Fluency Reviews & Product Details

Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.

Product Website

Seller

Fluency

Discussions

Fluency Community

Languages Supported

English

Overview by

Madison Leach

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

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Fluency Integrations

(18)

Verified by Fluency

Fluency Media

Fluency is the Digital Advertising Operating System that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution.

Tired of spending hours on manual advertising performance reports? With Fluency, turn insights into action faster than ever.

Fluency Budget Management changes everything. With our connected operating system, you’ll get precision, automation, and control across your media budgeting operations at a scale humans alone can’t match.

Fluency Blueprints is the only solution that connects your unique advertising data, assets, and strategic requirements directly with major ad publishers in a single interface.

Ad automation can effectively meet the demands of this hectic period, providing your team with both the capacity and peace of mind they need. With automation in place, they can concentrate on higher-value tasks like creative strategy and op

Official Downloads

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The Complete Guide to Data-Powered Advertising

The Executive’s Playbook for Scalable Advertising Operations

The Ultimate Guide to AI and Automation in Digital Advertising

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Shalini R.

VP of Marketing Operations

Mid-Market (51-1000 emp.)

1/21/2026

"Consistency Across Platforms with Amazing, Responsive Support"

5/5

What do you like best about Fluency?

The consistency across platforms really helps streamline our internal processes and training. The people behind Fluency are amazing—always available for support, open to feedback, and quick to respond. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

So far, there’s nothing I dislike. That said, like any new system, it takes time and commitment to get fully onboarded and up to speed. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

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Hi Shalini, thank you for taking the time to share your feedback about Fluency! We're happy to hear our product and our people are making a difference in your advertising. Our goal is to ensure our partners have the best experience possible.

Leslie A.

Sr. Paid Social Media Strategist

2/4/2026

"Effective Campaign Monitoring, Needs Faster Catalog Connection"

4/5

What do you like best about Fluency?

I like the pacing section of the budget groups in Fluency because it shows what is pacing on-track or slow. It helps me by letting me know which campaigns are struggling, so I can check them to see what's wrong. The initial setup of Fluency is pretty simple for the most part. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

The catalog connection could be faster or the errors after updating creative. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

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Hi Leslie, thank you so much for sharing your feedback with us, we deeply value your input and perspective on areas where we can further improve. It is great to hear budgeting and pacing has been valuable to you and your Meta ads!

Erika A.

2/12/2026

"Effortless Google Ads Management with Intuitive Navigation"

4.5/5

What do you like best about Fluency?

I like how easy it is to navigate between accounts in Fluency. The budget view, campaign view, and overview page with easy-to-find KPIs are great features that I find especially useful. The initial setup was also easy, which is a big plus for me. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I think the budget bulk edits could be improved. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

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Hi Erika, thank you for the wonderful review! It’s great to hear that our dashboard and KPI views are providing the clear visibility you need to manage your accounts effortlessly. We also love hearing that the initial setup was a smooth experience for you.

You mentioned that our budget bulk edits could be improved. Since you use these tools to pace and reallocate budgets, we’d love to hear more about your ideal workflow. What specifically would make that process faster or more intuitive for you? Please feel free to share your thoughts with your AE. We're eager to take your feedback directly to our product team!

Greg P.

Data & Audience Manager

Mid-Market (51-1000 emp.)

8/7/2025

"Fluency is the Solution for Enterprise Scaling"

4.5/5

What do you like best about Fluency?

RPA (Robotic Process Automation) is THE feature for this platform. It allows users to build blueprints for repeatable processes that save time without QA concerns. If your company specializes in a particular vertical or verticals, this platform would allow 2-3x the workload per account owner/ analyst. I, alongside my entire department, use this platform throughout the day, 5 days a week. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Feature requests are not guaranteed. There needs to be a large enough adoption for clients to service requests. This isn't a deal breaker as they support virtually all standard features you would find in Google or Meta platforms. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/4/2026

"Easy Budget Tracking for Ads That Keeps Me Ready for Every Client Call"

4/5

What do you like best about Fluency?

