Hightouch Pros and Cons

HighTouch allows me as a product manager to tweak and edit our data integration between our platform/data warehouse and our CRM tool, HubSpot. Its connection with mongo and snowflake allows us to easily filter and query the data before we sync it. Review collected by and hosted on G2.com.

HighTouch needs to improve their error reporting, especially for large batches. Right now it takes a long time to generate the error report in a CSV with line items but it would help us better troubleshoot to be able to get this faster/at all. Also needs better logging when errors occur. Review collected by and hosted on G2.com.

Easy to use interface, such that you can set up sources, destinations and syncs within minutes. I love the sequences feature, which helps to ensure that the syncs are run in sequence. Integration with commonly used platforms are a breeze. Without hightouch, we would be spending so much more time in developing solutions rather than activating campaigns and analyzing data. Love it!

Customer support is fantatstic too. Highly recommended! Review collected by and hosted on G2.com.

Pricing model could be more friendly for start-ups by going by number of destinations instead of number of syncs. Reason being, there are many individual use cases, that require separate syncs, so it is difficult to limit the number of syncs. Review collected by and hosted on G2.com.

It integrates with all the different tools we use, and was the only solution I could find that does this. Other similar software would integrate with most, but lack 1-2. This was allowed me to integrate our database, to our CRM, and our CSP (and more). Review collected by and hosted on G2.com.

If you have limited data you need to sync then it's a great starter solution. But it gets very expensive if you need to use the paid solution. Review collected by and hosted on G2.com.

Once it's properly setup, it's easy to understand the basic features. Building models and activating syncs is very straightforward. The customer support works very well in the slack channel, although other messaging tools could be supported. Review collected by and hosted on G2.com.

The usability and smoothness of interface usage could be improved. The possibility of ordering the lists of models and sycns would be very helpful, for example. Also, I would like to have the option to duplicate syncs to reuse some settings (with option to change de model). Review collected by and hosted on G2.com.

The global experience is nice, the web interface, drag and drop and "json" edition, github integration, the ability to tag different assets...

The integration with dbt is really deep (access to models and also jobs) Review collected by and hosted on G2.com.

Investigation on warnings and errors can be improved. Also it's not always clear what is the strategy implemented to change the data (what if data is already good in the destination?).

It's an expensive tool, so it's worth it if you have multiple sync per destionations. Review collected by and hosted on G2.com.

Hightouch is an extremely flexible platform, when we're deciding how to do something I can't tell you how many times the answer is "we can do it with hightouch". Review collected by and hosted on G2.com.

The most difficult part of using hightouch is how the user needs to be extremely careful with their primary keys, especially with event driven syncs. I wouldn't necessarily trust a less experienced analyst or engineer to get everything set up correctly. Review collected by and hosted on G2.com.

The ability to reverse ETL sync to push data into third-party platforms increases data accessibility. Review collected by and hosted on G2.com.

I haven't seen nor come across anything I dislike about the product. Review collected by and hosted on G2.com.

AI Decisioning for create personalized user jorney.

I love the idea to connect hightouch with my actual CDP from Insider and operate some AI tools Review collected by and hosted on G2.com.

Maybe, include BR suport for brazillian customers Review collected by and hosted on G2.com.

Easy to integrate with diffrent destinations. They have good customer support. Nicole DeSantis from customer support has helped me debug issue faser and very responsive. Review collected by and hosted on G2.com.

Schema and debugging was harder to setup initally. Review collected by and hosted on G2.com.

There's a seamless workflow for our data team to create data frames, and for systems owners to connect that data. Review collected by and hosted on G2.com.

Its object associations in HubSpot could be improved Review collected by and hosted on G2.com.