Fluency Reviews & Product Details

I like having all of my accounts in a dashboard with the metrics that we use to determine success. Fluency allows our team to make mass changes since we manage large volumes of accounts in the same industry & use customized ad scheduling. Review collected by and hosted on G2.com.

Since my campaigns use ad schedules & don't run 24/7, the pacing in the account dashboard is not correct and we're unable to add the adjusted pacing to the account dashboard (which is correct & calculated based on what days the accounts run) Review collected by and hosted on G2.com.

I like that Fluency puts all my accounts and campaigns in one place, which is super helpful for managing them efficiently. I find it really helpful to make budget changes easily, especially since these changes link to other platforms. I also appreciate the Blueprints feature that aligns with compliance, ensuring our ads will be approved. Plus, the notifications are useful for identifying problems early on. Review collected by and hosted on G2.com.

There are often errors that arise without reason. Or something will not spend without an error. Sometimes issues are not identified. Review collected by and hosted on G2.com.

What I appreciate about Fluency is that it allows you to view your ad data across different platforms. You simply need to use the filter to select the platform you want to see. Review collected by and hosted on G2.com.

In my experience, there is no option to bulk download the keyword report when it covers multiple campaigns. As a result, I have to export the keyword report for each campaign individually and then manually combine them, which is quite time-consuming. Additionally, there is no product report feature similar to what Google Ads offers. We are still encountering challenges with the Ad review process. I hope these aspects will be improved so that the platform can offer features more in line with what is already available elsewhere. Review collected by and hosted on G2.com.

I like how convenient it is for managing my budget spend. I appreciate the efficiency of Customer Support. You can search up your query to see if it has been answered before. The implementation problem was smooth and easy to maneuver. Fluency is a part of the daily use, it is a software that is a part of my daily process. It has been comfortably integrated in my daily routine. Review collected by and hosted on G2.com.

The downside of fluency is the bulk manage options. I would like to be able to make easier bulk changes to ads Review collected by and hosted on G2.com.

The ad QA environment is an integral part of our workflow. Review collected by and hosted on G2.com.

There are a few bugs in the QA environment. I emailed about them last week. Preview Account data fails to load consistently. Reload Table button resets the query. Unable to open query results in new window, so we are forced to go 'back' to select additional results, however, going 'back' also resets the query. Review collected by and hosted on G2.com.

I like being able to see all my accounts in one place; being able to check performance, pacing, etc. The customizable dashboards, and notifications are really helpful too. Support is top-notch too. Review collected by and hosted on G2.com.

Its a little tricky to get the hang of navigation, at first, but with a bit of use it becomes second nature. Review collected by and hosted on G2.com.

The best part about fluency is having all your campaigns budgets easily in one place and blueprints. Review collected by and hosted on G2.com.

Lots of errors and our support has been lacking recently compared to back when Peter was our rep. Changes are also made to the interface without a heads up/our input. Many times, these changes are a negative experience such as not being able to replicate geos from traditional ppc campaigns to pmax campaigns. Review collected by and hosted on G2.com.

The team has been very supportive, and the product is easy to use. I really appreciate the insights it provides. Review collected by and hosted on G2.com.

I’d like to see more integrations with other DSPs. We work with several that aren’t part of Fluency yet, and that creates some duplicative workflow. Review collected by and hosted on G2.com.

I really appreciate how Fluency saves me a ton of time, especially with budget pacing, which used to take me hours each week. The AI insights are very helpful, allowing me to send proactive updates to clients without spending too much time finding data. This is the biggest selling point for me, particularly for clients with large ad spends. Review collected by and hosted on G2.com.

I wish it had more on SEO so that it becomes your one-stop platform. I would also add more integrations with like CRMs like HubSpot to automate updates. Review collected by and hosted on G2.com.

Having access to performance metrics for all the ads we run—whether for a single account or across multiple accounts—is a real win, especially when it comes to discussing results with our clients. Review collected by and hosted on G2.com.

Sometimes I find it difficult to get the reports I need, and the process can be quite time-consuming. Review collected by and hosted on G2.com.