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Frontify Reviews & Product Details

Cameron E.
CE
Creative Design Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Frontify?

Frontify is easily the best and most consistent data asset management platform that we've used here at AEG to date. It was very easy to implement for our team once we familiarized ourselves with the platform, and it's been very easy to integrate our assets as needed. We love the ability to use metadata and tags as well as its ability to restrict access to specific folders for certain users in our company. It's been easy to find our assets from the search and we use it on a daily basis at this point! Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Initially, it was definitely a learning curve to learn how to properly use and set up the platform for our team, but once we got the hang of it, it's been easy to maintain since. One con is that there isn't always a preview for certain file types (such as .pptx), but I know updates are to come! Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Unlike previous DAMs we've tried, Frontify's ability to restrict certain groups/users' access to certain folders and files is the most beneficial feature for our team, as well as how easy the search feature is once you've updated metadata and tags accordingly. Review collected by and hosted on G2.com.

Frontify Overview

What is Frontify?

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™.

Frontify Details
Product Website
Languages Supported
German, English, French, Dutch
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Product Description

Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.

How do you position yourself against your competitors?

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. We're the best DAM for Enterprise and Mid-Market companies who need consistency, ease of use, scalability, and customization.


Seller Details
Company Website
Year Founded
2013
HQ Location
St.Gallen, Switzerland
Twitter
@Frontify
2,835 Twitter followers
LinkedIn® Page
www.linkedin.com
298 employees on LinkedIn®
Description

All your brand assets in one place: Frontify is a cloud-based,brand-building platform that combines DAM, brand guidelines, and templates into a collaborative single source of brand truth.


Chris H.
CH
Overview Provided by:

Recent Frontify Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Good and efficient program. Only difficult to work with because of some unexpected errors sometimes"
To make sure the whole company knows about the right branding
JT
Jakob T.Mid-Market (51-1000 emp.)
2.5 out of 5
"Bad user experience. Great customer service."
The business case it valuable - being able to manage and distribute brand assets. As a one source of truth, it is an important tool for keeping bra...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Easy to use, powerful and customisable"
Frontify is an excellent platform for consolidating all our brand assets in one central location. It makes organising and assembling comprehensive ...
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Frontify Media

Frontify Demo - Brand portal
Uniquely personalized — Connect, modify and customize for a truly personalized end to end experience
Frontify Demo - DAM
Truly intuitive — Simplify how you organize and share your assets, allowing anyone to discover and contribute
Frontify Demo - Brand guidelines
Meaningful context —Give context to your assets, enabling everyone to use them correctly
Frontify Demo - Brand templates
Easily scalable — Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI
Play Frontify Video
Play Frontify Video
Play Frontify Video

Official Interactive Demo

Frontify demo available

Try an interactive demo created by the software seller (right here on G2).

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203 out of 204 Total Reviews for Frontify

4.5 out of 5
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203 out of 204 Total Reviews for Frontify
4.5 out of 5
203 out of 204 Total Reviews for Frontify
4.5 out of 5

Frontify Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
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Overall Review Sentiment for FrontifyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Olivia H.
OH
Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Frontify?

Frontify is a great tool for having all our brand assets in one place. It's great at organizing and creating cohesive tool kits for certain marketing activities and our rep is super helpful and gives us all of the updates we need. It's very easy to use, intuitive and clean. love the features like tagging/being able to edit metadata and the uplaoding process is great and makes sense Review collected by and hosted on G2.com.

What do you dislike about Frontify?

there are a few issues we have found, there are new parts of frontify being added all the time so sometimes existing ways of working become broken because of that and we have to figure out a different way of doing this. The customixe/template feature sometimes has issues and we have run into several complaints from people that say that things occasionaly stop working. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

housing all of our creative assets in one place that is accesible to everyone in our business Review collected by and hosted on G2.com.

George A.
GA
Director of UX and Product Design
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Frontify?

