Fluency Reviews & Product Details

I like the UI of Fluency. I also appreciate that it helps manage and streamline the process of making changes for over 100 accounts and it's good for project management. I use the bulk manage and portfolio features the most because of the number of accounts I handle. These tools help in streamlining processes and cut down the time spent on ads. The initial setup of Fluency was pretty easy. Review collected by and hosted on G2.com.

Sometimes loading times can be slow Review collected by and hosted on G2.com.

I like Fluency because it helps us manage the accounts at scale and saves time. It lets me know when something is incorrect or broken and ensures optimization. I find the automated reporting particularly valuable because it significantly cuts down the amount of time I would otherwise have to spend pulling reports together manually. Review collected by and hosted on G2.com.

I find the amount of time it takes to resolve an issue on Fluency's end frustrating. Also, making the blueprints more simple would be helpful. Review collected by and hosted on G2.com.

I like Fluency's easy interface which makes navigating and adjusting campaigns for performance straightforward. I enjoy the new AI tool that simplifies and compiles data, and it's really useful that it's client-facing, allowing me to copy/paste into an email if necessary. This tool also frees up time in my day to complete other tasks. Review collected by and hosted on G2.com.

I do wish that we had a little more graphs and ability to pull more impactful reports that could be client facing. Review collected by and hosted on G2.com.

I really appreciate Fluency for its efficiency and time-saving automation, which has significantly reduced the time we spend creating and updating procedures. This used to take hours but now gets done in minutes. It also allows me to focus more on high-level strategy by shifting time from manual execution. Additionally, the robust budget management feature is something I like, and the initial setup process was smooth for me. Review collected by and hosted on G2.com.

I think the workplace digital training could be improved. We want training from the company. Review collected by and hosted on G2.com.

What I like best about Fluency is its seamless automation engine that’s specifically built for high-volume, multi-location businesses. It allows us to scale localized digital marketing campaigns across hundreds of locations with a high level of consistency and efficiency. The templating system is robust, making it easy to maintain brand control while still allowing for customization at the local level. Also, the integration with platforms like Google Ads and Meta is incredibly smooth, which saves our team hours of manual work each week. Review collected by and hosted on G2.com.

While Fluency is powerful, one area that could be improved is the learning curve for new users. The platform offers a lot of advanced features, but it can be overwhelming at first without proper onboarding or documentation. Additionally, while the automation is strong, more granular reporting and analytics capabilities—especially visual dashboards—would make it easier to evaluate performance at both macro and micro levels. Some occasional delays in syncing data with ad platforms have also been a minor challenge. Review collected by and hosted on G2.com.

I really value Fluency's ability to streamline budget pacing, which has significantly saved us time, allowing us to focus on optimizing other aspects of our projects. The platform's user-friendly design makes it simple to manage all of my accounts in one place and monitor their performance. Fluency's error notifications and the convenient notifications bar are incredibly useful for staying on top of any issues. Additionally, the different user interfaces make navigating the platform intuitive. The onboarding process was smooth and informative, with the team providing ample support through meetings on setting up accounts and using its features effectively. What truly sets Fluency apart is its extensive capabilities, which seem equipped to address all our operational pain points, contributing to a seamless workflow. Review collected by and hosted on G2.com.

I find the blueprints feature in Fluency complex, particularly as we're still trying to iron out how to best build campaigns. Dealing with tags, account tags, and blueprint tags adds to the complexity, making it challenging to fully utilize the feature effectively. Review collected by and hosted on G2.com.

- The pacing feature. I get to see how each campaign(s) are performing MoM.

- We got see the overall performance of the shared budgets. Something Google only provides with filters.

- The notifications are great, but there is still room for improvement. Review collected by and hosted on G2.com.

- I would like to see a feature at the account list and account level. Where you can see any notifications of issue that become present.

- Campaign stopped spending or drop in performance notifications need to be shows in real-time or at least one day notice.

- There need to be a feature that you can update assets in bulk. For example, there is still no feature that allows us to update sitelinks in bulk. Which would be a huge help.

- There need to be a feature at the within the account that shows the customer support ticket history.

- There also need to be a feature that shows you the bulk receipts at the account level, and allows the easy to cancel them if necessary.

- It crashes too much recently. That needs to be solved.

- Sometimes the pull from partners action delays and times hours. That is not great when we need to close tasks/cases. I loose confidence on my changes reverting.

- The Muse AI to troubleshoot needs to be more specific on what to look for when solving an issue. Review collected by and hosted on G2.com.

I find that Fluency makes managing budget pacing much easier, with everything listed in one area, which is efficient and saves me a lot of time, especially when it comes to math. Pacing tasks that used to take me an hour now only take about 5 minutes with Fluency. Review collected by and hosted on G2.com.

I wish I didn't have to restructure all of my campaigns to have a daily budget in order to turn off read-only. I had to rebuild all of my campaigns that had lifetime budgets, but Fluency needs them to be daily budgets. Review collected by and hosted on G2.com.

I love how Fluency dramatically simplifies campaign management for me at Microsoft and Google by automating the process and allowing us to pace campaigns without manual intervention. The interface, admittedly initially challenging, becomes very easy and intuitive with use, which is great. The blueprint creation and settings replicator features stand out as exceptionally useful, especially in saving time by automating campaign types and making it easy to replicate bidding strategies and location targeting efficiently. These capabilities have enabled us to manage campaigns without needing to create them manually, just flipping a switch. The platform's offerings and the ability to save time while enhancing campaign pacing are invaluable. Overall, Fluency's platform is comprehensive and compelling enough that I would definitely choose it again, reflecting a perfect recommendation likelihood of ten out of ten. Review collected by and hosted on G2.com.

I don't like that the software shuts down for a couple of hours around 10 PM to midnight PST, which could be due to maintenance. This downtime is inconvenient for me, as I often work late at night and would appreciate the software being available 24/7, or pushing back the maintenance window to 2/3am. Extending the availability into the early morning hours would be beneficial for anyone working late. Review collected by and hosted on G2.com.

I like that Fluency's dashboard is easy to understand and navigate, and I appreciate being able to see everything clearly. The photos and verbiage that will go onto the ads are great. I also found the setup process to be very easy. Review collected by and hosted on G2.com.

I find the character limit difficult because the new pricing and fee transparency guidelines require more text. The character limit should be expanded from 90 characters to about 150 characters. Review collected by and hosted on G2.com.