HockeyStack Reviews & Product Details

Tying pipeline and revenue to your marketing efforts has never been easier than with Hockeystack. This is a huge improvement from all the previous attribution platforms I worked with. I also appreciated the ease and speed of implementation, as well as the time the Hockeystack team invested in helping us build our dashboards and answering our questions. Review collected by and hosted on G2.com.

I can't think of something I dislike about Hockeystack. Every time we reported missing functionality, the team already had it on their roadmap. Review collected by and hosted on G2.com.

Before Hockeystack, I could track content marketing's impact on opportunities and revenue to an extent, but I knew I were significant gaps in our attribution model. For one, we were only tracking "first-source" content - and still not thoroughly capturing all the opportunities generated from content efforts.

With Hockeystack, I'm now able to track "first-source" content opportunities more accurately, track "content-touchpoints" for all content-influenced deals, and much more.

Hockeystack's "users" feed is especially useful for us, as many of our leads aren't accurately tracked in SFDC. With Hockeystack, I can simply search for a company's website domain or individual lead's email in its tracking tool, and it provides me with a detailed, holistic journey of each page and action a user has taken from first landing on our website, booking a demo, and going through our sales journey. This greatly improved our marketing team's ability to attribute sources to new opportunities and closed deals.

Additional pros of Hockeystack include:

- It was simple to set up, with a single script in our website's header.

- Its dashboards and reports are easy to create.

- Its customer success and product teams are both responsive and helpful, creating us a Slack channel for all requests, using our feedback to prioritize product updates, and making sure we're getting value from the tool. Review collected by and hosted on G2.com.

Hockeystack is a new SaaS platform, which means it has little support documentation when setting up dashboards. I typically like to learn a new product through in-depth documentation and Youtube tutorials. However, I overcame this through the simplicity of Hockeystack's report and dashboard creation features and our helpful customer success manager. Review collected by and hosted on G2.com.

HockeyStack has brought unparalleled clarity to our LinkedIn campaigns' revenue attribution. With detailed insights, it's a game-changer for optimizing marketing efforts. Plus, their team's eagerness to help is truly exceptional. Highly recommended! Review collected by and hosted on G2.com.

There's a slight learning curve to get started with HockeyStack, and we wish we had been provided with more educational onboarding materials when we first started with HockeyStack. Review collected by and hosted on G2.com.

Before HockeyStack, we struggled to do two things: figure out the best metrics to be tracking and to track them in a way that wasn't overly manual.

With HockeyStack, we were able to shed light on the dark funnel via hybrid attribution (both self-reported and software-based). We could also track all the relevant and vital metrics we see in Google Analytics but in a more unified way: the entire customer journey. The tool also enabled much more robust reporting on various aspects of our marketing efforts than HubSpot Reports, which we've found lacking. And HockeyStack took us out of manual Google Sheets and into easy-to-view dashboards that our executive team can use as well. Review collected by and hosted on G2.com.

There's a bit of a learning curve with some of the custom reports and dashboards, but the HockeyStack team is available via a shared Slack channel and regular CS calls, so it wasn't hard to get up to speed. Review collected by and hosted on G2.com.

Hockeystack makes attribution very easy and it was very easy to set-up. The support we recieved from the team is commnedable. Review collected by and hosted on G2.com.

There are a few more basic things that the platform in terms of vizualizations such as descriptions, nested cards etc. but the team has been very open to suggestions and we should see these soon. Review collected by and hosted on G2.com.

It's incredible how flexible Hockeystack is since it allows us to have all our data in one place more than any other platform.

Also, the team is amazingly helpful in assisting us with how to create reports according to our needs. Review collected by and hosted on G2.com.

Since Hockeystack is super flexible, it is not always too straightforward to put together some reports, but this is due mainly to the fact that you can do almost anything on the platform. Review collected by and hosted on G2.com.

HockeyStack is extremely customisable and lets you see as much or as little of the customer journey as you want. What is most impressive is how is is so powerful but doesn't feel overwhelming to use. Review collected by and hosted on G2.com.

While I said it isn't overwhelming, there are ways to use HockeyStack and utilize it that you may have not thought about at first, so for someone first using it, it might take some playing around to see what best works for you. Review collected by and hosted on G2.com.

Great tool for monitoring campaign performance across end to end customer journeys, all in a single view. Review collected by and hosted on G2.com.

Report creation can get a little confusing at Ad to CRM status level reports. Review collected by and hosted on G2.com.

Helping see and interpret our data differently when thinking about 'attribution', understanding what's working or not working, and decisions on which channels to invest in. HockeyStack's team is very supportive as well; the teams insights and collaboration is what makes it more than just tracking attribution Review collected by and hosted on G2.com.

Dashboard loading time with its interface Review collected by and hosted on G2.com.

The detailed insights provided by Hockeystack are a game-changer for B2B marketers in helping to prove impact from marketing campaigns, in ways that no other platform can provide.

The Linkedin impression and engagement tracking in particular has helped us to finally prove indirect influence from our Linkedin campaigns.

The team are super helpful and responsive to questions and feedback. Review collected by and hosted on G2.com.

Nothing to dislike. The team is constantly adding new features to further improve the product. Review collected by and hosted on G2.com.