Frontify transformed the way our organization handles brand management, and we use it every day. The platform offers a comprehensive set of features that streamline our branding and marketing processes and enables collaboration across teams and with external partners. It has not only simplified our processes but also elevated the consistency and quality of our brand presence. For any organization looking to streamline their brand management, Frontify comes highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Our success CSM very helpful with the onboarding process, but the learning curve for the platform can be a little steep, especially for creatives who do not have an asset management background. When questions or issues arise, we've been able to use Frontify's chat service to effectively resolve our issues. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Frontify excels in several key areas that make it a standout brand management platform. It offers centralized asset management, providing a single source of truth for all brand materials. The platform's intuitive user interface ensures ease of use for team members of all technical levels. The ability to create and distribute interactive brand guidelines helps maintain brand consistency across all touchpoints. Extensive customization options allow organizations to tailor the platform to their specific needs. Strong version control features make tracking asset changes simple, while mobile accessibility ensures team members can access brand assets on the go. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi George! Thank you for taking the time to share your positive experience with Frontify. We are thrilled to hear that our platform has made your brand management processes easier and improved your brand consistency. I'm glad that your CSM has been helpful to get you past the learning curve—it seems like you're an expert now! Thank you for recommending Frontify to others and please don't hesitate to reach out if you have any further questions or need assistance. - Max from Frontify

JT
Director of Creative Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Frontify?

The business case it valuable - being able to manage and distribute brand assets. As a one source of truth, it is an important tool for keeping brand consistency.

Also, Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The user experience and the page builder in general is horrible.

For instance, font-sizes in the menu and the logo size is not set globally - you actually have to set it for each page. Imaging the amount of time it takes to update a menu for multiple pages. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Sharing the right files with the right people. In a M365 environment putting files in the hands of the right people is hard. Epsecially out side the organisation. Using something like Frontify is a great tool for Marketing teams. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Frontify?

Frontify is an excellent platform for consolidating all our brand assets in one central location. It makes organising and assembling comprehensive toolkits for various marketing campaigns easy. Our account manager is fantastic—always providing timely updates and offering great support. The interface is user-friendly, intuitive, and streamlined. We really appreciate the smooth, straightforward uploading process. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

We had some minor issues with our self serve assets but Frontify have been very good working with us to rectify those. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Frontify is serving as our own stop shop Brand hub and resource centre. Onboarding has never been easier. It really takes the stress of our designers to provide common assets to stakeholders for the 50th time and onoarding contractors is a breeze. Review collected by and hosted on G2.com.

Verified User in Graphic Design
AG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Frontify?

Easy to use, drag and drop, makes it easy to organize assets, can share amongst multiple designers to work on. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Not as customizable as I would like. More intuitive for non-web of PC designers. A lot of the interface seems geared to designers who are comfortable or have some developers knowledge. It would be nice if it was more intuitive for designers who live in Adobe Illustrator or Photoshop programs. Can be glitchy sometimes and need to find workarounds to get the site to work the way I want. A better way to export would be ideal, this should eliminate the need to design in another program but have seen exchanges related to the need for a shareable PDF guideline creation as this isn't really an option in Frontify. I know you can export a PDF but it's not very professional looking. No easy way to share without publishing or a log-in, say when needing to share with a client or for internal review during creation, this could also be the need for a better way to export. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Saves some Trees. Is in a format that is mostly easily shared, not as easy as a PDF. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for sharing your thoughts on Frontify. We're happy to hear that you find our platform user-friendly. We understand what you mean about the developer-focused interface. Our team is committed to enhancing Frontify to be more intuitive for all designers, so we hope that you begin to notice improvements over time. We also apologize for any glitches you've encountered. Next time you find an issue like this, can you please chat into our Support team? This is the quickest way to not only get help, but log the issue with our Product team so they can get it fixed for all our users. Please feel free to reach out with any further suggestions or questions. Happy designing! - Max from Frontify

RA
Brand Design Lead
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Frontify?

How much possibilities it present to create a brand portal, with all the guidelines, in a straighforward and easy way.

Sublime customer support. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Some limitations of the blocks available. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

With Frontify we were able to create brand guidelines (design and identity) and asset manangement for our various brands, so we can make sure our world wide subsidiaries and agencies that work for us can comply with our brands CI, all this in a live platform that can easily evolved and be updated. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Rafael, thank you for sharing your experience with Frontify! We are delighted to hear that you find our platform user-friendly for creating your brand portal. Customer support is our top priority, so it's great to know that you had a positive experience with us. Your feedback on the available blocks is important as we strive to continually improve Frontify to better meet your needs. By chance, have you explored the blocks on our Marketplace yet? I'll share a link with you below on how you can access new blocks there — maybe you'll find something more suitable for your needs. Please feel free to reach out with any additional feedback or questions, and thanks again. - Max from Frontify

See how Frontify improved
VD
Campaign Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Frontify?

