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Frontify Features

What are the features of Frontify?

Interface and Performance

  • Import/Export
  • Organizational Interface
  • Search
  • File Preview

Asset Management

  • File Types
  • Metadata
  • File Transformation
  • Versioning
  • Expiration
  • Brand Guidelines

Media Types

  • Video
  • Images

Administration

  • Workflow Management
  • User, Role, and Access Management
  • Brand Portal

Filter for Features

Interface and Performance

Import/Export

Based on 91 Frontify reviews and verified by the G2 Product R&D team. Import and export large media files or folders into or from the database quickly and efficiently.
84%
(Based on 91 reviews)

Organizational Interface

Based on 91 Frontify reviews and verified by the G2 Product R&D team. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
85%
(Based on 91 reviews)

Search

Based on 95 Frontify reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata.
80%
(Based on 95 reviews)

File Preview

Based on 98 Frontify reviews and verified by the G2 Product R&D team. Able to easily preview large image files and video storyboards.
84%
(Based on 98 reviews)

Analytics

Provides insights into the performance of digital content across its entire lifecycle. This feature was mentioned in 66 Frontify reviews.
79%
(Based on 66 reviews)

Asset Management

File Types

Based on 106 Frontify reviews and verified by the G2 Product R&D team. Software supports a wide range of file types.
87%
(Based on 106 reviews)

Metadata

Based on 90 Frontify reviews and verified by the G2 Product R&D team. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
84%
(Based on 90 reviews)

File Transformation

Based on 80 Frontify reviews and verified by the G2 Product R&D team. Automatically or manually convert files into different sizes or file types within the DAM system.
80%
(Based on 80 reviews)

Versioning

Based on 75 Frontify reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same asset.
80%
(Based on 75 reviews)

Expiration

Based on 71 Frontify reviews and verified by the G2 Product R&D team. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
83%
(Based on 71 reviews)

Watermark

Apply visual watermarks to images and video. This feature was mentioned in 49 Frontify reviews.
78%
(Based on 49 reviews)

Digital Rights ManagementView full feature definition

See feature definition
Based on 66 Frontify reviews and verified by the G2 Product R&D team. Manage the licensing and copyright information for assets within the DAM system.
85%
(Based on 66 reviews)

Brand Guidelines

Based on 91 Frontify reviews. Houses an organization's brand guidelines in a centralized location within the digital asset management platform
93%
(Based on 91 reviews)

Media Types

Video

Based on 76 Frontify reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit video media files.
80%
(Based on 76 reviews)

Audio

Based on 55 Frontify reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit audio media files.
81%
(Based on 55 reviews)

Images

Based on 100 Frontify reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files.
90%
(Based on 100 reviews)

Administration

Workflow Management

Based on 77 Frontify reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
81%
(Based on 77 reviews)

User, Role, and Access Management

Based on 101 Frontify reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
85%
(Based on 101 reviews)

Brand Portal

Based on 100 Frontify reviews and verified by the G2 Product R&D team. Publish media or media collections to your website or share externally via temporary hyperlink.
91%
(Based on 100 reviews)

Integration with Creative Software

Based on 68 Frontify reviews and verified by the G2 Product R&D team. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
75%
(Based on 68 reviews)

Integration with Marketing Software

Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. This feature was mentioned in 50 Frontify reviews.
74%
(Based on 50 reviews)

Authoring Tools

Ad Templates

As reported in 24 Frontify reviews. Offers pre-made ad templates that can be filled in.
81%
(Based on 24 reviews)

Automated Ad Creation

Auto-creates ads using templating and/or data. This feature was mentioned in 14 Frontify reviews.
73%
(Based on 14 reviews)

Lanugage Translation

Provides tools to produce ads in multiple languages. This feature was mentioned in 15 Frontify reviews.
69%
(Based on 15 reviews)

Testing Tools

Dynamic Versioning

As reported in 15 Frontify reviews. Allows for multiple versions of a marketing campaign to be run simulanteously.
73%
(Based on 15 reviews)

