HockeyStack Reviews & Product Details

HockeyStack's cookieless tracking technology is a legitimate competitive advantage. It works without cookies by default while still capturing the full buyer journey from first visit to closed-won. Review collected by and hosted on G2.com.

You need to buy the account intelligence platform separately which can be expensive for many teams. Review collected by and hosted on G2.com.

If the Hockeystack platform is working as its supposed to it can be great for better tracking efficiency of marketing. The attribution reporting is very powerful. Review collected by and hosted on G2.com.

This product lacks basic QA. Almost every member of my team has had sign on problems, the reports crash often, and it is generally an unstable platform. The docs are often incorrect.

I have not found their support to be helpful. In early days they were responsive but now it takes at least a day to get a response and the information is usually wrong. It is also very unfriendly. I am often made to feel like these bugs are my fault.

We were told when we bought it we could be up and running in a month which was a pipe dream. We were barely up and running 2 months later. Four months later we are starting to be at the point where this is usable. Review collected by and hosted on G2.com.

The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too small or too complex goes unanswered. Review collected by and hosted on G2.com.

The onboarding was a little clunky, but that was likely due to our team transitions. I think a more widespread, generic training at the start would have been helpful in the first few weeks to increase initial adoption across the team. Review collected by and hosted on G2.com.

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data sources, and it immediately began giving us valuable attribution insights. We love how it goes beyond surface-level metrics to reveal a deep understanding of each channel and campaign’s contribution to revenue. The dashboard is clear and lets us quickly dive into granular details whenever we need them.

The customer success team deserves special mention—they are incredibly proactive, checking in regularly and offering thoughtful suggestions that actually make a difference. Their support, coupled with their deep product knowledge, has made our experience exceptional. Review collected by and hosted on G2.com.

Getting all our data sources to align perfectly took a bit of work on our end, especially at the beginning. But the team was always available to help troubleshoot, and they ensured that everything worked smoothly in the end. Review collected by and hosted on G2.com.

Hockeystack provides our team powerful insights that no other tool we have found can uncover. There are unlimited use cases for this tool; every team can find a way to utilize the data that comes from it.

Reporting that used to take me months in our CRM can take me less than an hour in Hockeystack due to their design on the backend with timestamping. It has been a gamechanger and life saver with our rapidly evolving board metrics.

When you go with Hockeystack, you're investing in not only the product, but the people too. Review collected by and hosted on G2.com.

Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, reputation, and customers. Their customer support is up there with how our current CRM's used to be a few years ago (those who know, know).

Set up is a huge learning curve. Lily was amazing in helping us! But even if you get a great CSM, it took weeks for how things work to "click". If you are the one setting up the tool, be prepared to block off your calendar for at least a week to fully dive in.

Find an internal champion (or a few) to learn the ropes and teach/help others as the logic some reporting is not as intuitive as other BI tools or metrics platforms. There are reports that appear to be working, but if you're in doubt check with their support team as you may still have set it up incorrectly due to the advanced backend they have runnning.

As with every start up SAAS product, there are some bugs that need to be worked through, but Buğra and the rest of the team work over time to fix it all. Also, they are hiring more engineers every day and are rapidly working on improving the product. Review collected by and hosted on G2.com.

Based on my experience with attribution systems, there were two choices:

• Hire a team of engineers to design, build, and implement a system (which will often be broken both intellectually and implementation-wise unless they are experienced in attribution systems).

• Or engage HockeyStack, who has obsessed over the B2B attribution problem for years, to implement a flexible attribution system in 4 weeks for a fraction of the cost.

The team was on top of things (Shirley & Buğra) and were super knowledgeable about both the product and B2B attribution; my speed was often the blocker on implementation, which was a refreshing experience!

I believe the choice is clear for anyone in the B2B space. Review collected by and hosted on G2.com.

I had occasional issues with the HubSpot <> HockeyStack integration; however, the team was always on top of it and immediately resolved any issues. Review collected by and hosted on G2.com.

HockeyStack was a suprisingly quick implementation (our SFDC instance is a bit of a hot mess, so I fully expected it to take longer).

Attribution modeling in the platform is simply fantastic, the platform allows marketers to showcase the value-add of marketing activity. The platform is simultaneously able to provide at a glance KPIs and deep insights into channel, activity and tactical performance.

The implementation and customer success teams are amazing. The core strength of HockeyStack is that their team is fully committed to successfully delivering value and it shows in every interaction you have. The leadership of the company is excellent, and they balance technical expertise with excellent communication and fast follow-up. Review collected by and hosted on G2.com.

It took us a long time to pull the trigger on the tool, and we went back and forth on our own assumptions of timing.

In hindsight, it was a waste of time as the tool was up in a couple of weeks, and we were building and delivering insights to the larger marketing team in a month. Review collected by and hosted on G2.com.

The customization, reporting potential, all the data sources in one place, the ability to view so many attribution models, integrating is fairly easy, lots of updates are coming quickly Review collected by and hosted on G2.com.

The platform is a bit buggy, still need some refinement on how the platform is designed/laid out, wish to be able to add rich text modules on dashboards Review collected by and hosted on G2.com.

Hockeystack is a very flexible tool - every single touchpoint or definition can be tailored so that it fits our business' needs.

This means that once deployed, its data is relevant to us and provides useful insights that can help inform us of campaign performance and channel ROI. Review collected by and hosted on G2.com.

The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from the ground up, including segmentations, goal definitions, touchpoint definitions, etc.

Therefore, the initial deployment can be quite a bit time-consuming. Review collected by and hosted on G2.com.

With Hockeystack, we've been able to make thoughtful decisions around which marketing tactics are producing impactful results on pipeline and closed-won business. We use the tool on a daily basis to measure performance against goals, highlight themes/topics resonating with prospective buyers, and proof out the value of marketing investments. We also measure performance marketing influence, pacing, and holistic conversion rates throughout the funnel. Review collected by and hosted on G2.com.

Since many stakeholders work outside the platform, it can be tough to embed or export reporting elsewhere for broader visibility. In the future it'd be fantastic to be able to embed reports in external presentations, or export .pngs to be embedded in slides. It can also be overwhelming sorting through many dashboards and reports, so enabling teams with folder functionality would be helpful as well! Review collected by and hosted on G2.com.