The easy edit mode and the capacity to build your own pages Review collected by and hosted on G2.com.

What do you dislike about Frontify?

the small banner at the top of the pages, needs more flexibility of work, it's not very responsive either for mobile experiences. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

it's a storage hub for our distributors, it's an easy tool for presenting a product and giving access to brand assets Review collected by and hosted on G2.com.

Verified User in Law Practice
AL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Frontify?

As a Senior Brand Manager, I have been using Frontify for almost a year now. It has significantly streamlined our brand management processes and has truly been a game-changer.

Everyone in the company, from in-house designers to the average user, has been using and is impressed by the platform. The Frontify Desktop App, in particular, has been a game-changer for our designers, enhancing their productivity and workflow.

It's hard to imagine how we managed our day-to-day brand activities before Frontify. The platform has made such a positive impact on our efficiency and consistency.

Also, the customer support is exceptional, always ready to answer questions and solve problems, regardless of complexity. Their dedication to customer satisfaction is evident and greatly appreciated. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The back-end can be somewhat complex, and there is a steep learning curve initially. However, the Frontify team consistently takes client feedback seriously and makes continuous improvements to enhance user experience dealing with the back-end. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Asset management, centralising all assets and guidelines in one user-friendly location. Enhanced efficiency across the company. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for sharing your positive experience with Frontify! It's great to hear that our platform has helped streamline your brand management processes and boost the work of your team, especially those using the desktop app. Your feedback is highly valuable to us as we continue working to enhance user experience. We truly appreciate your support as a valued client of Frontify. - Max from Frontify

Verified User in Leisure, Travel & Tourism
AL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Frontify?

What I like most about Frontify is the flexibility of the building blocks. They make it easy to quickly build and adapt content on the fly. Thanks to this, we were able to launch our brand page in no time and continue refining it step by step, making it a truly agile process. Additionally, the support is outstanding. Whether through the chat function on the platform or our dedicated support contact, responses are always fast and solutions are provided quickly. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The UI/UX could use some refinement. At times, it takes too many clicks to complete simple tasks, particularly when using the template function. This can be frustrating and time-consuming, both for us and our end users. Additionally, user management is a bit confusing. There are multiple ways to invite users to the guidelines, but not all options offer the same functionality, such as setting time-limited access. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

After our recent rebranding, we needed an efficient way to make the new brand accessible to employees, markets, and partners. Frontify has been the perfect solution for this.

Furthermore, the template function allows our teams to create their own marketing materials, which has significantly reduced the workload for our headquarters' design team. It also empowers employees and markets to tailor content to their specific needs while ensuring everything stays on-brand and consistent. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for sharing your experience with Frontify. We are delighted to hear that you are appreciating the flexibility of our content blocks and that our Support team has been attentive to your needs. They're a great bunch! Your feedback on user management is also invaluable to us as we work towards making improvements to this feature—we know it can be a bit confusing at times. It's great to know that our template function has helped streamline your marketing efforts. We are announcing some improvements to this feature in our upcoming product keynote, so we hope you can join! If you have any additional suggestions or questions, please do not hesitate to contact us. - Max from Frontify

Verified User in Hospitality
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Frontify?

To make sure the whole company knows about the right branding Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Sometimes it gives unexpected errors which makes it inefficient to work with. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Making sure the whole company uses the right branding. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

We truly appreciate your feedback on are thrilled that Frontify has been beneficial in aligning your company's vision. Sorry for any bugs you encountered while using our platform. In case you haven't done so, next time you experience an issue, can you let our support team know about it? This is the quickest way to resolve bugs so we can provide a better experience for you and other Frontify users. If you have any additional feedback or suggestions, please do not hesitate to reach out. Thank you for taking the time to review us and for being a valued customer. - Max from Frontify