A/B Testing

As reported in 11 Frontify reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
67%
(Based on 11 reviews)

Publishing Tools

Demand Side Platform Built-in

As reported in 10 Frontify reviews. Provides a demand side platform within the software itself for ad distribution.
62%
(Based on 10 reviews)

Demand Side Platform Integration

Offers integrations with outside demand side platforms for ad distribution. 11 reviewers of Frontify have provided feedback on this feature.
59%
(Based on 11 reviews)

Campaign Scheduling

Based on 10 Frontify reviews. Schedules marketing campaigns.
57%
(Based on 10 reviews)

Performance Tracking

Dashboard

As reported in 53 Frontify reviews. Provides a dashboard containing an overview of the design system's data and brand's analytics
81%
(Based on 53 reviews)

Asset Performance

Based on 44 Frontify reviews. Analyses brand asset performance - provides insight into who is using them, how they are being used and how often
77%
(Based on 44 reviews)

Template Usage

Offers insight into how which design templates are being used, by whom, and how often This feature was mentioned in 43 Frontify reviews.
76%
(Based on 43 reviews)

Functionality

Design Templates

Allows users to create design templates and save them in a library for other team members to utilize when making on-brand visuals This feature was mentioned in 43 Frontify reviews.
78%
(Based on 43 reviews)

Workflow Management

Provides a platform where design projects can be managed 39 reviewers of Frontify have provided feedback on this feature.
76%
(Based on 39 reviews)

Collaboration

Based on 43 Frontify reviews. Allows various creators and stakeholders to collaborate on design projects in real-time
82%
(Based on 43 reviews)

Educational Resources

As reported in 47 Frontify reviews. Offers educational resources to help users learn about branding and design
80%
(Based on 47 reviews)

Editing

Photo editing

Based on 32 Frontify reviews. Offers image editing capabilities.
57%
(Based on 32 reviews)

Resizing

Based on 34 Frontify reviews. Provides image and video resizing tools.
66%
(Based on 34 reviews)

Video editing

Offers video editing capabilties. This feature was mentioned in 32 Frontify reviews.
48%
(Based on 32 reviews)

Integration with editing tools

Integrates with external image and/or video editing tools. This feature was mentioned in 32 Frontify reviews.
59%
(Based on 32 reviews)

Search

Filtering

As reported in 34 Frontify reviews. Provides filters to help search for assets.
73%
(Based on 34 reviews)

Pinned search

As reported in 32 Frontify reviews. Allows users to save a specific search result at the top of the search results page.
71%
(Based on 32 reviews)

Auto tagging

Auto-tags assets based on AI detected descriptive markers. 34 reviewers of Frontify have provided feedback on this feature.
72%
(Based on 34 reviews)

Suggested search

Provides users with suggestions for related or similar keywords to help refine search queries. 34 reviewers of Frontify have provided feedback on this feature.
73%
(Based on 34 reviews)

Permissions

Content expiration

As reported in 31 Frontify reviews. Sets expiration dates on assets after which they can no longer be accessed or used
76%
(Based on 31 reviews)

Asset permissions

Provides permissions controls to manage who can access and/or edit assets. 36 reviewers of Frontify have provided feedback on this feature.
81%
(Based on 36 reviews)

Access requests

Allows users to request access to assets. This feature was mentioned in 36 Frontify reviews.
85%
(Based on 36 reviews)

Platform

Customizable brand guidelines

Allows users to create brand guidelines at a company level, channel level, and campaign level. This feature was mentioned in 37 Frontify reviews.
86%
(Based on 37 reviews)

Collaboration

Provides collaboration tools to allow teams to share and comment on assets. This feature was mentioned in 36 Frontify reviews.
80%
(Based on 36 reviews)

Templates

Provides premade organization templates to help users organize and structure their brand assets. This feature was mentioned in 36 Frontify reviews.
69%
(Based on 36 reviews)