I like how easy it is to check on budgets set for marketing ads such as Google LSA/PPC and social media. It prepares me for client meetings and I use it to prepare for every client call I have. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Don't have much I dislike honestly. For what I need to use it for, I get everything I need from the program. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

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Thanks for the review! It's great to hear that Fluency has become an essential part of your meeting prep by providing the quick budget insights and pacing data you need to lead successful client calls!

Ana A.

Social Media Analyst

Mid-Market (51-1000 emp.)

7/21/2025

"Fluency - Social Media Analyst"

4/5

What do you like best about Fluency?

The adoption of Fluency in our department has been beneficial and has cut time on repetitive tasks like duplicating ads, managing limited-time offers, and adjusting budgets for rollover. Working in the automotive space means that we are constantly changing offers, and running expired ones can be detrimental. The broadcast feature has been a godsend in allowing us to schedule ad copy to expire when we need it to. Not having to duplicate ads monthly for 40+ accounts has given me so much time back. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

We've encountered several issues, including ad sets randomly pausing, broadcast copy being incorrectly set as the always-on ad copy, and changes made in Fluency not syncing properly with Ads Manager. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/24/2025

"Excellent Budget Tools and Reporting, But Needs Better Keyword and Spend Visibility"

3.5/5

What do you like best about Fluency?

I find that the budget management tools are really efficient and effective for people managing large amounts of clients. I also really like the pre-set reporting and the AI reporting integrations.

I like how available our representative is for support. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I find that you cannot find the same views (one that comes to mind is i cannot see the search terms by ad group, they come all as one campaign).

I also really dislike that you can't see if you've excluded or added a keyword.

I also really don't like that paused budgets don't count towards your total spend even if you've seen spend that month. Review collected by and hosted on G2.com.

Simon G.

2/10/2026

"Streamlined Budget Management, Minor Campaign Challenges"

4/5

What do you like best about Fluency?

I like that Fluency helps with budget management, particularly because it automates the process, so we don't have to do it manually. I also find the dashboard really helpful as it allows me to see all the spending and results. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

managing PMAX campaigns is challenging. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

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Hi Simon, we really appreciate you taking the time to share your experience with Fluency! It’s great to hear that our automated budget management and centralized dashboard are helping you move away from manual work, that's exactly what we aim for.

We noticed you mentioned that managing PMax campaigns can be a bit challenging. We’d love to help you get the most out of that campaign type. Would you be open to expanding upon those specific challenges with your AE? They can dive into your setup with you to see if we can streamline that process and resolve those hurdles.

Rushikesh A.

Senior Performance Marketing Specialist

Mid-Market (51-1000 emp.)

11/7/2023

"Needs improvments"

1.5/5

What do you like best about Fluency?

I use Fluency to manage several automotive accounts each month. It is great for keeping budgets on track and quickly checking pacing and performance. Switching between accounts is easy and the bulk editing tools save a lot of time when updating campaigns. I also like how smoothly it connects with Google and Facebook. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Slow feature updates on all the platforms Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Fluency helps us manage multiple automotive dealer accounts in one place which saves a lot of time compared to working in each platform separately. It keeps budgets on track with pacing tools and makes it easy to spot under or overspending. Bulk edits and quick performance checks let us react faster to changes and improve results for clients. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

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Hi Rushikesh, thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. Having said that, we LOVE feedback in all forms at all times, so please keep it flowing at your convenience!

Dinaz M.

Digital Advertising Director

Mid-Market (51-1000 emp.)

11/2/2025

"Advanced Automation & Insights, Excellent Support"

5/5

What do you like best about Fluency?

This is a unique platform in the digital advertising industry, offering a high degree of customization, advanced automation, and valuable insights. The customer support team is also excellent. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

It would benefit from greater platform compatibility, though I understand this is currently being addressed. Review collected by and hosted on G2.com.