• flexibility of provided web blocks; customer service; product improvements Review collected by and hosted on G2.com.
The brand management features are over-built for our needs; we pay for those features, but don't use it at all. Would love to pay only for what we need/use. Review collected by and hosted on G2.com.
202 out of 203 Total Reviews for Frontify
Overall Review Sentiment for Frontify
Log in to view review sentiment.

Frontify is a great tool for having all our brand assets in one place. It's great at organizing and creating cohesive tool kits for certain marketing activities and our rep is super helpful and gives us all of the updates we need. It's very easy to use, intuitive and clean. love the features like tagging/being able to edit metadata and the uplaoding process is great and makes sense Review collected by and hosted on G2.com.
there are a few issues we have found, there are new parts of frontify being added all the time so sometimes existing ways of working become broken because of that and we have to figure out a different way of doing this. The customixe/template feature sometimes has issues and we have run into several complaints from people that say that things occasionaly stop working. Review collected by and hosted on G2.com.

Frontify is easily the best and most consistent data asset management platform that we've used here at AEG to date. It was very easy to implement for our team once we familiarized ourselves with the platform, and it's been very easy to integrate our assets as needed. We love the ability to use metadata and tags as well as its ability to restrict access to specific folders for certain users in our company. It's been easy to find our assets from the search and we use it on a daily basis at this point! Review collected by and hosted on G2.com.
Initially, it was definitely a learning curve to learn how to properly use and set up the platform for our team, but once we got the hang of it, it's been easy to maintain since. One con is that there isn't always a preview for certain file types (such as .pptx), but I know updates are to come! Review collected by and hosted on G2.com.

Frontify transformed the way our organization handles brand management, and we use it every day. The platform offers a comprehensive set of features that streamline our branding and marketing processes and enables collaboration across teams and with external partners. It has not only simplified our processes but also elevated the consistency and quality of our brand presence. For any organization looking to streamline their brand management, Frontify comes highly recommended. Review collected by and hosted on G2.com.
Our success CSM very helpful with the onboarding process, but the learning curve for the platform can be a little steep, especially for creatives who do not have an asset management background. When questions or issues arise, we've been able to use Frontify's chat service to effectively resolve our issues. Review collected by and hosted on G2.com.
The business case it valuable - being able to manage and distribute brand assets. As a one source of truth, it is an important tool for keeping brand consistency.
Also, Review collected by and hosted on G2.com.
The user experience and the page builder in general is horrible.
For instance, font-sizes in the menu and the logo size is not set globally - you actually have to set it for each page. Imaging the amount of time it takes to update a menu for multiple pages. Review collected by and hosted on G2.com.
Frontify is an excellent platform for consolidating all our brand assets in one central location. It makes organising and assembling comprehensive toolkits for various marketing campaigns easy. Our account manager is fantastic—always providing timely updates and offering great support. The interface is user-friendly, intuitive, and streamlined. We really appreciate the smooth, straightforward uploading process. Review collected by and hosted on G2.com.
We had some minor issues with our self serve assets but Frontify have been very good working with us to rectify those. Review collected by and hosted on G2.com.
Easy to use, drag and drop, makes it easy to organize assets, can share amongst multiple designers to work on. Review collected by and hosted on G2.com.
Not as customizable as I would like. More intuitive for non-web of PC designers. A lot of the interface seems geared to designers who are comfortable or have some developers knowledge. It would be nice if it was more intuitive for designers who live in Adobe Illustrator or Photoshop programs. Can be glitchy sometimes and need to find workarounds to get the site to work the way I want. A better way to export would be ideal, this should eliminate the need to design in another program but have seen exchanges related to the need for a shareable PDF guideline creation as this isn't really an option in Frontify. I know you can export a PDF but it's not very professional looking. No easy way to share without publishing or a log-in, say when needing to share with a client or for internal review during creation, this could also be the need for a better way to export. Review collected by and hosted on G2.com.
How much possibilities it present to create a brand portal, with all the guidelines, in a straighforward and easy way.
Sublime customer support. Review collected by and hosted on G2.com.
Some limitations of the blocks available. Review collected by and hosted on G2.com.
The easy edit mode and the capacity to build your own pages Review collected by and hosted on G2.com.
the small banner at the top of the pages, needs more flexibility of work, it's not very responsive either for mobile experiences. Review collected by and hosted on G2.com.
As a Senior Brand Manager, I have been using Frontify for almost a year now. It has significantly streamlined our brand management processes and has truly been a game-changer.
Everyone in the company, from in-house designers to the average user, has been using and is impressed by the platform. The Frontify Desktop App, in particular, has been a game-changer for our designers, enhancing their productivity and workflow.
It's hard to imagine how we managed our day-to-day brand activities before Frontify. The platform has made such a positive impact on our efficiency and consistency.
Also, the customer support is exceptional, always ready to answer questions and solve problems, regardless of complexity. Their dedication to customer satisfaction is evident and greatly appreciated. Review collected by and hosted on G2.com.
The back-end can be somewhat complex, and there is a steep learning curve initially. However, the Frontify team consistently takes client feedback seriously and makes continuous improvements to enhance user experience dealing with the back-end. Review collected by and hosted on G2.com.
What I like most about Frontify is the flexibility of the building blocks. They make it easy to quickly build and adapt content on the fly. Thanks to this, we were able to launch our brand page in no time and continue refining it step by step, making it a truly agile process. Additionally, the support is outstanding. Whether through the chat function on the platform or our dedicated support contact, responses are always fast and solutions are provided quickly. Review collected by and hosted on G2.com.
The UI/UX could use some refinement. At times, it takes too many clicks to complete simple tasks, particularly when using the template function. This can be frustrating and time-consuming, both for us and our end users. Additionally, user management is a bit confusing. There are multiple ways to invite users to the guidelines, but not all options offer the same functionality, such as setting time-limited access. Review collected by and hosted on G2.com.