Fluency Reviews & Product Details

We started on Fluency a few months ago and has helped a ton with larger scale view of our accounts. Finding issues in accounts quickly for us and giving solutions for easy fixes! Also enjoy the option to bulk create and launch accounts. Review collected by and hosted on G2.com.

My least favorite part about Fluency is adding or removing Keywords. The current setup is not very user-friendly and it's hard to do what you want quickly. Also trying to edit anything currently in there, there isnt an option to edit a keyword. Review collected by and hosted on G2.com.

What I like most about Fluency is once the initial setup of the campaigns is done and the blueprints are created...The campaigns literally take like 15 minutes to publish. Also another great part about Fluency is the actual service that was provided. Josh Baron has great Customer Service and if he doesn't know the answer he finds out. He is incredibly thorough and detailed with his responses and follow ups. Review collected by and hosted on G2.com.

I would say the only thing that I dislike about Fluency is the initial implementation can be ambiguous at times. This is only because of the unfamiliarity with navigating the platform as well as the wide range of differences in campaign builds and setups that we have for clients. This can cause minor hiccups in the initial setup because of the subtle nuances of campaign builds. Review collected by and hosted on G2.com.

Fluency makes it extremely easy to design and implement campaign strategies across a number of similar verticals through the use of blueprinting. The system takes a bit of time to learn all the intricacies of proper taggings, filtering, and adding specific data sources but once mastered we could easily launch dozens of campaigns and ads to multiple clients at once.

The manage account dashboard allows you to quickly review a portfolio of accounts to identify those that are excelling or struggling, and any quick updates such as budgets, pausing/activating campaigns or ads can all be done within Fluency.

Their customer support is top notch and you're assigned a solutions architect and primary point of contact after onboarding to answer ongoing questions and learn about any new features. We've found our rep to be knowledgeable both about the platform but also ad management on both Meta and Google. Their quick to document feature requests or bug tickets, and share best practices that other Fluency customers are using. Review collected by and hosted on G2.com.

They've recently changed their UI, and while we understand the reasoning behind some of the updates there are some we don't quite approve of. The navigation in the system can be confusing, and there is a decent amount of Fluency-specific nomenclature to learn both within managing account budgets and within blueprinting.

Some of the budget management and pacing features can be confusing for new client or campaign launches mid-month. Improving the documentation around this and pacing in general would be helpful. Review collected by and hosted on G2.com.

Our agency specializes in Franchise brands and multi-location businesses and Fluency allows us to develop strategies for an entire brand that can be rolled out to countless locations rapidly and seamlessly, saving us time (the most precious resource in an agency environment) to do the strategic work our clients need to succeed in a changing media environment. Review collected by and hosted on G2.com.

There are some growing pains as the platform is developed to support varying industries and agency setups. The current reporting system is severely limited as well. Fluency has been very open about constantly working on improving as they go though which is fantastic!

Additionally, the ability to use conditional logic (if/then/else statements) in Blueprints is currently limited and requires a bit of out of the box thinking to setup. Things tend to get updated that can break existing Blueprints without any notice given. Review collected by and hosted on G2.com.

Managing advertising campaigns across Meta platforms has always been a juggling act, but the new Fluency platform revolutionizes the process with its seamless, user-friendly interface and robust organizational tools. From streamlining campaign oversight to providing intelligent budget management features, Fluency offers a cutting-edge solution for advertisers looking to maximize efficiency and ROI.

Another area where Fluency shines is its automation capabilities. The platform enables you to automate repetitive tasks, such as scheduling campaigns and budgets, targeting audiences, updating creatives across ad sets, and broadcasting time-sensitive ad copy. These time-saving features free you to focus on strategic planning and optimization for your social media campaigns.

Fluency also integrates seamlessly with existing tools, making it easy to sync your Meta campaigns with analytics platforms, CRMs, and other marketing software. This interconnectedness eliminates the need to jump between systems, creating a smoother workflow. Review collected by and hosted on G2.com.

I have not found anything that I dislike so far. The interconnectedness between partners is a little clunky, but not unbearable. Review collected by and hosted on G2.com.

Fluency keeps my as campaigns consistent through their blue prints, and their budget management saves me so much time and stress of overspending or underspending. Review collected by and hosted on G2.com.

There isn’t really anything that I dislike about Fluency. The platform is easy to use. The support is great. Review collected by and hosted on G2.com.

I like AI budgeting pacing, as it help me control monthly and overall spend much better, not to mention easier on my end. The software is also very user friendly with great costumer support. I use fluency to review my accounts once a day, and it is very easy to check. Implementation and integration is extremely easy as well with blueprint. Review collected by and hosted on G2.com.

Some settings are tough to find in fluency. Review collected by and hosted on G2.com.

I like the notifications and blueprints. I think it works very well with paid search. Review collected by and hosted on G2.com.

I think it needs improvement on other advertising products such as meta and google video. There tends to be many bugs that are not clear on why there is an error. Review collected by and hosted on G2.com.

I like the ease of Fluency especially with budget management! Review collected by and hosted on G2.com.

I feel like there are still a lot of bugs to work out, specifically when it comes to Meta since Meta is always changing their interface, we often have to update our BP to match Review collected by and hosted on G2.com.

The fluidity in campaign monitoring Review collected by and hosted on G2.com.

The fact that changes take time to appear on Fluency Review collected by and hosted on G2.com.