Brandwatch Social Media Management Reviews & Product Details

I like that comment checks are easy and centralized with Brandwatch Social Media Management, making it unnecessary to log into different accounts. I also find the Listen feature cool as it adds value as an offering to clients. Review collected by and hosted on G2.com.

I think the whole platform is behind. The scheduling tool is awful and we will not stay on if it's not improved. There are slow upload speeds, limited sizes, and it's not up to date with platform requirements. It has a limited capacity to post, can't cross-schedule, posts fail to go live for no reason, and when they are rescheduled they work so it's just errors everywhere. LinkedIn doesn't have a native button for carousels. You should look at Metricool as an example of a good scheduler. Also, it's so expensive, and the initial setup was not easy or clear. Review collected by and hosted on G2.com.

I love the tags & categories management and the easiness to create customizable reports with Brandwatch Social Media Management. It helps me diversify our creative assets and makes it easy to schedule and organize our publications. The initial setup was very easy and enjoyable. Our decision to switch to Brandwatch Social Media Management was driven by the aim to have a one-in-all platform, especially since we already had Consumer Research with Brandwatch. The customer service and the overall positive experience with the platform were also incentives. Review collected by and hosted on G2.com.

The main limitation at the moment is the fact that the published does not support the X Premium feature that allows us to publish posts longer than 250 characters. Another limitation is the fact we are not able to publish across several platforms in one single action. Review collected by and hosted on G2.com.

I really like the seamless ability to cut time by posting to multiple accounts at once. It's one of the most time-efficient aspects that saves a lot of time in the long run, letting me spend more time on making quality content. I also really like the interface; it's very clearly laid out with different sections that allow me to easily check scheduled and published content without confusion. The initial setup was very easy and seamless—no errors at all—and it happened within minutes. Altogether, these features help me offload my cognitive capacity, knowing that posting is done for me in an autonomous manner, so I can focus on creating engaging content. Review collected by and hosted on G2.com.

I think the login process is a very tightly timed login process, and once I log in and then pass that timer, I often have to restart or I run into an error. Review collected by and hosted on G2.com.

I like the view of the calendar, and it makes comment checks a lot easier. Scheduling is something I value as it saves a lot of time manually posting. Review collected by and hosted on G2.com.

I don't love a lot to be honest, I think Brandwatch Social Media Management causes more issues than it solves problems. Scheduling is extremely tedious because you have to manually select a channel and platform for every single post instead of cross posting on platforms. There are also a lot of issues with video and image formats and dimensions that we haven't had with other scheduling tools. You also have to scroll all the way through the measure dashboard of your report before you export it, otherwise data hasn't loaded in the exported PDF. Brandwatch was expected to be faster with scheduling and more reliable for reporting, but it's actually way longer and way more expensive. The initial setup was too complicated, and the initial calls felt kind of pointless. Review collected by and hosted on G2.com.

The UI for many of the suites is pretty easy to learn and understand. This has helped the broadening rollout from my team feeling comfortable and empowered to leverage. Review collected by and hosted on G2.com.

I've still had issues getting all the suites to live in one place. I have a couple links that I must use in order to access instead of everything just being in one place. Getting more specific to platform tools, mentions are often something I look at for social listening. When clicking on specific points on the trended chart, BW ranks the topics but it doesn't state what the criteria for those rankings are. I initially thought it was pure reach from that post but I've seen several instances of that not being the case. Would love to get more clarity around how the tool is creating that hierarchy. Review collected by and hosted on G2.com.

I use Brandwatch Social Media Management to monitor content across multiple social media platforms from a single dashboard. I find the analytics and reporting tools provide useful insights to track performance and improve social media strategies. The automated reporting tool is also very useful as it saves time when preparing performance summaries. Brandwatch consolidates data from multiple channels into clear dashboards, making it easier to monitor engagement, reach, and audience interactions without manual interventions. I appreciate that Brandwatch was preferred for its clean UI and better query and channel outputs. The initial setup was very easy. Review collected by and hosted on G2.com.

Sentiment tagging could be improved. Most of the time, the negative sentiment is marked as neutral sentiment. Review collected by and hosted on G2.com.

I use Brandwatch Social Media Management for social media post publishing for my clients, and it allows me to schedule posts, saving me time. I really like how it lets clients easily leave feedback on posts, which keeps all feedback organized and easy to track. It's also very apparent when a post is approved, eliminating any confusion about post approvals. The initial setup was pretty easy, making it simple to figure out how to use. Review collected by and hosted on G2.com.

Sometimes posts won't get published or the connection to Instagram/Facebook accounts will get lost, and then you have to reconnect them, which can be a headache. Review collected by and hosted on G2.com.

I use Brandwatch Social Media Management to predominantly schedule content across social media platforms. It allows me to post on multiple platforms pretty seamlessly. I find scheduling to be pretty convenient, and I appreciate the feature for copying posts over, as it usually works well. I also value the calendar feature where we keep important dates, which helps us stay on top of recurring content pieces. Review collected by and hosted on G2.com.

When too many campaigns are on the same day it doesn't list them all, it just says +1, +2 etc. Review collected by and hosted on G2.com.

I really like being able to see all clients on one page — it makes managing multiple accounts much easier. I also love the calendar section, which gives a clear overview of upcoming content.

Another great feature is the ability to collab post directly within the platform — it’s efficient and helps streamline the approval process. Review collected by and hosted on G2.com.

I think it would be really helpful to have the ability to schedule content to multiple platforms at once (e.g., TikTok, Instagram, etc.) rather than having to exit out, copy, and reschedule each post individually.

It would also be great to have an improved grid view display, so you can preview the layout without needing everything to be “scheduled” first.

Another challenge is moving posts between dates — it’s a bit cumbersome right now. A drag-and-drop or swap feature would make it much easier to rearrange content quickly.

Lastly, I’d love the option to draft stories without assigning a poster right away, so we can build and organize story sets more efficiently. Review collected by and hosted on G2.com.

I like that Brandwatch is an all-in-one tool for social media management so that most channels can be taken care of in one place. It's a very user-friendly yet at the same time powerful tool that helps us not only keep up with conversations happening on our own channels, but ABOUT us through its social listening capabilities. Brandwatch has saved our team so much time and streamlined our processes. I have Brandwatch open all the time, every day! Their customer support is also very responsive in chat and helps me resolve any issues or questions quickly. Review collected by and hosted on G2.com.

There are some areas I'm wanting Brandwatch to implement so that we don't have to any management outside of the platform, for example, scheduling Threads and Bluesky and pulling metrics for these channels. Review collected by and hosted on G2.com.