GRIN Pros and Cons

GRIN is a great tool for researching influencers, with detailed and quick-to-load audience reports. Its Activations tool helps us and our creators keep track of their partnerships - in particular, I love that we're able to customize it per each creator's individual deliverables. It also helps us communicate with influencers efficiently through email templates. Its integration with Shopify makes it quick and simple to set up and run affiliate programs, while its content library helps manage assets efficiently. The UX is clean and straightforward, onboarding was fairly simple, and it's competitively priced within the industry. Review collected by and hosted on G2.com.

GRIN has some limitations around the number of audience reports you're able to pull, which can be challenging when you're conducting a big influencer search .It's currently not able to pull audience reports for TikTok, although I understand that feature is being added shortly. It also requires affiliate payments to be pushed through manually vs. automatically. Review collected by and hosted on G2.com.

We've been using GRIN across our portfolio of brands, and it has completely transformed the way we manage influencer relationships. From contracts to payments, the platform makes everything seamless and efficient, saving us hours of manual work.

One of the biggest advantages is the ability to centralize all our partnerships in one place. We can easily track influencer performance, automate payments, and ensure contracts are managed properly—eliminating the headaches of chasing invoices or lost paperwork. The transparency and organization GRIN provides have allowed us to scale our influencer programs effortlessly across multiple brands.

The platform’s user-friendly interface and automation features have also been a huge plus. Whether onboarding new creators, tracking campaign performance, or ensuring timely payouts, GRIN keeps everything running smoothly. Their customer support team is also incredibly responsive and helpful whenever we need assistance.

If you're looking for a robust influencer marketing solution that simplifies operations while maximizing efficiency, GRIN is hands down the best choice. Highly recommend! Review collected by and hosted on G2.com.

However, one challenge we’ve encountered is that the creator database isn’t pre-vetted. Instead of a curated list of vetted influencers, it’s essentially an extensive directory of social users, which means we have to do a lot of our own filtering and research to find the right partners. While this isn’t a dealbreaker, it does add an extra step to our workflow. Review collected by and hosted on G2.com.

What i love about grin is that it is easy to navigate and communicate with each creator on this platform. Super organized and quickest way to work with talent. The custome support team is always great and there to help you if you ever do get stuck. Review collected by and hosted on G2.com.

I wish that you are able to find creators based on location, however i know this is something that grin is working on creating for their users. Review collected by and hosted on G2.com.

Grin is an end-to-end influencer management platform that has made our program scalable and measurable. Before Grin, everything from sourcing, emailing, noting deliverables and following up to see if deliverables had been shared was manual and time-consuming. Grin has streamlined this; the saved email templates, activations where you can easily adjust the deliverables (tasks) and products, quickly see who has shared what and follow up on outstanding deliverables is SO easy. Also, being able to see and download shared content to reuse on our channels is great. One of the best parts is seeing the insights from the shared content and being able to report on the best content and metrics in our monthly social report. Review collected by and hosted on G2.com.

It's quite expensive. Not having an onboarding session (due to our budget restraints) caused a few errors when setting up our activations as we didn't fully understand how they worked. Review collected by and hosted on G2.com.

- Decent sourcing feature with various filters to help narrow down results

- Curated lists feature is helpful for extra support with sourcing from the Grin team

- Platform is intuitive and easy to learn for both brand and creators

- Activations and individual collaborations are easily customizable

- Straightforward contracting process with creators

- Allows us to easily deposit funds and issue payments to creators Review collected by and hosted on G2.com.

- Some discrepancies with creator metrics

- Bugs that need to be flagged to support team

- Support team is helpful but resolutions can be delayed at times Review collected by and hosted on G2.com.

Grin has been great for growing our ambassador program. From recruiting to managing creators, GRIN has been such a great help. The platform allows me to create campaigns with ease, manage creators, download their content, and report back to internal teams in a very user friendly fashion. Review collected by and hosted on G2.com.

I love the content approval feature in GRIN but would love to be notified when content is submitted so I can go in and. approve in a timely manner. Right now, I have been having to go in manually and sometimes dont approve content as fast as I would like. Review collected by and hosted on G2.com.

Love the ability to manage campaigns end to end, from identifying influencers to payment. The search feature, campaign setup, payment, and email is all very easy to use. Being able to sort lists of creators by tags, contact date, amount of conversions - all very useful to work with large groups of people. Influencer search feature has improved a lot in the last month. Review collected by and hosted on G2.com.

As with any platform, it experiences bugs or the site can get bogged down and work slowly, which can intefere with efficiency. The support team is responsive but it can take several hours. This can be a problem if campaigns or data needs to be reviewed immediately. Review collected by and hosted on G2.com.

After managing everything in Excel, switching to GRIN has been a game-changer for our influencer management workflow. It’s made scaling and working with more creators seamless, saving us time and effort. The interface is smooth, and the team behind it is incredibly helpful. Highly recommend! Review collected by and hosted on G2.com.

The only downside is that sometimes things take a little bit to sync, but overall, it’s a minor issue compared to the efficiency and scalability the platform provides. Review collected by and hosted on G2.com.

The most helpful part of GRIN is being able to centralize all emails from influencers, utilizing templates and automated follow-up emails to increase turnout rates. I also enjoy how creating activations for campaigns is seamless, whether campaigns are big and small. Email and social media channel integration is far from complicated. I am able to see influencer content on the app easily without having to track them manually. Review collected by and hosted on G2.com.

I do not like how sometimes analytics can take long to load or bug out on GRIN. Review collected by and hosted on G2.com.

The closer connection to our influencers that I've been able to gain using the platform is truly my favorite. Being able to see all of their performance metrics in one place has made it so much easier to highlight and uplift members of our program. This is a program we were easily able to integrate into our every day work flow. Review collected by and hosted on G2.com.

I wish I could've seen more updates happen to the workflow and reporting on individual creators. There's a lot of manual work that would happen here as we brought new creators into our program, and while GRIN brought out many new updates this year, I didn't see much change there. Integrating AI into this platform is nice, but it's really not a priority or much of a help to us. Review collected by and hosted on G2.com.