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Post-purchase experience has been really good. It's a product that could easily be something that you wouldn't know to use to its full potential, but Fresh Relevance really make sure you know what's possible and help you achieve that. They manage this with patient and fast-replying technical support and thorough and genuinely helpful account management (without being pushing a sales agenda, which makes such a big difference in terms of trusting their advice).
The product has tons of ability to fulfil lots of different marketing automation goals and allows you to grow into different parts of the product without having to pay for all features. This makes it ideal for companies of our size and allows you to get quick wins from day one. Review collected by and hosted on G2.com.
1. The interface can be somewhat complex to understand sometimes. This is clearly a product interface that has evolved over time and it may be time for a revolution and simplification of the UI!
2. The inclusions of features in each module can seem arbitrary.
3. Would be nice to see more statistical analysis for AB tests, removing the complexity for the user and giving a clear winner based on an appropriate statistical significance, similar to Google Optimize.
4. Would be good to see Fresh Relevance pull in open rate data from 3rd party email providers, like Mandrill to help make AB test decisions on subject lines
5. Without the support of Fresh Relevance, it's not always obvious what you can achieve and how to achieve it. Might be good to have timely prompts within the app to mention features you're missing out on and what they can do for you.
6. Would be nice to see the default blocks automatically pull in CSS styles from your own website to avoid the complexity of customising them.
7. Would be nice to see a route to implement a block server side and client side. Client side is infinitely less complex and quick to setup, but server side with an API allows for much more customisation and a better integration. I believe server side is possible, but it's not super-clear on how to achieve this. Review collected by and hosted on G2.com.
50 out of 51 Total Reviews for Fresh Relevance
Overall Review Sentiment for Fresh Relevance
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I love the Recommendations in the SmartBlocks section. I love having templates and just editing them. It saves me a lot of time. Review collected by and hosted on G2.com.
So far everything is good with using Fresh Relevance. Review collected by and hosted on G2.com.
The ability to show customers relevant products in real time has been really useful and it's really easy to add content into email builds. The user interface is intuitive and easy to navigate. The support from Fresh Relevance has always been great, the support team work to fix any issues promptly and the organisation as a whole is helpful with training, upskilling and troubleshooting. Review collected by and hosted on G2.com.
I haven't experienced any downsides to using Fresh Relevance Review collected by and hosted on G2.com.
We've worked with Fresh Relevance for just shy of 5 years now and we're delighted with the product. There personalisation options are endless both on and off site. Browser & basket abandonment email performance since using Fresh Relevance have strongly become our best converting acquisition channels for the business thanks to the tools within the Fresh Relevance platform, and its seamless integration with our ESP DotDigital makes things so much easier too!
The technical support team at Fresh Relevance are second to none, always willing to help with any issues you may have with very quick turn around times. Through multiple site re launches over the years the team have always been on hand before, during and after site launches to make sure the integration with the platform worked the same, if not better.
Looking forward to what the next few years brings with our partnership. Review collected by and hosted on G2.com.
You have to come into Fresh Relevance with a good to decent knowledge of HTML/CSS/Jinja to use the product to its full potential from the off, as the templates avaibale can sometimes be a little limited and not quite what your business may need from their library. That being said once you have templates completed its then relativly straight forward to use and again the support team are always on hand to help with any issues. Review collected by and hosted on G2.com.
Fresh Relevance offers a whole host of options to improve customer experience and boost comerce accross multiple channels. Incredibly easy to use and intuative platform with great guidance and support when it comes to the more complicated implementations. Review collected by and hosted on G2.com.
We have experienced some delays while using the profesional services team to create content for us. We have always been happy with the results but ideally would like to see this team expanded to better cope with demand. Review collected by and hosted on G2.com.
Fresh Relevance has been a game changer for us. When we started our journey with them 3 years ago, our conversion was low, due to trying to serve all customers with a universal experience and serving none of them well as a result.
FR has enabled us to continuously evolve our experiences to become increasingly personalised. We have more than doubled our conversion rate as a result.
The Fresh team are amazing, they couldn't have been more helpful. Review collected by and hosted on G2.com.
Not a criticism of Fresh Relevance itself, but personalisation doesn't happen by magic. It takes time to imagine and build the different experiences that we want to serve different customers.
But if you're willing to invest that time and effort, the rewards are huge, Review collected by and hosted on G2.com.
great tool, user friendly, lots of guides out there to help too or you can email support team who don't take long to respond, especially if urgent
good support system with amazing service, especially from sam kean Review collected by and hosted on G2.com.
sometimes tickets can be hard to track or hard to get responses around key times e.g. Q1 of the year when other companies are trying to get things done too, maybe FR should hire extra's around peak times to ensure quicker Review collected by and hosted on G2.com.
Having used Fresh Relevance at a previous company when we started having conversations about personalisation internally, I recommended Fresh Relevance. We are only just scratching the service with the capabilities of the platform but already we see a 32% increase in revenue on campaign emails versus not using Fresh Relevance. I look forward to seeing what else we can do with the platform in the coming months.
The platform is further complemented by a great account manager, helpful customer service team and regular webinars. Review collected by and hosted on G2.com.
It can be quite a daunting task getting set-up and there's so many things you can do but that being said, the team are really helpful in helping you do so and they've spent a lot of time putting together great resources too. Review collected by and hosted on G2.com.
The flexibility of Fresh Relevance to inject and modify content on the site according to simple business and marketing rules. Whilst there are expensive and complicated CDP/CXPs on the market, Fresh Relevance accomplishes all of our needs with very little complicated setup or development required, and their support team are excellent in supporting us to make the most of the platform - it's rare you come across a SAS provider who want you to push the envelope of the product - but not only do they support it, but Fresh have actively encouraged us. Review collected by and hosted on G2.com.
We've found (as a high volume retailer) that historically, during peak demands Fresh Relevance has sometimes struggled to scale with needs. I understand these issues are largely resolved today, but it's something to flag. Review collected by and hosted on G2.com.
Fresh Relevances high customer identification rate meant we could serve more meaningful content to a higher % of our customers. Review collected by and hosted on G2.com.
The system and terminology can be a bit clunky. Sometimes difficult to get your head around it. But their recent upgrades have been very welcome. Review collected by and hosted on G2.com.
