HockeyStack Reviews & Product Details

The ability to rely on solid data! There is never any room for error when I am judging the performance of a campaign or ad because I know the data doesn't lie! Review collected by and hosted on G2.com.

It can sometimes be confusing and takes a while to get your head wrapped around, but that is testament to how versatile the product is. Review collected by and hosted on G2.com.

Connecting multiple sources like Ads, CRMs, and website into one reporting view is the core value. Key to us has been attribution on the contact and company level. Customer team has always been great to work with. Review collected by and hosted on G2.com.

This is probably the app that requires the most troubleshooting in our tech stack. It's insanely powerful, but often gets slowed by how cumbersome it can be to use. Lack of any visual customization boggles my mind on a visualization tool. Review collected by and hosted on G2.com.

Once reports and dashboards are set up, it makes checking in on our marketing metrics easy. We feel more in touch with our marketing KPIs because we are not just seeing them once a month. Everything is in one place.

The team is very receptive to feedback when things aren't working like we need/want. If they don't have a capability that we are looking for, they are willing to consider developing it. We have been given helpful advice for how we can improve our reports and the team is quick to respond when we are struggling to create a report. Review collected by and hosted on G2.com.

The initial set up has a bit of a learning curve. It is very intuitive to view the reports when created, but does require some learning to set up. Review collected by and hosted on G2.com.

Being able to see an entire prospect journey is incredibly useful to understand, from a marketing perceptive, what works and what doesn't.

This allows us to understand what helps us generate Pipeline Review collected by and hosted on G2.com.

There is a steep learning curve as it is a platform that can do a lot. Review collected by and hosted on G2.com.

With Mix Modeling, they were able to show impact of everything from Linkedin organic to events that were previously untrackable.

We also have a much better understanding of the impact of our standard paid channels and even a cleared insight into the lift provided by things like our newsletter. Review collected by and hosted on G2.com.

No problems yet. It seems like a great tool and we are just a month into implementation Review collected by and hosted on G2.com.

- We appreciate the flexibility in creating reports and dashboards and the good support we receive.

- Using this platform has provided us with the opportunity to bridge the gap between ad platform metrics and our sales pipeline.

- Thanks to this tool, we can now accurately see the impact of our content efforts on our pipeline Review collected by and hosted on G2.com.

- The platform has a user-friendly interface, but comprehending the data used to generate reports can require some time and effort

- Additionally, the initial setup process was a bit time-consuming for us Review collected by and hosted on G2.com.

It's a great analytics tool, me and my team use it for over 100 hours on a quarterly basis. It allowed us to get a better insight in a many areas, especially:

- website visitor tracking without relying on cookies - this is key since the change in cookie policy;

- user journey, from the 1st ad impression to closed-won deal

- Revenue and ROI Analysis to get a better understanding of what works and actually brings money and what doesn't.

The support team is really responsive, and the setup is quite simple, and you can integrate with other systems in a few clicks. Review collected by and hosted on G2.com.

Nothing, it's a perfect attribution solution.

If I have any issue or request a new feature, the support and tech team are really responsive. Review collected by and hosted on G2.com.

As a marketing team, we've always struggled with attribution. There was never a clear consensus on whether to do first touch or last touch, and none of our tools provided us with any other feasible options. We were also finding that other tools tended to have attribution bias.

HockeyStack has been a great solution to this problem. We can generate more in-depth reports than ever with their great integrations and excellent support. The level of insight that HockeyStack provides into visitor activity is unmatched in the market. This is all paired with a strong set of report-building and intent-scoring features. Our marketing team now has a great set of high-level metrics and easy-to-understand OKR tracking while also being able to dive deeper into journeys when needed.

HockeyStack has also helped our team by enabling us to generate and push leads more easily to our sales team and allowing them to dig deeper into a prospect's journey.

Though the technology is great, I actually think that it's their service that sets them apart. We can rely on their team to be responsive and have 1 on 1 conversations with us whenever we need it. They're also always happy to work with anyone on our team to get them up to speed. They're also quick to investigate data inconsistencies and are responsive to product feedback. They also have a really great onboarding program that focuses on educating their users to be effective with the platform, and they put a lot of time into building out dashboards that your team needs. Review collected by and hosted on G2.com.

I think the only downside to HockeyStack is that the product is quite complex and does take a bit of time to implement. There are a lot of nuances to the tool, and getting up to speed can take some time. Luckily, they walk you through it and are responsive when issues arise.

We have also had occasional performance issues, but these are typically quickly resolved. Review collected by and hosted on G2.com.

HockeyStack has uncovered channel and campaign performance insights that we weren't previously able to track. This data allowed our team to feel confident in making budgeting decisions for 2024. The Hockeystack team has been responsive and very helpful. We've learned a lot but also know we've only scratched the surface with this amazing tool. Review collected by and hosted on G2.com.

There is a bit of a learning curve with Hockeystack. It took us a while to understand the reports and data structures within the tool. Once the foundation was built, things got a lot easier. Review collected by and hosted on G2.com.

- Once up to speed, you can build reports in seconds, providing insights that would take hours of analysis using traditional tools. Funnels, cohort analysis and model comparisons are very convenient to create.

- Having every touchpoint streamlined to the company level really helps finding effective channels/campaigns/ads, while also pinpointing poor ones.

- The team is very responsive, helping you through the onboarding

- Frequent product updates Review collected by and hosted on G2.com.

A steeper learning curve is required to understand Hockeystack's data structure and hierarchy, ensuring that your reports provide the answers to the questions you are seeking. Review collected by and hosted on G2.com.