece of content, or campaign or channel has on a prospect becoming a SQL or closed/won opportunity. It's amazing! Review collected by and hosted on G2.com.

There's a steep learning curve here, for me at least. But, their support and customer success has given me the hand-holding I needed to get to a place where I'm proficient in the platform. Review collected by and hosted on G2.com.

HockeyStack is the perfect tool to create cross-platform reports to understand channel and content performance across different marketing activities.

The technical integration was super easy, and we received continuous, outstanding support from their team to help build our reports, answering all of our questions.

Their extensive market knowledge helps us look at signals and trends we would not have thought of otherwise.

The product has a lot of potential, as it constantly evolves - new features are coming out each month to improve UX and the range of use cases for customers. Review collected by and hosted on G2.com.

HockeyStack has its own logic for reports, filters, and segments that need some getting used to.

For this platform to become our go-to reporting solution, we are waiting for some additional features to be rolled out. But we know that they are on the roadmap. :) Review collected by and hosted on G2.com.