Fluency Reviews & Product Details

I like Fluency because it helps make the process of building paid search campaigns manually in Google a lot easier. I also enjoy how we can just manage them, and it paces for us, showing if there is an issue like if it's pacing behind or if URLs aren't working. The templates built into Fluency are valuable, allowing us to upload the website URL, which helps in creating ad groups and ads way easier than doing it manually with ad copy. This is especially beneficial for managing multiple clients and getting campaigns up quickly. I also think Fluency has better templates compared to Hoot and doesn't randomly pause ads like Hoot does. Review collected by and hosted on G2.com.

Sometimes it doesn't alert us when a URL is disapproved directly in Google for policy or destination URLs, so we have to manually fix it or put in a Fluency support ticket. Sometimes there are technical issues where URLs aren't directing to the correct website pages, and if we can't implement a tag, we'll have to contact Fluency support, which sometimes takes days to get an answer. Also, there's a bit of a learning curve just because it's a new platform, but it's not too bad. Review collected by and hosted on G2.com.

The support team is always around — you never feel alone. They answer all questions and concerns promptly. As for ease of use, there’s definitely an adjustment period, but they offer great tools and resources to help you get started. Review collected by and hosted on G2.com.

I would have appreciated a bit more structured guidance — for example, instead of just asking ‘What do you need from us?’, it would have been helpful to hear ‘Here’s what we have, here’s what we typically recommend, and here’s how we can adapt it for you.’ We felt we needed a bit more direct advice on best practices and typical setups. The implementation required a few meetings. Review collected by and hosted on G2.com.

I like the people, the logic, and the blueprints in Fluency. Josh, our point of contact, is really nice, understanding, and helpful. The logic of tags is very straightforward, which I appreciate. The blueprints really make my role easier and save me a lot of time when running the same campaigns repeatedly. Review collected by and hosted on G2.com.

The way meta is built within specific accounts is so glitchy and has many problems. It's not very clear what the issue is. We get random ads errors for real meta reasons, but there's no way of knowing the real reason. I also feel like Fluency should not let you do things that Meta won't accept. The initial setup was confusing, but the team was helpful. Review collected by and hosted on G2.com.

I think the budget management is very helpful. It allows our internal budget systems to sync directly, reducing the area for human error. Because it's connected directly into our internal budget systems, it provides an opportunity to circumvent human error when applying those budgets. Additionally, it allows the information to go directly from system to system, which circumvents a lot of issues. Review collected by and hosted on G2.com.

We run into errors a lot. Oftentimes, they are brand new to us. Errors that have not been mentioned to us before. We have to do a lot, a lot, a lot of troubleshooting things that we would not typically run into if we were working directly in Meta. Review collected by and hosted on G2.com.

I check the pacing every day. It is easy to download. I build my own report to show only the accounts I am responsible for. Review collected by and hosted on G2.com.

Our account spends search only Monday - Friday 8am-5pm, only when their offices are open. It is tough to spend the full budget due to what appears the system isn't designed for this type of campaign. Review collected by and hosted on G2.com.

The automation is great when covering for employees that our out of office. It's nice knowing the pacing is set up in that way. I also like how you can group campaigns together. Review collected by and hosted on G2.com.

The pacing settings are difficult. Google does daily pacing, I wish Fluency would allow daily pacing settings. I think the platform creates a lot more work to keep everything smooth, and errors can go on longer without being detected due to the automation.

I think Fluency would also be more helpful for large scale accounts with analysts making changes in platform. I have a bunch of small accounts and I run the campaigns currently without an analyst under me, it is easier for me to just manage in Google Ads. So that part might be a me problem haha! Review collected by and hosted on G2.com.

I really appreciate Fluency for its robust ecosystem tools specifically designed for marketing agencies. These tools, along with its blueprint, which I find to be a game changer, make launching and maintaining over 100 campaigns significantly quicker, essentially in minutes. The automation aspect greatly reduces the chance of human error. Additionally, the initial setup was super easy for me since my team was already using it. Review collected by and hosted on G2.com.

I think the learning curve can be made easier. Plus, it is such a robust system. If material related to it were easier to understand and SOPs were clearer, then boom, it would be a product with no chinks in its armor. Review collected by and hosted on G2.com.

I love Fluency because it's super easy to use and makes managing client marketing budgets a breeze. It saves tons of time when presenting info to the client by showing all campaigns in one area with the main KPIs. I love the awesome customer support and the time it saves with tedious tasks. It's easy to show the clients all the data, like spend, cost, and conversions, in one area, making it less overwhelming. The setup was super easy and straightforward. Review collected by and hosted on G2.com.

No cons at this point, its super helpful with clients and reporting Review collected by and hosted on G2.com.

Fluency makes sure all campaigns follow their pacing strategies and they don't overspend on all social platforms. It is very easy to use and I simply love the ability to generate a custom budget proposal for clients. You can go in to the platform, input your suggested budget increases and it will allow you to download a PDF that you can send to clients for review. Then when the client approves, we can go back into the platform and publish the changes, as they’ll be already inputted and ready to go. Review collected by and hosted on G2.com.

I like everything but if I have to note one thing is that I would like to be able to manage TikTok campaigns through Fluency sometime in the future. Review collected by and hosted on G2.com.

I love the tool itself. It does everything we need and more, and we've only scratched the surface. But what I love more is the partnership we have with our Fluency team. They've been amazing in helping us understand our challenges and come up with solutions for those challenges. Review collected by and hosted on G2.com.

I can't think of anything I dislike about the tool. I think it's more about what features and tools we need to prioritize and understanding how those features and tools can benefit our business. The tool itself is amazing and almost perfect in every way. But there's a lot of ability to customize, and we've only scratched the surface. Review collected by and hosted on G2.com.