EXADS Pros and Cons

- All in one Solution DSP

- Good reporting tools , real time stats

- Wide targeting options

- Advanced tools as Bidder, Smart Bid

- Very intuitive and user friendly platform Review collected by and hosted on G2.com.

- I would like to have more payments options, especially for asian market as for example wechat Review collected by and hosted on G2.com.

The reporting is easy to navigate and the ability to create custom dashboards for each user democratises analysis and gives visibilty to all levels of the business. Review collected by and hosted on G2.com.

Further customisations on the front end to ensure the experience can be differentiated further from other networks. Review collected by and hosted on G2.com.

The easily that I'm able to create new zones and campaigns and interact with them.

Great real time statistics that allow me to multi filter by several dimensions.

The improvements on the bidder. Dashboards. Blacklist section which allows me to block entire sites and advertisers on account level. Review collected by and hosted on G2.com.

There are some limitations while doing bulk actions, for instance, as an advertiser my domain got blocked, and I want to update it in all my XXX campaigns but the campaign URL have different parameters which I cannot do a bulk action for that.

On campaign creation, display which are the most common keywords used by zone, so I can add them in keywords targeting. On statistics allow me to target/block by all the dimensions that are not profitable for me (only available for zones/sites) Review collected by and hosted on G2.com.

I've tried many ad serving platforms and I must say that EXADS provides one of the best UX. The platform is not only easy to use, but also allows you to perform different customizations to make it look as you wish. Moreover, the statistics are displayed intuitively and being able to use multi-filtering allows me to review and optimize my campaigns based on real-time data efficiently. Review collected by and hosted on G2.com.

I miss being able to target in-App traffic when running certain types of affiliate campaigns and I would improve the keyword targeting by adding some suggested keywords based on your other targeting settings and your offers, but in general terms, I am really happy. Review collected by and hosted on G2.com.

The white label programmatic advertising is very robust and sophisticated! Probably is one of the best solutions on the market. I like that the majority of programmatic features are aligned with open RTB protocol and the standards of the industry, so it will make it very easy to integrate with other partners. Also, we are constantly working with Exads on the development of new perks to maintain the system competitive and innovative. Review collected by and hosted on G2.com.

If we go deeper in detail, there are some small features that could be added, however, the solution is very not missing anything important that other players have. Review collected by and hosted on G2.com.

We took a big leap in quality when we started using EXADS a few years ago. The platform is very powerful for our business and offers a wide range of ad formats to monetize all types of traffic. The interface is very intuitive and user-friendly for our publishers. They also offer very good and responsive support. Review collected by and hosted on G2.com.

Sometimes some direct variables are missing when we do global reporting, such as fill rate, but I'm sure they will make these improvements in the future. Review collected by and hosted on G2.com.

Ad campaign optimization option

Real-time analytics in multiple dimensions

Open RTB & Prebid Integrations Review collected by and hosted on G2.com.

Some basic training is needed to make use of all the available features, especially on programmatic campaigns. Review collected by and hosted on G2.com.

Everything is in a presented precise manner, tool tips are great and there is a lot of statistics available for managing. Review collected by and hosted on G2.com.

maybe more color schemes should be made available for the AP Review collected by and hosted on G2.com.

The platform is very intuitive, detailed statistics, and is easy to integrate with other partners, directly and via RTB.

It's the most advanced platform compared to our main competitors, a very powerful software. Review collected by and hosted on G2.com.

It would be nice to have an interactive guide with the step by step when getting started with Exads platform because this software offers so many features that a quick guide would make it easier. Review collected by and hosted on G2.com.

I present ad tech news show on Youtube called The Additive. I am always interested in looking at what white label ad server solutions have to offer, and EXADS has it all Review collected by and hosted on G2.com.

One improvement would be in-app advertising, but for web based ad formats it competes with the likes of Google Ads as a platform, even offering RDA ads. Review collected by and hosted on G2.com.