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Google Marketing Platform Reviews & Product Details

Arpan M.
AM
Growth Consultant
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Google Marketing Platform?

Google Marketing Platform is like the one-stop shop for a digital marketer. It seamlessly integrates with all google products and allows the brand to fine-tune its campaigns across the product marketing cycle. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

One place for analytics and marketing(Video, display and search) with state of the art marketing tools makes it the preferred destination for any brand to kickstart their performance marketing campaigns on the Google platform. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Google display has worked very well for remarketing funnel drop-offs and hence helped in improving retention. It has also provided a stable revenue-generating advertising channel in search advertising. Review collected by and hosted on G2.com.

Google Marketing Platform Overview

What is Google Marketing Platform?

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Google Marketing Platform Details
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Product Description

Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.


Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000
Total Revenue (USD mm)
$182,527
Description

Organize the world’s information and make it universally accessible and useful.


CA
Overview Provided by:
Associate Product Marketing Manager

Recent Google Marketing Platform Reviews

Rachel P.
RP
Rachel P.Mid-Market (51-1000 emp.)
2.5 out of 5
"Essential but deliberately complex"
You can't do digital marketing without it and it's nice that all the products are in the same family- google analytics, google tag manager, google ...
AB
Adan B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Very easy integration"
The integration whit the customer journy
Arpan M.
AM
Arpan M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Google Marketing Platform is the best thing to streamline your marketing spend across channels!"
Google Marketing Platform is like the one-stop shop for a digital marketer. It seamlessly integrates with all google products and allows the brand ...
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Google Marketing Platform Media

Google Marketing Platform Demo - doubleclick
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Google Marketing Platform Demo - doubleclick
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Have you used Google Marketing Platform before?
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Video Reviews

294 out of 295 Total Reviews for Google Marketing Platform

4.1 out of 5
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Google Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Google Marketing PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jaysid S.
JS
training institute
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Google Cloud?

A Best Part I like About it's scalability allow easily scle resources up&down as well ease of use it's connected with global network like low latency and high availability as well integration with software where you want save data in cloud also google other services like workshops engine also implemented in ai Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

there as major problem with pricing also limited availability need to learn about its curve those are common concerns google cloud is highly regarded for features and capabilities Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

major problem solved regarding seurity as well data analytics

google cloud help you with global network so it's high availability for making with global business overall Google cloud is reliable scalable cloud safe and secure solutions for business growth and innovation Review collected by and hosted on G2.com.

Sindy V.
SV
Project Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Cloud?

Google cloud is easy to use and its helpful to have files on the cloud so I can work from any device. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

Live support is difficult to come across. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

It makes it easier to work across devices and with teams. Review collected by and hosted on G2.com.

Tebogo H.
TH
Social Media Marketing Manager and Brand Identity Designer
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Google Cloud: Google Marketing Platform
What do you like best about Google Cloud?

That it allows users to create and run virtual machines

Cloud Storage and also provides scalable object storage for developers and enterprises. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

The Free Tier provides limited access to many common Google Cloud products and services even though it is free of charge. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Byllowing me to store large amounts of data and perform big data analytics to gain insights into customers. Review collected by and hosted on G2.com.

Vedant D.
VD
Senior Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Cloud?

The user-friendly interface and detailed documentation make it easy. Also it is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

service disruptions, due to technical issues, need to learn new features. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Automating processes and leveraging powerful analytics,

Decision making has been easy. Review collected by and hosted on G2.com.

Aparna B.
AB
Online marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
Products used within Google Cloud: Google Marketing Platform
What do you like best about Google Cloud?

Excellent and reliable secure plateform . Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

Surching the data is hard to finding and so very confusion anf it's not friendly. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Google cloud is very helpful In the marketing and so friendly . Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
Products used within Google Cloud: Google Workspace, Google Marketing Platform
What do you like best about Google Cloud?

Everything in Google cloud is attractive and useful to me Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

The premium prices are bit higher but it offers some discount to some people Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

I use to freelance Web pages and using googlemarketing platform i extend my work or services Review collected by and hosted on G2.com.

Ishan M.
IM
Affiliate Network Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Marketing Platform?

The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across multiple channels. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Although Google marketing platform is best for holistic campaigns but it costs so much for marketers like us and sometimes it's not so affordable for small marketers. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Google Marketing Platform solving our problem of running holistic campaigns for our merchants across multiple channels. It provides us with innovative marketing solutions for our travel merchants with contextual targeting and geo-targeting. Review collected by and hosted on G2.com.

Shayan S.
SS
Technical Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Marketing Platform?

Google Marketing Platform consists of different tags like Google AdWords Remarketing and Google AdWords Conversion, which we set up in our Google Analytics account using GTM, which is super straightforward Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Google Marketing Platform Premium consists of Analytics 360,Tag Manager 360, Search & Ads 360 and Display Video 360, which all are premium paid products most applicable to big enterprises Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Google Ads is a productive tool that brings new customers to our e-commerce websites.All Ads server either through Google SERP pages,Display Ad etc can be tracked in a single Google Marketing Platform instances easily Review collected by and hosted on G2.com.

AB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Google Marketing Platform?

The integration whit the customer journy Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Integration with platforms outside to google Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

The sending campaigns to my customers Review collected by and hosted on G2.com.

Rachel P.
RP
Senior Director, Marketing and Communications
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Google Marketing Platform?

You can't do digital marketing without it and it's nice that all the products are in the same family- google analytics, google tag manager, google ads, etc. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

All of the platforms keep updating and i feel like they are deliberately complex so you have to watch endless videos or work with a vendor to use them properly. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Putting ads on google, tracking web site traffic and analyzing data , installing codes on my website for tracking things in our crm and other partners such as Facebook ads Review collected by and hosted on G2.com.